Director, Digital Commerce - Lee

Kontoor Brands, Inc. Greensboro , NC 27395

Posted 3 months ago

Job Description

Director, Global Digital Commerce

  • Lee Brand

Kontoor Brands, Inc.(KTB)is a global lifestyle apparel company with a portfolio of some of the world's most iconic denim brands: Wrangler, Lee and Rock & Republic. We design, manufacture and distribute superior high-quality products that look good,fit right,and are crafted with sensitivity to our planet to givepeople around the world the freedom and confidence to express themselves.

Our global community of more than 15,000 employees fosters a culture of integrity, collaboration, performance and entrepreneurial spirit. We are looking for inclusive, humble, creative and forward-looking employees with a passion for creating innovative apparel products, accessories, and solutions that are both meaningful and purposeful for consumers and employees.

Director, Global Digital Commerce

  • Lee Brand:Become the Newest Member of Kontoor Brands

Provide leadership, vision, and strategic direction to drive the ecommerce business for the Lee brand as well as to identify and lead current and future ecommerce digital marketing activities. This position manages the P & L for the Lee ecommerce business in North America, managing the key drivers of contribution dollars and establishing a strong foundation for future growth. The ecommerce responsibility also supports other key, related operational processes in marketing, merchandising, inventory planning, order fulfillment, customer service and technology; and also maintains and builds upon established control-related standards and procedures. In additional, this position will assist in developing and executing digital marketing strategies for the brand through on-line promotions, social media, brand site development and email marketing. This role is responsible for establishing and maintaining global connectivity between ecommerce teams, proliferating ecommerce best practices across markets and ensuring a cohesive Lee digital commerce experience is delivered, leveraging test-and-learn insights across markets, and advancing the consumer-facing experience.

Key Responsibilities:

  • Oversee concept development, strategizing, planning, implementation, coordination and profitability of Lee ecommerce initiatives, including defining goals, objectives and associated tactics. Direct the product and selling strategies for the brand's online presence and properties.

  • Oversee development of digital strategy to ensure integrated digital consumer experience for Lee across owned sites, social and other digital properties.

  • Serve as advisor and subject matter expert across regions for Lee digital commerce businesses and websites. Proliferate ecommerce and digital marketing best practices, insights and strategies across markets, including NAM, EMEA and the Americas.

  • Develop and build business opportunities and leverage emerging technologies to support online and multi-channel efforts.

  • Collaborate with other internal departments across functions and geographies to establish strong integration and relationships; becoming an extension of their business.

  • Build and maintain relationships with departments including marketing, information technology, finance, merchandising and international ecommerce teams.

  • Develop partnerships with third-party vendors to identify and apply solutions for site enhancements and design, customer acquisition and conversion, website optimization, marketing and promotions and email, affiliate and search initiatives, collaborating with global partners to identify optimal mix of global and local solutions.

  • Support the successful planning and achievement of growth objectives of Kontoor digital programs, including responsibility for digital pricing, promotions and product presentation in partnership with product merchandising, marketing, sales and finance.

  • Identify and promote opportunities for site and process improvement through technology. Translate concepts, ideas and improvements into key business objectives. Work with digital and other cross-functional, internal and external partners to ensure consistent platforms and leverage efficiencies wherever possible.

  • Develop ecommerce enhancement plans from careful study of analytics and consumer data. Identify, track and report usage, costs and statistical data to senior management and internal partners. Through a variety of reports and formats, synthesize relevant data into decision-making tools. Provide necessary data to support business decisions related to digital commerce. Maintain operational efficiency of digital properties and presence.

  • Serve as subject matter expert and internal consultant in cross-functional applications of digital commerce and digital marketing initiatives; keep current with latest ecommerce and digital marketing trends and technology to keep site and activities at the forefront of our category.

Skills for Success:

  • High aptitude and experience in digital commerce technologies, web design and digital marketing programs

  • Demonstrated excellence in project management as well as in people management, motivation and leadership

  • Recent and successful track record in building and running ecommerce business; experience in establishing procedures, implementing processes and successful execution

  • Strong knowledge of and successful experience with commerce-driven digital marketing activities

  • Experienced in critical/strategic planning, financial analysis, budget management and data organization

Experience/Education:

  • 7+ years of ecommerce management

  • BA or BS in Marketing, Business, Information Services or related field

Special Physical and/or Mental Requirements:

  • None
icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Senior Director Digital Commerce (Remote)

Tanger Factory Outlet Centers, Inc.

Posted 1 week ago

VIEW JOBS 9/20/2022 12:00:00 AM 2022-12-19T00:00 <p>We consider People first and believe true success can only be achieved when it is experienced by our shoppers, retailers, and team members alike. That's not a tagline, those are our Core Company Values, written by our People, for our People.</p><p>With sites across North America, our diverse internal and external communities, stakeholders, and partners choose Tanger for the best value, experience, and opportunities. We care about delivering on the Tanger Difference of working at Tanger.</p><p>In our continued transformation from a real estate company to a customer experience company, we are seeking a Senior Director</p><ul><li>Digital Commerce within our Commercial organization. With an entrepreneurial mindset, this leader will be responsible to develop our strategy, evangelize our mission and lead our efforts to connect our customers to brands wherever they choose to shop.</li></ul><p>This position will report directly to our Vice President of Merchandising with geographic flexibility to work remotely offered by Tanger's hub-and-spoke approach to a modern Teams-driven workplace.</p><p>About This Role:</p><p>The Senior Director</p><ul><li>Digital Commerce role will be accountable to build our comprehensive business plan, inclusive of P+L, to leverage our digital channels to connect customers to brands online through a variety of commercial arrangements. To be successful, you must embrace an agile, rapid-prototypes approach so we can quickly scale models that drive growth for retail partners in a mutually economical and efficient way.</li></ul><p>While you will have the deep partnership and collaboration with our digital, merchandising and creative teams, you are energized with an entrepreneurial spirit with our commitment to invest in and scale resources as we mature our go-to-market strategy with our partners.</p><p>How you will contribute to what we do:</p><ul><li><p>Usher Tanger's efforts to embrace digital commerce and omnichannel retail - enabling our existing (and new) retail partners to reach our customers at home, around town or en route to our centers through omnichannel commerce efforts.</p></li><li><p>Develop an economic model that considers the success of all stakeholders and is rewarding for all: our customers, our retail partners and our business</p></li><li><p>Lead the planning and development of operating model that embeds the digital commerce strategy into existing marketing and communications efforts while prototyping new models of commerce within owned channels</p></li><li><p>Be savvy and intuitive to quickly discover incremental revenue opportunities for our partners and develop compelling financial cases that demonstrate growth and efficiency</p></li><li><p>Map out our multiyear plan with financial and people investments required to drive a sustainable and incremental business while clearly articulating technology needs in partnership with our Digital Strategy and Digital Agency partners</p></li></ul><p>Tanger Total Rewards:</p><ul><li><p>Competitive salary and bonus</p></li><li><p>Flexible Working Practices</p></li><li><p>Generous Suite of Medical, Dental, and Vision Benefits designed to provide best-in-class benefit plans with the lowest out of pocket cost to you</p></li><li><p>401(k) match</p></li><li><p>Paid PTO and Holidays</p></li><li><p>Personal Leave Bank and Paid Leave Programs</p></li><li><p>Paid Volunteer Hours</p></li><li><p>Traveler Experience Focused Benefits and Perks</p></li><li><p>Tuition Reimbursement</p></li><li><p>Wellness Incentives</p></li><li><p>Group Life and Disability Insurance</p></li><li><p>Voluntary Benefits</p></li><li><p>Team Member Discounts</p></li><li><p>And more…</p></li></ul><p>About You:</p><ul><li><p>You have a bachelor's degree (or equivalent education plus experience) and 10+ years' experience in an intrapreneurial role and/or within a digital commerce setting; experience with marketplace models are a plus</p></li><li><p>You are a strong leader with a &quot;dream and deliver&quot; mindset can integrate internal and external teams to drive toward a unified goal</p></li><li><p>You have an innate ability to drive toward a long-range strategy while getting things done in a dynamic environment</p></li><li><p>You are customer-obsessed-you understand our customer and how to speak to them at every point of the marketing funnel</p></li><li><p>You are constantly mindful about how the financials work for all stakeholders involved</p></li><li><p>You are culturally-aware and naturally curious-you know what other brands are doing</p></li><li><p>You thrive in a fast-paced environment-agile and nimble in both leadership and execution</p></li><li><p>You are hard-working with a &quot;no task is too small&quot; attitude and are always thinking &quot;how can we do this better?&quot;</p></li><li><p>You embrace diversity of people, thought, and style as the best way to bring value for our customers and retail partners.</p></li></ul><p>Experience the difference and be a part of our extraordinary team!</p><p>Tanger Factory Outlet Centers, Inc. (NYSE: SKT) is a leading operator of upscale open-air outlet centers that owns (or has an ownership interest in) and/or manages a portfolio of 37 centers with an additional center currently under development. Tanger's operating properties are located in 20 states and in Canada, totaling approximately 14.0 million square feet, leased to over 2,700 stores operated by more than 600 different brand name companies. The Company has more than 41 years of experience in the outlet industry and is a publicly-traded REIT. For more information on Tanger Outlet Centers, call 1-800-4TANGER or visit the Company's website at www.tangeroutlets.com.</p><p>We Consider Community, Seek the Success of Others, Act Fairly &amp; with Integrity, and Make it Happen! We are deeply committed to creating and sustaining an organizational culture reflective of the collective mixture of unique experiences, perspectives, and viewpoints of our people, partners, and communities that contribute to making Tanger an environment where everyone is welcomed, respected, heard, supported, and able to thrive. Tanger is proud to be an Equal Opportunity Workplace. All employment decisions are based on qualifications, merit, and business need.</p><p>Accessibility Note: If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, or if you are unable to use the online application, please request accommodation or ask for an alternative method of applying by emailing: recruitment@tangeroutlets.com</p><p>E-Verify® is a registered trademark of the U.S. Department of Homeland Security</p><p>EOE. Drug Free Workplace. Tanger Management, LLC participates in E-verify.</p><p>#INDSJ</p><p>#LI-JC1</p><p>#LI-Remote</p><br> Tanger Factory Outlet Centers, Inc. Greensboro NC

Director, Digital Commerce - Lee

Kontoor Brands, Inc.