Director Global Performance Marketing Operations

Walt Disney Co. New York , NY 10007

Posted 2 months ago

Job Description:

The Global Performance Marketing Operations team's focus is to provide strategies, processes, and technologies that will enable Disney+ and ESPN+ performance marketing to scale globally with consistency and excellence. The team provides day to day operational support across a variety of functions including marketing technology vision and requirements, conversion optimization for customer acquisition efforts, lifecycle operations and providing business requirements. Collaborating with other centralized teams including product management, product marketing, data analysis, and legal, the global operations team serves as a key pillar in creating a center of excellence for DSS Performance Marketing.

Job Type

Full Time

Segment

Direct-to-Consumer and International

Category

Marketing and Promotions

Basic Qualifications

  • 8-10 years Marketing Operations experience in direct to consumer businesses

  • Minimum 4+ years experience in a D2C subscription business.

  • Strong background in Marketing and Advertising Technologies and their applications to scale performance marketing organizations

  • Experience sourcing vendors, drafting RFPs, and working with internal teams to conduct due diligence

  • Significant experience managing a global creative process

  • Strong quantitative background

  • Demonstrated background for delivering business efficiencies specifically in assisting performance marketing teams achieve customer acquisition and retention goals.

  • Ability to determine resource needs and recommend solutions

  • Experience in both startup environments as well as more established corporate businesses

  • Strong team builder

Business

Disney Streaming Services

Postal Code
10011

Responsibilities

  • Develop MarTech roadmap and capabilities. Partner with lifecycle operations, acquisition marketing, product and data teams to enable state of the art cross-channel programs.

  • Lead strategy based on marketing requirements

  • Perform vendor due diligence, RFPs, and research and make recommendations to management

  • Work with central and regional teams to ensure audience data capture, data audits, etc.

  • Cross company data pools -e.g. Parks, retail, ESPN, awareness campaigns, etc.

  • Work with data science team to socialize new segmentation and modeling opportunities as they apply to customer acquisition and retention strategies

  • Provide requirements and manage marketing priorities for data analytics and reporting.

  • Manage prioritization of new requests

  • Collect business requirements for marketing and provide briefs to product development.

  • Primary liaison with product and data science teams

  • Support Disney Synergy opportunities - collaborate with Synergy team to ensure marketing support for all partner initiatives. Collaborate across marketing teams to coordinate appropriate resources:

  • Lifecycle requirements

  • Landing page & testing

  • Creative asset requirements as needed

  • Coordinate tracking with Ad operations as needed

  • Vendor RFPs

  • Pull together requirements

  • Vendor RFPs

  • Manage marketing creative deliverables including cross departmental briefs, prioritization of requests, and localization to ensure proper creative execution across all marketing programs globally

  • Work with design resource allocation to meet upcoming demand

  • Provide weekly and monthly operations reports to provide senior management detailed roadmap of critical deliverables and overall operating health of core business units.

  • Work with EPM team to ensure proper tracking of all critical marketing technology initiatives

  • Project management

  • Manage cross departmental project deliverables in coordination with EPM.

Job Description

The Global Performance Marketing Operations team's focus is to provide strategies, processes, and technologies that will enable Disney+ and ESPN+ performance marketing to scale globally with consistency and excellence. The team provides day to day operational support across a variety of functions including marketing technology vision and requirements, conversion optimization for customer acquisition efforts, lifecycle operations and providing business requirements. Collaborating with other centralized teams including product management, product marketing, data analysis, and legal, the global operations team serves as a key pillar in creating a center of excellence for DSS Performance Marketing.

Basic Qualifications

  • 8-10 years Marketing Operations experience in direct to consumer businesses

  • Minimum 4+ years experience in a D2C subscription business.

  • Strong background in Marketing and Advertising Technologies and their applications to scale performance marketing organizations

  • Experience sourcing vendors, drafting RFPs, and working with internal teams to conduct due diligence

  • Significant experience managing a global creative process

  • Strong quantitative background

  • Demonstrated background for delivering business efficiencies specifically in assisting performance marketing teams achieve customer acquisition and retention goals.

  • Ability to determine resource needs and recommend solutions

  • Experience in both startup environments as well as more established corporate businesses

  • Strong team builder

Responsibilities

  • Develop MarTech roadmap and capabilities. Partner with lifecycle operations, acquisition marketing, product and data teams to enable state of the art cross-channel programs.

  • Lead strategy based on marketing requirements

  • Perform vendor due diligence, RFPs, and research and make recommendations to management

  • Work with central and regional teams to ensure audience data capture, data audits, etc.

  • Cross company data pools -e.g. Parks, retail, ESPN, awareness campaigns, etc.

  • Work with data science team to socialize new segmentation and modeling opportunities as they apply to customer acquisition and retention strategies

  • Provide requirements and manage marketing priorities for data analytics and reporting.

  • Manage prioritization of new requests

  • Collect business requirements for marketing and provide briefs to product development.

  • Primary liaison with product and data science teams

  • Support Disney Synergy opportunities - collaborate with Synergy team to ensure marketing support for all partner initiatives. Collaborate across marketing teams to coordinate appropriate resources:

  • Lifecycle requirements

  • Landing page & testing

  • Creative asset requirements as needed

  • Coordinate tracking with Ad operations as needed

  • Vendor RFPs

  • Pull together requirements

  • Vendor RFPs

  • Manage marketing creative deliverables including cross departmental briefs, prioritization of requests, and localization to ensure proper creative execution across all marketing programs globally

  • Work with design resource allocation to meet upcoming demand

  • Provide weekly and monthly operations reports to provide senior management detailed roadmap of critical deliverables and overall operating health of core business units.

  • Work with EPM team to ensure proper tracking of all critical marketing technology initiatives

  • Project management

  • Manage cross departmental project deliverables in coordination with EPM.

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Director Global Performance Marketing Operations

Walt Disney Co.