Director, International Ad Strategy & Sales

Roku New York , NY 10007

Posted 3 months ago

The Role:

We seek an experienced leader to help build and drive our international Video advertising revenue strategy and sales, primarily in the EU and LATAM. The ideal candidate for this role must demonstrate a successful track record building businesses, including: strategic planning and sequencing; budgeting and goal-setting; and, delivering sustained revenue growth in newly-entered territories. A critical thinker, ideal candidates must understand the business nuances and cultural differences of international markets that may impact our approach, using that knowledge to motivate colleagues across the company to prioritize and perform on behalf of this growth division.

Demonstrated experience in Sales management, including but not limited to long-term planning, pipeline creation, revenue tracking, forecasting, and account management is required. Candidates should deeply understand digital ad serving (e.g. DFP), Programmatic advertising (e.g. SpotX, DSPs), Data targeting (e.g. Experian, Nielsen), and sales management software (e.g. SalesForce). Preferred candidates will have received extensive third-party sales training, and demonstrate a willingness and ability to teach others important sales skills.

We will consider candidates with sales and strategy experience in television, online video, new digital video ad products, virtual MVPDs, Hispanic broadcast networks, etc. Ideal candidates speak fluent Spanish.

Our top candidates will be intellectually athletic and curious; will hold him- or herself accountable for every detail of the business; will not limit him- or herself, or the team, to the constraints of common sales organizations; will inspire the organization, not blame it; pushes him- or herself toward excellence; trusts his or her expertise; and more.

Reports to Vice President, Audience & Marketplace Development.


  • Works alongside our International Strategy, Marketing, Content teams and others to recommend deployment in new markets

  • Determines functional sequencing for ideal advertising deployment in new markets

  • Identifies proper go-to-market strategy in individual markets

  • Researches and builds plans for introducing Roku to the Agency and Brand community

  • Evangelizes the story of OTT consumer, advertising, and content growth, serving as primary thought leader in new territories

  • Creates and drives an aggressive, but achievable, revenue plan in both existing and new markets

  • Cultivate long-term strategic relationships to drive business unit growth, including revenue

  • Recommend and manage the team structure

  • Oversee a team of sellers across regions, helping them build and manage the pipeline of prospective and repeat business

  • Demonstrated experience creating and exceeding multi-million dollar Revenue goals

  • Maintain weekly forecasts for each region

  • Manage T&E for the team (e.g., work with Marketing, Advertising Corp Comm, and others to build a target Calendar of events around which to plan Travel & Expense; etc.)

  • Establish and track new Key Performance Indicators, using the data to inform goal-setting

  • Regularly analyze and interpret various Roku data sources to identify trends and opportunities which may aid in driving content partner KPIs and strategy

  • Collaborate internally to execute media buys, deliver reports and Business Reviews, etc.

  • Manage a team of direct reports and dotted-line supporting cast across time zones, cultures, and languages


  • 12+ years International Ad Sales & Management experience

  • Knowledge of international ad market landscape, including key demand, supply, measurement partners, etc.

  • Demonstrated track record of successful Video ad budget achievement

  • Successful team leadership

  • Proficiency in Spanish. Portuguese a plus.

  • Excellent writing and presentation skills

  • Familiarity with commercial ad-serving and measurement tools

  • Located in New York, NY


See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Associate Director Digital Ad Operations


Posted 2 days ago

VIEW JOBS 11/19/2018 12:00:00 AM 2019-02-17T00:00 Description Whatpart will you play? As the Associate Director ofDigital Ad Operations, you will oversee a team of Campaign Managers responsiblefor the execution, troubleshooting and maintenance of digital advertisingcampaigns. You will report into the Director of Digital Ad Operations & Planningand collaborate closely with our Digital Inventory and Pricing & Planningleads to ensure campaign success and exceptional client experience. Thisposition is based in New York. What will you be doing? * Own the post-sale process for online advertising sales. * Manage a team of campaignmanagers and support them in the execution, troubleshooting and maintenance ofdigital campaigns. * Take on campaign implementationat times of especially high volume, as needed, or as others ramp up. * Staff, train, and lead campaignmanagers creating and implementing processes, systems and standardmethodologies for digital traffic. * Liaise with internal digitalsystems and support team, providing critical feedback for improvements orneeded systems to improve operational efficiency and workflow. * Troubleshoot issues:malfunctioning ad creative materials, click-through URLs, and landing pages,custom executions, under/over-delivery issues, order management andimplementation. Identify and investigate 3rdparty discrepancies. Develop QA process. * Facilitate & runrecurring meetings that review status of all campaigns to ensure optimalmonetization and execution. Qualifications Whatdo we require from you? * 5-8 years' experience indigital ad operations at a publisher, ad tech company, ad agency or ad network * Exceptional understanding of adsystems and technologies including FreeWheel, DFP, Salesforce, Nielsen,comScore, STAQ, MOAT, IAS, Operative or other Order Management systems, etc. * Knowledge and experienceworking with rich media vendors, third party ad servers and measurementtracking such as Innovid, Pointroll, Sizmek, MOAT, IAS, DCM, etc * Outstanding leadership skillssuited to a collaborative, team-oriented environment * Experience coaching and leadingothers and implementing procedures to streamline internal processes * Experience with IAB VAST; familiaritywith OTT/CTV and Live streaming DAI (SSAI) * Programmatic experience andknowledge of DSPs such as DBM, TheTradeDesk, DataXu, etc. is a plus Job ID 1844408 Date posted 10/11/2018 At&T New York NY

Director, International Ad Strategy & Sales