Director, General Surgery Service Line And Field Marketing

Memorial Hermann Houston , TX 77020

Posted 1 week ago

At Memorial Hermann, we're about creating exceptional experiences for both our patients and our employees. Our goal is to provide opportunities for our diverse employee population that develop and grow careers in a team-oriented environment focused on patient care.

Every employee, at every level, begins their journey at Memorial Hermann learning about the history of the organization and its established culture built on trust and integrity. Our employees drive this culture, and we want you to be a part of it.

Job Summary

This Marketing Director role will primarily support the General Surgery service line and the Sugar Land and Southwest acute care facilities.

Directs targeted service line marketing efforts from strategic planning to tactical execution, leveraging the department's integrated marketing, sales, and customer service model (Public relations, advertising, internal communications, www.memorialhermann.org, market research, employer sales, physician sales, call center, membership program, and customer relationship management) to grow top line net revenue, improve payer mix, and grow net contribution margin for assigned clinical services across Memorial Hermann.

Success is measured by increasing the business measures of the assigned system-wide clinical services and other programs and directing marketing activities through a complex integrated structure. The service line director has matrix accountability to the System Executive, Marketing and the business unit executive(s) or service line leader(s).Job Description

Minimum Qualifications:

  • Education: Bachelor's degree in Business, Public Relations, Marketing, Communications, or related field. Master's degree (MBA, MHA, or MS in related field) preferred.

  • Licenses/Certifications: (None)

Experience / Knowledge /

Skills:
  • Eight (8) years experience in market management with bottom line accountabilities for business results. Product marketing experience.

  • Demonstrated significant results at achieving growth targets of similar business volumes.

  • Ability to understand and influence the supported business' operations, strategic direction, and customers.

  • Excellent analytical, problem-solving, leadership, interpersonal and communication skills.

  • Demonstrates commitment to the Partners-in-Caring process by integrating our culture in all internal and external customer interactions; delivers on our brand promise of "we advance health" through innovation, accountability, empowerment, collaboration, compassion and results while ensuring one Memorial Hermann.

Principle Accountabilities:

  • Develops complex marketing strategy and manages the ongoing implementation of fact based, goal focused, measurable marketing programs which are consistent with the Memorial Hermann strategic vision of the focused clinical service line(s) to produce a return on investment (ROI).

  • Collaborates with business unit executives, councils, and/or physicians and other identified departments to achieve marketing objectives. Provides strategic direction, leadership and motivation ensuring that all parties work together to achieve the bottom line measured results.

  • Provides guidance for and/or resolves complex problems or conflicts.

  • Initiates and directs the annual marketing planning for the assigned clinical service line(s) by reviewing demographic, socioeconomic, competitive, competitor position and other internal/external forces affecting continued business success.

  • Develops and manages complex short and long term marketing objectives to capitalize on identified opportunities. Leads and manages the process of identifying clinical service lines (products) that should be formalized and optimized at Memorial Hermann. Works with upper management to implement integrated marketing model for these new services.

  • Guides development and placement of advertising, PR, internal communications, research, web content, collateral, and call center initiatives related to the focused clinical service line(s).

  • Ensures that marketing initiatives are tracked and measured in order to monitor their effectiveness. Reports outcomes to senior management.

  • Recruit, hire, train, manage, and mentor the necessary staff to support marketing goals and objectives.

  • Maintains financial accountability over their operational budget, monitoring expenses and taking measures to reduce costs as necessary.

  • Clinical service line marketing subject matter expert and resource for others.

  • Ensures safe care to patients, staff and visitors; adheres to all Memorial Hermann policies, procedures, and standards within budgetary specifications including time management, supply management, productivity and quality of service.

  • Promotes individual professional growth and development by meeting requirements for mandatory/continuing education and skills competency; supports department-based goals which contribute to the success of the organization; serves as preceptor, mentor and resource to less experienced staff.

  • Other duties as assigned.

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Director, General Surgery Service Line And Field Marketing

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