Director, Insights & Analytics (Crackers)

Job Description

Do you crave fresh thinking and disrupting the status quo?

Our organization has an opening for a deeply curious, self-motivated, and inspiring candidate who has the proven ability to identify consumer trends and influence action to join our growing Consumer Insights & Analytics team. This leader will be responsible for driving consumer centric decision making to help formulate and execute our learning agenda.

Join us as Director, Insights & Analytics for the Crackers Category (including Ritz) at Mondelez! Partner closely with our marketing and key business teams to unlock profitable growth through deep consumer and shopper understanding and actionable insights.

We want you to be a contemporary insights leader who can disrupt the function. We need someone with new thinking and skills (including AI/ GenAI) to bring and foster intellectual curiosity throughout the team and organization. This role reports directly to the Senior Director, Biscuit.

Role would be a hybrid setting of 1 day in our East Hanover, New Jersey office

Job Responsibilities

• Play a leadership role in setting and driving our Crackers Agenda in the US

• Identify, Size and Track critical consumer and market trends.

• Anticipate business and research needs; understand the big picture but also the nuances of the business and the research.

• Proactively provide thought leadership to influence business stakeholders in order to make the appropriate business decision through the lenses of consumer and business goals/priorities.

• Source, synthesize and translate data/information into insights and fill key knowledge gaps. Be able to cut through the data clutter and deliver unique insights to help drive our growth agenda.

• Integrate data from multiple data sources (primary, secondary, and syndicated) to drive foresight and strategy.

• Source and execute complex primary research projects with collaboration of research partners in order to address business questions.

• Translate data and information into actionable insights and business recommendations utilizing best in class "story telling" and engaging communication.

• Represents Mondelez' s Consumer Insights team in professional organizations and meetings.

• Collaborate cross-functionally to ensure that strategies and plans are based on sound consumer/ market understanding.

• Develop relationships with agencies to perfect the research tools in place and/or create new ones that will bring more foresight to the organization.

Lead the charge in:

• Growth Hacking:

• Strong expertise in category strategy, ensuring data-driven decisions.

• Identify key opportunities and translate them into impactful business recommendations that drive specific outcomes.

• Stay ahead of the curve with a future-focused learning agenda.

• Champion the consumer voice within the team and cross-functionally.

• Leverage global insights for local decision-making.

• Execution Efficiency:

• Design optimal research solutions with an agile mindset.

• Craft compelling consumer narratives that drive action.

• Streamline processes and maximize resources.

• Bring new contemporary tools/methodologies that provide real-time solutions.

• Leadership:

• Lead and develop a talented team of insights professionals.

• Foster a collaborative culture with internal and external partners.

• Integrate learnings across teams for maximum impact.

• Strong business acumen and financial understanding.

• Powerful storytelling and influence skills.

• Expert stakeholder management and prioritization.

• Proven track record in people leadership.

You're the perfect fit if you:

Experience:

• Experience across a broad range of market research techniques and analytical techniques such as: consumer based market structures (consumer need state landscape), consumer segmentations, product and concept testing, packaging evaluation, volumetric forecasting, consumer claims sorting

• 10+ years of experience overall.

• 3+ years of experience leading a marketing research function.

• Diverse research expertise and proven application.

• Working knowledge of Nielsen/IRI/Circana data sets.

• CPG experience preferred.

• Strategic thinking across branding, communication, and innovation.

• Data analysis and digital savvy.

Education:

• Bachelor's degree required and Master's degree preferred

Competencies/Abilities: These are key observable/measurable skills, knowledge and behaviors required that contribute to successful performance in the position. (e.g., drive for results, customer focus, etc.)

• Influences all levels of Category Business Team, all cross functions and creative agency. Creates partnership relationship with all cross functional team and works cohesively for sustainable business results. Manages research activities and diagnose business issues and opportunities with Marketing, Innovation and R&D

• Manages activities of research and analytical suppliers (Qualitative and Quantitative). Sets high standards, provides on-going feedback. Appropriately questions and challenges suppliers to ensure best thinking and continuous improvement. Manages and executes the consumer/customer research to determine which opportunities have the most potential for the business. Uses consumer and marketplace understanding to strengthen ideas. Manages the segment's process for gauging in-market potential for new products and initiatives.

• Identifies unmet consumer needs and participates in cross-functional teams to develop product solutions to address those needs. Contributes to insight driven innovation sessions to stimulate internal idea generation.

Location:

• East Hanover, New Jersey

Travel:

• Up to 20% travel

No Relocation support available

Business Unit Summary

The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands-including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products -are close at hand for our consumers across the country.

Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.

Job Type

Regular

Brand Building insights

Insights