Ally Charlotte , NC 28217
Director, Digital Analytics will be responsible for developing the website analytics functions for both Ally Consumer and Ally Dealers. As the head of this team, this leader will help advance and drive the strategy across products and lines of business by producing and managing meaningful analysis such as monitoring conversion by traffic channel, optimizing page pathing, prospect or customer experience and strategy impacts. This position requires the ability to be both hands-on with raw data and act as a business-facing relationship manager. This leader will also be an integral part of establishing future data sources and technological and strategic capabilities within analytics. The ideal candidate should have demonstrated success in leading the use of advanced analytics in the digital analytics space, an intense attention to detail, proactive approach to problem-solving, and ability to manage competing priorities.
Define and recommend measurements, strategies, and reporting using data to drive valuable business decisions related to conversion performance, testing impact, and prospect/customer digital experiences.
Partner with broader channel analytics teams to assist in the creation and execution of strategies around an omni-channel customer experience.
Consult with product owners on appropriate on-site testing, customer experience impacts, site usage and adoption.
Partner and support multiple agile scrum teams regarding functional areas of the website and mobile app to deliver optimal customer experiences while improving revenue
Continue to build and maintain analytics data mart in support of various reporting, analysis and BI tool infrastructure.
Guide and conduct analysis of prospect and customer experience across channel touch points
Act as a liaison between business partners and internal team to translate business need into executable requirements
7 years of experience of data mining and analysis
Previous website channel experience preferable
Strong knowledge of SAS, Python, R and/or SQL
Very strong background in relational databases and data management concepts
Master's degree in Statistics, Management, Business Administration or similar field of study
Ability to analyze and synthesize complex data into clear action oriented recommendations for the business.
Comfort level with ambiguity and ability to manage multiple projects at the same time
Ability to communicate analytical insights clearly and concisely to individuals from diverse backgrounds
Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally's legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (member FDIC), one of the largest full service auto finance operations in the country, a complementary auto-focused insurance business, a growing digital wealth management and online brokerage platform, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies.
Business Unit/Enterprise Function
Ally Bank is a direct bank in the U.S. that offers a straightforward approach to banking with no minimum deposit required to open an account, no monthly maintenance fees and 24/7 live customer care. A subsidiary of Ally Financial Inc. and member FDIC, the bank offers online savings, interest checking, money market accounts, certificates, and IRA Plans and products. Ally Bank has been named "Best Online Bank" for five of the past seven years by MONEY Magazine.
Total Rewards Information
Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Plus, we have a flexible paid-time-off program including time off for volunteer opportunities. Ally's Total Rewards Program is designed to enrich your life at work -- and outside of it and includes:
Industry-leading 401K retirement savings plan with matching and company contributions
Wellness program encouraging healthy living with financial rewards
Flexible health insurance options including dental and vision
Pre-tax Health Savings Account with generous employer contributions
Pre-tax commuter benefits
Other work-life integration benefits including parental and caregiver leave, adoption assistance, backup child and adult/elder day care program, child care discounts, tuition reimbursement, LifeMatters Employee Assistance Program, subsidized and discounted Weight Watchers program and other employee discount programs
Ally is an Equal Opportunity Employer
We extend equal employment opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled