The Director of Global Advertising leads the team that develops and implements the global media strategy for Caesars Entertainment, the world's most diverse casino and entertainment company. The role is a core member of the global marketing organization and an integral part of the brand marketing efforts.
The Director and their team are responsible for the planning and execution of digital and traditional media marketing activities that deliver against brand marketing and performance goals to meet or exceed key performance indicators. The role oversees display, paid social, branded content, broadcast, out-of-home and print for the enterprise, its affiliates and partners.
This role will report to the VP of Advertising & eCommerce and partner closely with key members of the various brand teams, global marketing, creative studio, eCommerce, public relations, and other key stakeholders.
This is a rare opportunity to manage an internal team that drives the global media operations across a diverse, global organization representing 16 brands in 55 markets.
KEY JOB FUNCTIONS:
Design, implement, and innovate the company's global media strategy, prioritizing, managing, supporting, and executing digital and traditional media initiatives that support property occupancy, gaming, visitation, entertainment, and attractions goals.
Serve as a key business partner to internal stakeholders, providing strategic guidance for regional, partner, and performance initiatives.
Clearly communicate programs/services to necessary stakeholders, seeking their support and keeping them informed of changes that may impact the business
Evangelize media strategies, recommendations, and results publishing key media presentations that provide easy reference and decision making for key stakeholders.
Develop and implement an aggressive advertising technology roadmap, identifying leading edge market innovations, and utilizing a rapid test and fail approach to evaluate each.
Identify ways to increase efficiencies or improve advertising strategies while cultivating new ideas and methods to deliver business solutions.
Directly supervise Advertising Media Managers and indirectly a team of Planner/Buyers.
Deliver assignments/projects on time and complete all aspects before delivering to internal clients.
Analyze media POV's as it pertains to all traditional and digital media formats
Oversee workflow of advertising campaigns supporting the digital brand strategy.
Direct oversight of media performance, optimizations and day-to-day maintenance.
EDUCATION and/or EXPERIENCE:
College degree in marketing or related field required. MBA preferred.
Minimum eight years prior experience in digital and traditional media required.
Experience in travel and/or hospitality, entertainment, retail encouraged.
Experience leading a team of media subject matter experts to support diverse client partners.
A confident decision maker able to handle multiples projects and deadlines in a fast moving environment.
A deep understanding of advertising technology, programmatic media, and analytics.
Equally comfortable with traditional and digital media planning and execution.
Must possess strong communication skills and teamwork skills. Ability to work independently and proactively utilizing data to drive results
Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
Caesars Entertainment Corporation