Director, Ecommerce

Rodan & Fields, LLC San Francisco , CA 94118

Posted 3 weeks ago

The Opportunity

The Director of eCommerce is a key business leader who is accountable for developing the strategy and executing the plan to build a best-in-class eCommece experience at Rodan

  • Fields - ultimately transforming our site and driving growth through better content, a better user experience, and better conversion. She/he is an individual who will work with teams across the organization including Marketing, Product Management, Engineering, Creative, Field Sales, and Finance to implement eCommerce initiatives and priorities. Finally, this role will be responsible for managing and executing broader business-driven site updates for key campaigns and launches across all of R+F's global domains.


  • Create a best-in-class eCommerce user experience for current and future users of

  • Own the overall site strategy, execution and performance, including defining, measuring and reviewing site analytics relative to performance goals and objectives and lead changes for improvement. Continually evaluate and identify new avenues for improvement.

  • Responsible for site KPIs including Bounce Rates, Add to Cart, and Conversion

  • Lead team of Web Merchandising, Web Production, and Experience Optimization Analysts, partnering with the broader Digital team to deliver on conversion goals

  • Lead site design and merchandise pagination to drive user engagement and conversion

  • Oversee concept development, planning, implementation and coordination of eCommerce initiatives

  • Champion a culture of "test-learn-refine-repeat" within the team and across the broader organization to maximize not only site performance, but also user experience

  • Manage web production cadence and execution for all campaigns, promotions, and other website updates, working closely with Product Marketing and Creative teams

  • Work closely with the Digital Product Management, Engineering and UX teams, ensuring all site enhancements are properly set-up, scheduled and QA'd on site prior to launch

  • Coordinate with SEO lead to ensure SEO input - both technical and content-driven - is incorporated into the website

  • Define and execute principles for localization of global websites, both at launch and ongoing

  • As part of the eCommerce leadership team, serve as the primary contact for all website functions within the marketing team.

  • Partner with the Media to improve funnel throughput for improving ROI of Digital Media


  • Results-driven - motivated by driving real impact, not just getting stuff done

  • Data-driven - has the analytical skills and bent to translate data into insights and actions

  • High energy - a positive attitude that thrives in a fast-paced entrepreneurial environment

  • High empathy - has the leadership and interpersonal skills needed to galvanize not only those who work for her/him, but also those across the organization

  • "At cause" - proactive problem-solver who thinks and acts for themselves

  • 10 years overall experience including 7+ years online marketing and e-commerce experience, with accountability for driving web KPIs

  • Beauty or Retail eCommerce experience preferred

  • Bachelors degree required

The Company


  • Fields was founded in 2000 by Stanford-trained dermatologists Dr. Katie Rodan and Dr. Kathy Fields with a passion for giving people the best skin of their lives - and the confidence that comes with it. With effective products, a unique business model and a powerful community of Independent Consultants, Rodan

  • Fields has disrupted the skincare category to become a leading skincare brand in North America. The company has grown its innovative line of products and expanded into Canada, Australia and Japan. Headquartered in San Francisco, CA, R+F now employs 500+ people, has more than 300,000 enrolled Independent Consultants and over two million Preferred Customers.

At Rodan

  • Fields, you will be challenged to make an impact, inspired to do more, and rewarded for your contributions. We are transforming skincare, and we welcome your big ideas to fuel our ambitious growth plans! If you are looking for a life-changing career opportunity, we've got your prescription. You'll become part of a positive, passionate movement that celebrates greatness and encourages employees to be catalysts for change. We provide a creative, vibrant workplace outfitted with all of the technology, tools and training you'll need to learn, grow and thrive! We create life-changing impact in our communities through our non-profit, Prescription for Change, the heart of Rodan

  • Fields. By funding empowerment programs for students, we teach them how to use their skills to make life-changing differences in their lives and the lives of others. Join us and share your talents as we develop innovative solutions for your skin and empower entrepreneurs. In addition to working arm-in-arm with industry leaders, employees at Rodan

  • Fields enjoy rich benefits plans and perks.


  • Fields is an equal opportunity employer that champions diversity, inclusion and equality for all. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status.

We welcome employees to be their true, authentic selves, without exception and believe individual differences add value to our team. Join our team; we know it will be a life- changing experience!

Regarding COVID-19

With the spread of COVID-19 globally, our Bay Area offices will remain closed until further notice with the exception of phase 1 employees that require access to hardware and lab equipment.

Our primary concern is for the health and well-being of our employees as well as candidates. We have transitioned all interviews and new hire onboarding to be conducted virtually via Zoom video conferencing.

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Director, Ecommerce

Rodan & Fields, LLC