Director, Digital Commerce - Lee

Kontoor Brands, Inc. Greensboro , NC 27395

Posted 3 months ago

Job Description

Director, Global Digital Commerce

  • Lee Brand

Kontoor Brands, Inc.(KTB)is a global lifestyle apparel company with a portfolio of some of the world's most iconic denim brands: Wrangler, Lee and Rock & Republic. We design, manufacture and distribute superior high-quality products that look good,fit right,and are crafted with sensitivity to our planet to givepeople around the world the freedom and confidence to express themselves.

Our global community of more than 15,000 employees fosters a culture of integrity, collaboration, performance and entrepreneurial spirit. We are looking for inclusive, humble, creative and forward-looking employees with a passion for creating innovative apparel products, accessories, and solutions that are both meaningful and purposeful for consumers and employees.

Director, Global Digital Commerce

  • Lee Brand:Become the Newest Member of Kontoor Brands

Provide leadership, vision, and strategic direction to drive the ecommerce business for the Lee brand as well as to identify and lead current and future ecommerce digital marketing activities. This position manages the P & L for the Lee ecommerce business in North America, managing the key drivers of contribution dollars and establishing a strong foundation for future growth. The ecommerce responsibility also supports other key, related operational processes in marketing, merchandising, inventory planning, order fulfillment, customer service and technology; and also maintains and builds upon established control-related standards and procedures. In additional, this position will assist in developing and executing digital marketing strategies for the brand through on-line promotions, social media, brand site development and email marketing. This role is responsible for establishing and maintaining global connectivity between ecommerce teams, proliferating ecommerce best practices across markets and ensuring a cohesive Lee digital commerce experience is delivered, leveraging test-and-learn insights across markets, and advancing the consumer-facing experience.

Key Responsibilities:

  • Oversee concept development, strategizing, planning, implementation, coordination and profitability of Lee ecommerce initiatives, including defining goals, objectives and associated tactics. Direct the product and selling strategies for the brand's online presence and properties.

  • Oversee development of digital strategy to ensure integrated digital consumer experience for Lee across owned sites, social and other digital properties.

  • Serve as advisor and subject matter expert across regions for Lee digital commerce businesses and websites. Proliferate ecommerce and digital marketing best practices, insights and strategies across markets, including NAM, EMEA and the Americas.

  • Develop and build business opportunities and leverage emerging technologies to support online and multi-channel efforts.

  • Collaborate with other internal departments across functions and geographies to establish strong integration and relationships; becoming an extension of their business.

  • Build and maintain relationships with departments including marketing, information technology, finance, merchandising and international ecommerce teams.

  • Develop partnerships with third-party vendors to identify and apply solutions for site enhancements and design, customer acquisition and conversion, website optimization, marketing and promotions and email, affiliate and search initiatives, collaborating with global partners to identify optimal mix of global and local solutions.

  • Support the successful planning and achievement of growth objectives of Kontoor digital programs, including responsibility for digital pricing, promotions and product presentation in partnership with product merchandising, marketing, sales and finance.

  • Identify and promote opportunities for site and process improvement through technology. Translate concepts, ideas and improvements into key business objectives. Work with digital and other cross-functional, internal and external partners to ensure consistent platforms and leverage efficiencies wherever possible.

  • Develop ecommerce enhancement plans from careful study of analytics and consumer data. Identify, track and report usage, costs and statistical data to senior management and internal partners. Through a variety of reports and formats, synthesize relevant data into decision-making tools. Provide necessary data to support business decisions related to digital commerce. Maintain operational efficiency of digital properties and presence.

  • Serve as subject matter expert and internal consultant in cross-functional applications of digital commerce and digital marketing initiatives; keep current with latest ecommerce and digital marketing trends and technology to keep site and activities at the forefront of our category.

Skills for Success:

  • High aptitude and experience in digital commerce technologies, web design and digital marketing programs

  • Demonstrated excellence in project management as well as in people management, motivation and leadership

  • Recent and successful track record in building and running ecommerce business; experience in establishing procedures, implementing processes and successful execution

  • Strong knowledge of and successful experience with commerce-driven digital marketing activities

  • Experienced in critical/strategic planning, financial analysis, budget management and data organization


  • 7+ years of ecommerce management

  • BA or BS in Marketing, Business, Information Services or related field

Special Physical and/or Mental Requirements:

  • None
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