Director, Digital Product Management

Blue Cross And Blue Shield Association Boston , MA 02298

Posted 2 months ago

At BCBSMA, we have a unique opportunity for an experienced and talented digital product management Leader to lead and oversee the development and delivery of digital capabilities, including customer-facing products, using product management principles and an agile delivery framework. This leader will drive the Digital Product Management team's strategy, vision, and goals, including the latest market/trends/competitor products or customer needs. In this highly visible role, the Director of Digital Product Management will collaborate with business partners as 2-in-the-box to lead a team of Product Managers and Product Owners, collaborating with key stakeholders and working closely with cross-functional teams.

This leader will be an expert in all facets of digital product management, with a deep understanding of CSAT, NPS, FCR, and other customer-facing digital products, including driving the most viable product (MVP), defining epics, features, user stories, attending scrums, scoring, and prioritizing the backlog, testing, working with designers and - user acceptance and testing of features and post-production operations management. drive Digital Products. The Director of Digital Engineering role leads the technical product management and delivery functions, including mentoring developers, analysts, and technical product owners. The position requires experience in designing, developing, and managing web applications and platforms, managing all phases of the development lifecycle, and implementing a metrics-driven measurement of application performance.


  • Drive product idea conceptualization, vision, identification of business value, product design, product road mapping, planning, and delivery of digital products and solutions for all digital products, applications, and platforms

  • Responsible for digital product management processes, execution, and operation throughout the product life cycle

  • Research, recommend, and deploy new digital products and enabling technologies to maintain and sustain a technically current and secure product ecosystem

  • 2-in-the-box for a value stream and partner with broader business stakeholders to drive digital product roadmap and delivery

  • Drive adoption, measure the effectiveness of the deployed digital products and solutions, incorporate results, and build the next generation of scalable products and solutions that drive Consumer Experience (including customer journeys, UX) and Digital Transformation

  • Collaborate and create alignment with both business stakeholders and engineering teams to deliver a powerful, differentiated, and cohesive digital product experience for our members

  • Serve as the owner and escalation point for the digital product management team to identify and execute approaches to resolve blockers and address issues promptly

  • Provide subject matter expertise and be a trusted advisor on digital product management strategy, trends, and best practices

Education and Experience:

  • Bachelor's degree in Technology or a related field preferred
  • 8 years of product management experience, preferably in digital product space, with adequate functional and leadership experience
  • 4 years of experience managing teams and working in a matrix delivery organization

Technical Product Management Experience:

  • Has a broad and deep understanding of the digital product lifecycle, capabilities, and direction of consumer-facing technologies (including mobile apps) and their impact

  • Redefine product life cycle management and cultural norms from the plan and execute (valuing predictability) to test and learn (valuing innovation)

  • Extensive experience defining and measuring product management objectives that span MVP, roadmap, quality, business value, time to deliver, adherence to agile principles, and cost-to-value ratio

  • Experience with ecommerce, payment subscription processes, and ordering platforms

Workforce Productivity Experience:

  • Experience in leading continuous improvement in people, processes, and technology to promote collaboration and drive agile maturity

  • Extensive experience in coaching and measuring the team on problem-solving skills, dealing with ambiguity/unknowns, connecting with the big picture (business value), demonstrating flexibility, and effectively communicating in a manner consistent with the audience

  • Identify the skill and delivery gaps of the existing team and layout options to skill-up and plug in the gaps

  • Utilize effective product management practices to ensure healthy product backlog, on-time, on-budget delivery of digital applications and platforms

Leadership and Partnership Experience:

  • Excellent verbal and written communication skills for technical and non-technical audiences of various levels in the organization

  • Experience in delegating while maintaining accountability

  • Extensive experience in leading transformation that requires reassessing product features and capabilities and adjusting strategic and tactical and/or operational direction

  • Experience in establishing effective partnerships across business and technology teams and influencing senior management, peers, and subordinates in an inclusive style to leverage their abilities and knowledge


Blue Cross Blue Shield of Massachusetts is an Equal Employment / Affirmative Action Employer. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or expression, or any other characteristics protected by law.

Blue Cross Blue Shield of Massachusetts will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Blue Cross Blue Shield of Massachusetts's legal duty to furnish information.



Time Type

Full time

Weekly Hours


Grade of Position


Number of Openings Available


At Blue Cross Blue Shield of Massachusetts, we believe in wellness and that work/life balance is a key part of associate wellbeing. We provide a flexible hybrid work model in which roles are designated as resident (on site 4-5 days/week), mobile (on site 1-3 days/week), or eworker (on site 0-3 days/month).

Blue Cross Blue Shield of Massachusetts, has a COVID-19 vaccination requirement. Your offer of employment is dependent upon either being fully vaccinated for COVID-19 or an accommodation based on a disability or sincerely held religious belief, practice, or observance by submitting a request to Human Resources.

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