Director, Engagement Marketing (D2c)

Time Warner, Inc. Burbank , CA 91506

Posted 2 months ago

Our D2C Story

We won't chase the market, we will define it. We will bring audiences a product that doesn't exist today. We will do it because no other company can deliver our brands to consumers the way we can. We have the passion, the commitment and the support to be the best. Join our direct-to-consumer team and show us your best.

The Job

The Director, Engagement Marketing will own the strategy to build and sustain fan engagement for WarnerMedia's streaming service. The position will develop and implement engagement marketing campaigns via community, communications, promotions, reward programs and more to drive engagement of subscribers.

The Daily

  • Develop strong understanding of the interests and behaviors of subscriber segments, to inform development of tactics to grow engagement.

  • Leverage data to perform customer analyses, measure and optimize initiatives and programs. Develop and refine reporting, track engagement and communicate results to the broader team.

  • Conceptualize, create and execute engagement initiatives including email marketing programs including automation, transactional and personalized campaigns; social media community strategy, engagement and loyalty programs.

  • Develop and deliver management reporting materials, reports and presentations Work closely with acquisition and partner marketing teams to ensure alignment of campaigns.

  • Collaborate with product, development, design and content to articulate program elements, goals and support needed.

  • Partner with finance to create and manage campaign budgets.

  • Lead, coach and manage subordinate staff.

The Essentials

  • Bachelor's degree and/or relevant experience; MBA a plus

  • 10 years experience developing and driving the strategy of complex digitally focused engagement campaigns ideally for a SVOD product.

  • Strong understanding of customer segmentation and how to address different needs of each consumer base

  • Ability to analyze, interpret data and use insights to inform programs and initiatives

  • Ability to effectively influence and communicate cross-functionally with all levels; exceptional verbal and written communication skills.

  • Strong presentation skills are a must

  • Ability to both think strategically and execute tactically

The Ideal Candidate

  • Passionate about television, movies, entertainment, and technology

  • Possesses deep understanding of the video streaming industry as well as the digital advertising space and is a champion for the consumer

  • Capable of being a doer and longer-term strategic thinker

  • Thrives in a team that believes in working fast, being accountable, and learning from mistakes

  • Comfortable in a small, lean team that requires you to get in the trenches to drive work forward and have a high output

Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers and E-Verify users. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.


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Director Engagement Marketing (D2c)

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VIEW JOBS 3/17/2019 12:00:00 AM 2019-06-15T00:00 Req ID: 168710 Our D2C Story We won't chase the market, we will define it. We will bring audiences a product that doesn't exist today. We will do it because no other company can deliver our brands to consumers the way we can. We have the passion, the commitment and the support to be the best. Join our direct-to-consumer team and show us your best. The Job The Director, Engagement Marketing will own the strategy to build and sustain fan engagement for WarnerMedia's streaming service. The position will develop and implement engagement marketing campaigns via community, communications, promotions, reward programs and more to drive engagement of subscribers. The Daily * Develop strong understanding of the interests and behaviors of subscriber segments, to inform development of tactics to grow engagement. * Leverage data to perform customer analyses, measure and optimize initiatives and programs. Develop and refine reporting, track engagement and communicate results to the broader team. * Conceptualize, create and execute engagement initiatives including email marketing programs including automation, transactional and personalized campaigns; social media community strategy, engagement and loyalty programs. * Develop and deliver management reporting materials, reports and presentations Work closely with acquisition and partner marketing teams to ensure alignment of campaigns. * Collaborate with product, development, design and content to articulate program elements, goals and support needed. * Partner with finance to create and manage campaign budgets. * Lead, coach and manage subordinate staff. The Essentials * Bachelor's degree and/or relevant experience; MBA a plus * 10 years experience developing and driving the strategy of complex digitally focused engagement campaigns ideally for a SVOD product. * Strong understanding of customer segmentation and how to address different needs of each consumer base * Ability to analyze, interpret data and use insights to inform programs and initiatives * Ability to effectively influence and communicate cross-functionally with all levels; exceptional verbal and written communication skills. * Strong presentation skills are a must * Ability to both think strategically and execute tactically The Ideal Candidate * Passionate about television, movies, entertainment, and technology * Possesses deep understanding of the video streaming industry as well as the digital advertising space and is a champion for the consumer * Capable of being a doer and longer-term strategic thinker * Thrives in a team that believes in working fast, being accountable, and learning from mistakes * Comfortable in a small, lean team that requires you to get in the trenches to drive work forward and have a high output Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers and E-Verify users. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or prote Turner Broadcasting System, Inc. Burbank CA

Director, Engagement Marketing (D2c)

Time Warner, Inc.