Director, Digital Strategy, Issues Lead

Position Summary

The Director, Digital Strategy, Issues Lead will report to the Senior Director, Global Digital Strategy and Content, and focus on enhancing and protecting the Company's brand reputation across J&J's digital ecosystem through campaign strategies and issue management communications.

As the digital marketing lead and point person for senior leaders and relevant stakeholders across J&J, this individual will lead social listening, develop organic and paid digital strategies and activation plans, develop and coordinate actions flag and address issues, and set digital engagement policies and guide content with partners to own the narrative and ensure the Company's positions are clearly understood on any issues. This includes developing always-on guidance and governance to digital channel owners and promoters to minimize risk and manage issues compliantly and appropriately.

The position requires extensive experience in the US and globally in public relations, external and internal brand communications and marketing, issues management, digital campaign planning including social media channel management and senior leadership presence as it interacts and activates across several departments and disciplines.

Responsibilities

Digital Issues Management:

• Lead J&J's positioning and set strategies to protect J&J's reputation on all digital channels as well as educate stakeholders

• Provide tactical leadership in response to issues-related media coverage of the company as an integral and respected partner to Issues Management, Internal Comms and business digital leads

• Demonstrate an ability to lead action internally with and without direct authority

• Build trusted relationships and collaborate across diverse, multi-functional teams to successfully drive objectives

• Define the best social listening, digital performance and media relations analytics and optimal reporting methods for tracking online activities and interpreting results to better inform strategies

• Demonstrate a flexible approach to leadership that inspires commitment and high performance

• Work with external agencies and contractors as appropriate to support strategy development, statement development and digital campaign execution

Online engagement policies, governance approach and ongoing guidance:

• Build, maintain and communicate online digital policies for the company while incorporating key stakeholders at various steps

• Final decision-maker on digital content messaging and promotional timing across corporate channels to ensure all align positively with current news cycle and events

• Lead decision making for all business requests for standalone digital channels

• Set strategy for Digital Governance to guide Brand Ops team in their execution and activation plans

• Constant partnership with Brand Ops Digital Governance team to provide ongoing guidance to all channel owners using policy, social listening, company priorities/events and media environment as key decision drivers

Leadership: Lead and represent digital strategy and issues globally and in operating markets through engagement and education throughout J&J:

• Sit comms leadership teams, enterprise comms teams, working groups and cross-sector teams to ensure consistency, comradery and support for like roles.

• Liaise with digital, comms and global teams for issues guidance, digital policies and campaign strategies

• Serve as point of contact for senior leadership, digital teams, GCA comms

• Manage direct reports, agency and contractor support.