Director, Franchise Brand Performance

POSITION SUMMARY:

The Director of Brand Performance is responsible for providing guidance, support, and service to a determined amount of franchise locations by fostering relationships with franchisees to help them be operationally successful. They are also responsible for ensuring Brand Standard compliance and maintaining consistency and value throughout the entire Brand.

ESSENTIAL FUNCTIONS:

The individual occupying this position must be able to perform essential job functions set forth below with or without reasonable accommodation.

Primary Duties & Responsibilities for Franchised Properties:

This document in no way states or implies that these are the only duties to be performed by the individual occupying this position. This is a representative list of the general duties, and it is not intended to be all-inclusive.

Assist Franchisees During Pre-Opening Stage: Establish relationship with franchisee immediately after franchise agreement is signed.

Monitor progress of required renovation for conversions or construction for new builds. Support and guidance with all pre-opening tasks for the franchisee, including training, marketing, procurement, IT, and Operations support. Assistance with rate evaluation and revenue management including future planning. This includes analysis of Smith Travel competitor set surveys, rate planning, and timely OTA set up, etc.

Support Franchise Property Opening: Provide assistance during property opening week to include: assist and support Opening Specialists; review of any miscellaneous tasks and any other opening support required.

Acts as liaison for Franchisee and Corporate Support teams. Validate and document Property Improvement Plan (PIP) status. Participate in walk-through of corporate properties transferring to franchise with corporate Director of Operations. Complete property inspection to determine "readiness to open" and give necessary approval.

Perform Ongoing Support: Post opening support to include a minimum of two onsite Property Business Review visits per year.

Evaluate all Guest Satisfaction Scores, including Online Reviews, Revinate, Staff Friendliness, Room Cleanliness, Room Condition, and CRN results and ensures Franchisees complete corrective action plans accordingly. Provide monthly recognition to Franchisees for great performance. Perform at least one full Property Business Review annually with Franchise Owner to include capital investment plan, pricing strategy, competitor analysis, financial and quality performance and compliance with brand initiatives. Assist in evaluating rate strategy at Franchise locations analyzing market/competitor conditions and working closely with

Revenue Management team. Assist Franchisees in maintaining efficient and effective operations.

Assist Franchisees in creating a Sales Plan and utilizing the tools available through the Sales Department. Act as a liaison between the Franchisee and G6 Hospitality support departments - problem resolution.

Ensure compliance of terminated location's de-identification schedule. Participation in on-site Management training programs for Owners and Operators as needed.

Conduct regional meetings. Facilitation of training for Franchisees to ensure compliance to all Brand Standards and policies. Introduce and assist with all Brand programs and promotions.

Assist with all Property Management system upgrades as needed. Attend events with Development Team supporting the growth of the Brand. Document Business Reviews and all relevant contact with franchisees in the expected timeframe.

All other duties as needed or required.

JOB REQUIREMENTS:

Ability on a consistent basis to: Maintain attention and concentration for extended periods of time.

Understand surveys, statistics and analysis and take appropriate conclusion and plan of action. Read and interpret documents and instructions from Franchisees, Owners, customers, vendors, and other team members. Communicate effectively and professionally with Franchisees, Owners, customers, leadership, vendors, and other team members.

Perform work activities requiring cooperation and instruction. Goal-oriented and motivated individual with excellent relationship building talent and organizational skills. Plan travel in advance utilizing Outlook calendar.

Multi-task and prioritize workload. Work within the appropriate level of independence. Build strong relationships across functions, both field, corporate, franchise and local communities.

Consultation skills to assist franchise partners to control, manage and develop top and bottom line. Lift items up to 25 pounds. Perform the general duties and responsibilities as set forth in a consistent and efficient manner.

Travel extensively, up to 80%.

MINIMUM QUALIFICATIONS AND SKILLS:

• High School diploma or equivalent is required; Bachelor's / Master's degree preferred

• Valid driver license required

• Three plus years experience as a multi-unit Manager in a fast-paced, applicable environment or equivalent experience and training

• Excellent relationship building skills to build strong relationships across functions, both field, corporate, franchise and local

• communities

• Organization skills

• Ability to multi-task

• Analytical thinker

• Adaptability

• Strong negotiation skills

• Advanced knowledge of P&L statements

• Motivation skills

• Strong employee and guest relations skills

• Computer proficiency, including Windows, Outlook, Word, Excel and PowerPoint