Director, Digital Marketing

Facility: WCO - Wellstar Corporate Office

Overview

At Wellstar, we are a dynamic and innovative healthcare organization focused on delivering exceptional care to our patients and the communities we serve. As we continue to grow, our Brand and Marketing Team is seeking a highly skilled and experienced Director of Digital Marketing to lead our owned channels strategy and drive our digital presence to new heights. If you are passionate about leveraging digital platforms and possess a deep understanding of owned channels, we invite you to join our team.

Position Overview: As the Director of Digital Marketing, you will be responsible for developing and executing our owned channels strategy to enhance brand visibility, engage our target audience, and drive revenue growth.

You will oversee a team of digital marketing professionals, collaborating closely with cross-functional teams, including content creators, designers, and developers, to create compelling digital experiences. Your expertise in digital marketing, analytics, and conversion optimization will be instrumental in achieving our business goals.

Responsibilities

Core Responsibilites and Essential Functions

Overall Strategy

• Develop and execute a comprehensive owned channels strategy, including website, email marketing, mobile apps, social media, and other digital assets, aligned with overall marketing objectives.

• Stay updated on industry trends, emerging technologies, and best practices in digital marketing, and propose innovative strategies to enhance our digital presence.

• Monitor and analyze key performance metrics across owned channels, providing insights and recommendations to optimize campaigns, improve conversion rates, and increase ROI.

• Ensure compliance with relevant regulations, including data privacy laws, and maintain a strong focus on ethical marketing practices. Integration

• Collaborate closely with cross-functional teams to align digital marketing initiatives with overall brand messaging, service line initiatives, and seasonal/awareness campaigns.

• Collaborate with external partners, agencies, and vendors to support the implementation of digital marketing initiatives when necessary. Channel Specific Responsibilities

• Oversee the development and optimization of the company's website, ensuring a seamless user experience, effective information architecture, and strong conversion funnels.

• Oversee the planning and execution of data-driven email marketing campaigns to nurture leads, retain customers, and drive revenue growth, leveraging automation and personalization techniques.

• Oversee the management of the company's social media presence, developing strategies to increase engagement, grow the follower base, and drive traffic to owned channels.

• Led a team of digital marketing professionals, providing mentorship, guidance, and support to drive high performance and achieve key performance indicators (KPIs).

Required for All Jobs

Performs other duties as assigned Complies with all Wellstar Health System policies, standards of work, and code of conduct.

Qualifications

Required Minimum Education

Bachelor's Degree Marketing, Advertising, Business Administration, Communications, or related discipline. Required

Required Minimum Experience

Minimum 7 years Proven experience in digital marketing in an Advertising Agency or Corporate, with a focus on owned channels, preferably in a leadership role. Preferred and Experience in highly-regulated, privacy-focused industry Preferred

Required Minimum Skills

Strong understanding of digital marketing principles, best practices, and emerging trends across multiple channels, including websites, email marketing, mobile apps, and social media. High Demonstrated success in developing and implementing effective owned channel strategies that drive brand visibility, engagement, and revenue growth.

High Proficiency in using web analytics tools, email marketing platforms, content management systems (CMS), and social media management tools. Google MarTech stack, including GA4 knowledge, is required. High A deep understanding of SEO principles, including keyword research, on-page optimization, technical SEO, and backlink strategies, is essential to improve organic search rankings.

High Excellent analytical skills, with the ability to analyze data, derive insights and make data-driven decisions to optimize campaigns and drive ROI. High Strong leadership abilities, with experience managing and developing high-performing teams. High Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners, across different levels of seniority and business functions.

High Proactive mindset, with a strong ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines. High Up-to-date knowledge of relevant regulations and compliance requirements in digital marketing. High Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacri?cing quality High Comfort and ability to manage ambiguity High

Required Minimum License(s) and Certification(s)

Additional Licenses and Certifications