Director Employer Broker Relations Good Samaritan

HCA San Jose , CA 95111

Posted 2 months ago

HCA, a Fortune 100 company with more than 250,000 employees, is one of the nation's leading providers of healthcare services, operating over 180 locally managed hospitals and over 120 freestanding surgery centers in 19 states and the United Kingdom. With its founding in 1968, HCA created a new model for hospital care in the United States, using combined resources to strengthen hospitals, deliver patient-focused care and improve the practice of medicine. HCA is a learning healthcare system that uses more than 27 million annual patient encounters to advance science, improve patient care and save lives. HCA has been named one of the world's most ethical companies for eight years in a row. At HCA, we are driven by a single goal: the care and improvement of human life.

HCA's Employer & Broker Solutions Group (EBS) sits at the intersection of HCA's corporate and division leadership, supporting the development and execution of strategy at multiple levels of the organization. EBS' primary focus scans across four priorities:

  • Discover. The dynamic identification of new opportunities to drive HCA's forward-looking vision and growth objectives.

  • Develop. The effective development of strategic initiatives for implementation at scale across HCA involving employee benefit advisors and health plans. Establishing and maintaining strong relationships with numerous platforms.

  • Execute. The development of consistent, innovative messaging to the employee benefit community, broad community and health plans promoting HCA (national and local) service lines, quality metrics, scope of services and healthcare innovation.

  • Inform. The constant evaluation and monitoring of strategic positioning and effectiveness.


The EBS Directors begin to develop specialized knowledge about HCA and its strategy as well as manage significantly larger and more complex initiatives regarding EBS. EBS Directors own a significant portion of project responsibility, overseeing subject matter experts (SME's) to assure the proper delivery of EBS messaging to a wide range audiences. Directors work closely with HCA leadership to understand their key issues and to develop strong business reasoning for the development of EBS products and initiatives.


  • Break down complex problems into discrete tasks to scope projects into a defined set of tasks, responsibilities, and timelines and lead project execution

  • Storyboard effectively and create presentations to employee benefit advisors, employers, health plans and the broad community.

  • Manage the entire analytical process in providing data to various parties

  • Become an expert on specific areas of HCA's strategy

  • Provide answers to questions, detail strategic implications and offer unique insights

  • Increased role in influencing leadership's thinking and moving to action

  • Identify and assist with scoping new project opportunities from relationships and current work

  • Facilitate introductions among facility/Division leadership to health plan and community leadership


College Graduate Required Undergrad

Bachelor's degree in either business, marketing, public relations, health administration or a related field required

4-6 Years of Experience

Five years previous experience in business development, marketing or sales of healthcare benefits or benefit consulting services preferred. Experience in working with large employers and an understanding of the healthcare industry preferred


  • Strong quantitative and analytical skills

  • Strong project management skills to lead project scoping and execution

  • Deadline-driven, organized and able to multi-task

  • Strong verbal, written and presentation skills

  • Intellectual curiosity and ability to learn quickly

  • Commitment to service

  • Ability to solve complex conceptual and operational problems

  • Ability to manage and direct teams to fulfill project obligations

  • Ability to manage upwards



See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Director Communications & Public Relations


Posted 3 days ago

VIEW JOBS 11/9/2018 12:00:00 AM 2019-02-07T00:00 Regional Medical Centerof San Jose is an acute carehospital with a Level II Trauma Center. The hospital provides a hostof technologically-advanced services including Cardiovascular, Neuro, Orthopedic, Bariatric and GeneralSurgery, Interventional Pulmonology and services for Women.Regional holds Joint Commission advanced certification as a ComprehensiveStroke Center and a Get with the Guidelines- Stroke Gold PlusPerformance Achievement Award from the American Heart Association/AmericanStroke Association. It is a certified Chest Pain Center, county-designatedSTEMI (heart attack) Receiving Center, designated Lung Cancer Screening Center,a member of Extracorporeal Life Support Organization (ECMO) and iscertified by The Joint Commission in Sepsis care. The Facility Director PR & Communications reports directly to the Division AVP of Marketing and Public Relations with a dotted-line reporting relationship to the hospital CEO. This individual also sits on the hospital's Administrative Leadership team playing a critical role in representing the voice of our customer, as well as serving as the lead hospital communicator/spokesperson both internally and externally. Supports development of annual PR & Communication plan to sync with Division-developed paid media plan for the hospital/market. Drives our community and customer engagement to heighten our positive reputation within the community. Develops organic content (written, web, video) via tight connectivity with key service line leaders and physicians. Leverages this content to create dynamic materials, messaging, events and forums that will positively engage the community to choose this facility. Measures success of all activities in order to refine and adjust as needed. Operates smoothly in a fast-paced, high-intensity matrix environment. GENERAL RESPONSIBILITIES Leadership and Collaboration: * Serves as an advisor and team member for all marketing, public relations and communications activities. * Provides outstanding and timely customer service. Develops and maintains positive working relationships with facility administration, directors, staff, and physicians * Plans and implements budget for PR and community involvement programs. * Manages to local discretionary budget. * Identifies high impact use of budget dollars to reach strategically targeted demographics. * Collaborates with Division marketing to develop parallel advertising and direct mail plan, to be executed at the Division. Guides Division team on latest developments, launches, advances and needs for this plan to ensure constant calibration and relevance of the activities. * Collaborates with service line, department, sales, physician offices, HCA Physician Services and operations leaders. Earned Media Plan Execution: * Develops and aligns annual PR & Communication plans with Division-developed paid media plan for the hospital/market. Proactively interacts with media representative to obtain placement of hospital-related news stories. * Supports development and implementation of the strategic PR and Communications plan to meet organizational needs and support primary hospital business goals. This will include earned media, social media, web, e-news, email, video, internal communication, collateral, events and sponsorships. Executes plan and measures ROI of all activities. * Seeks out hospital or PSG care stories to drive positive perception of our facilities, programs and people via media relations and social media. Places proactive, positive media stories, and manages reactive or crisis communications needs. * Maintains positive working relationships with local reporters, editors and feature writers who cover business, health care and other relevant topics to promote Hospital programs, services and personnel. Responds in a timely manner to media requests * Develops placements (locally, regionally and nationally) of new stories related to hospital services, programs, personnel and accomplishments. * Researches, writes and edits press releases and media alerts and formulates the content, timing and manner of releases in compliance with HCA policies. Customer Problem Resolution: * Consistently monitors comments and reviews in order to provide timely response to positive engagements and speedy service recovery for negative comments/reviews. * Leverages Binary Fountain reporting and Reputation Management tools and processes to continuously elevate ratings and reputation for the facilities. * Managing Public Relations & Communications * Stays abreast of hospital news, trends, services, and objectives through building and maintaining relationships with various "clients" (clinical and operational leaders from throughout the hospital), physicians, physician liaisons, and others who serve as resources for information * Understands internal and external policies, procedures, and regulations that impact the marketing environment. Ensures adherence of marketing activities and web properties to these policies. * Manages crisis communications and serves as an on-call public information representative. * Works with the AVP to determine appropriate media spokesperson for hospital events and news stories. * Serves as lead communicator for strategic messaging to internal audiences: employees, volunteers, physicians, etc. * With support from our Division Creative Services Team, develops materials needed in print, online, digital, video, blog and web. * Manages social media and digital communities via regular, active posts and information sharing. * Manages online business listings. Community Relations * Drives community and customer engagement to heighten our positive reputation within the community. * Identifies meaningful health care related community activities in the hospital's defined service area that complement the organization's goals. Develops and coordinates events and programs in coordination with Division and hospital goals * Plans, promotes, and holds special events designed to raise awareness of the submarket's capabilities and strengths * Researches, develops and manages new programs / initiatives for hospital's community involvement. RELEVANT WORK EXPERIENCE * 3 years MANAGEMENT EXPERIENCE * 1 years preferred EDUCATION * Bachelor's Degree Required OTHER/SPECIAL QUALIFICATIONS * Effective management and communication skills; both orally and written. * Ability to effectively present information to top management and public groups. * Ability to define problems, collect data, establish facts and draw valid conclusions. PHYSICAL DEMANDS/WORKING CONDITIONS * Requires the ability to travel from one location to another within the Division. May be needed to work early morning, evening and weekend hours. Position includes overnight travel on an as needed basis. * Requires normal range of hearing and eyesight to document, develop and communicate necessary information. Requires lifting papers or boxes up to 20 pounds occasionally. Work may be stressful at times. HCA San Jose CA

Director Employer Broker Relations Good Samaritan