Director, Integrated Marketing, Demand Generation

Sage Intacct San Jose , CA 95111

Posted 2 months ago

The Director of Integrated Marketing, Demand Generation plays an integral role in driving customer and revenue growth for the company. The ideal candidate will be a highly collaborative, business-savvy professional who has successfully built marketing demand generation programs. You will be responsible for creating a scalable demand generation strategy and drive the successful execution of the plan across the buyer's journey to achieve acquisition targets. You will inspire others, create, execute, test, measure and report on these demand programs while managing and influencing across the organization.

The successful candidate will be results-driven and dexterous with both the analytical and creative sides of acquisition. own strategic, integrated go-to-market efforts for complex cross-functional programs within Sage. Integrated marketing will serve as the 'quarterback' and through-line across internal teams to deliver seamless release of key customer-facing programs. The right candidate will have depth and breadth in their understanding of business functions, from marketing, to product, sales operations, PR and legal. This is a 'get it done' role, which drives strategy and ensures flawless execution. This person should be collaborative, results oriented, relentlessly focused on the customer, and push to uphold high standards all elements of execution. This person should be passionate about owning difficult and complex go-to-market programs and push for the right launch strategies based on inputs from all stakeholder teams. You will also report out on program health regularly to key stakeholders and partner teams across the organization.

This is a highly cross-functional role that requires close partnership across Industry Marketing, Product Marketing, Web, Digital Marketing, Marketing Operations, Events, Channel Marketing, Sales, PR, and Legal, and requires strong communication skills, both verbal and written. As an owner, you will be responsible for defining integrated go-to-market plans, writing and compiling leadership presentations, and following programs through to public launch. Each project will be unique, so this role will have immense ambiguity - it will require high judgement, a curious person willing to learn new things, and someone who is comfortable speaking up to push for the right outcomes for customers.

Responsibilities:

  • Lead key strategic integrated go-to-market programs, from kickoff to execution

  • This marketing leader will develop and execute year-round demand generation plans that have a significant financial impact to the company's revenue stream, and velocity through the funnel.

  • Work across business and stakeholder teams to drive alignment on launch criteria and finalize plan of record

  • Partner with the Web, Digital Marketing, Marketing Operations, Sales, Product Marketing, Customer Marketing and Events/Sponsorship teams to ensure the development of Demand Generation programs aligns across teams.

  • Set and hold a consistently high bar for all customer-facing marketing materials and events, ensure consistency across teams

  • Provide the sales organization with tools and resources to be able to quickly move prospects to customers.

  • Leverages and shares best practices across Marketing and Sales, creates a culture of continuous improvement across programs

  • Responsible for monthly and quarterly reports and success of programs; tracking, analysis and interpretation of trends.

  • Secure alignment for plans for integrated marketing programs you own

  • Identify and drive efficiencies across various marketing and product teams

  • Continually assess competitive offerings to ensure differentiation and competitiveness

  • Ability to make right trade-off decisions to maximize results (e.g. choosing between A or B; intelligently chose the one that'll produce the most opportunities.

  • Use strong analytical skills to measure program ROI and marketing funnel conversion metrics

  • Manage rhythm of the business and weekly reporting cadence for programs you are leading

  • Serve as an internal advocate for customer needs; ensure broad awareness of, and empathy for, customer pain points

  • Experience in fast-paced environments and a proven track record of building high performance teams and strong relationships with Sales is critical

  • Make the most optimal "trade off" decisions to yield the best performing outcome

  • This role requires strong analytical skills with the ability to make rapid decisions grounded in data and metrics.

  • Knowledge of success metrics, behavioral and demographic targeting and ROI-driven optimization techniques, spanning marketing and sales.

  • Delivers effective communications with business partners

  • Other projects and responsibilities may be added at the manager's discretion.

Requirements:

  • Bachelor's degree required, MBA desired with a Marketing focus; or equivalent education and/or related work experience.

  • 15years' experience in managing demand generation across online and offline channels, with demonstrated, significant & measurable results (CPC, MQL, ACV).

  • Track record of success in hiring, managing & developing talent to be a high-performing team

  • Demonstrated ability to execute large-scale digital strategies, including increasing conversions that drive revenue growth and an advanced understanding of the digital technology landscape

  • Experience in fast-paced environments and a proven track record of building high performance teams and strong relationships with Sales is critical

  • Experience working with propensity to buy and intent-driven data tools to help drive stronger DG program performance

  • Experience developing/executing ABM programs targeting key accounts and/or cross-sell customers (e.g. Ability to use advanced MarTech to identify and execute tailored campaigns to capture)

  • Proven track record to customize programs targeting key verticals (since DG programs are not one-size-fits all)

  • Excellent strategic thinking, influencer, and leadership skills

  • Deep understanding of Account Based Marketing concepts, principles, and tactics as well as the practical use of intent data

  • MUST be driven by "making the number," and have a strong affinity for sales team success.

  • Passion for helping small to medium businesses succeed a plus but not required.

  • Strategic mind-set, ability to tell a great story and the ability to draw key insights from analytics to make key business decisions.

  • Strong facilitation and influencing skills necessary to drive and lead cross-functional initiatives, and to be effective in a distributed and fast-moving environment.

  • Excellent verbal and written communication skill

  • Excellent interpersonal skills

  • Excellent presentation and facilitation skills

  • A demonstrated commitment to high professional ethical standards and a diverse workplace

  • Ability to adapt to a fast paced continually changing business and work environment while managing multiple priorities

  • Proficient in Microsoft Office Suite

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Director, Integrated Marketing, Demand Generation

Sage Intacct