The Director of Demand Generation will drive lead generation efforts through the development and coordination of campaigns and programs to support Gladson's growth goals, utilizing best-in-class lead generation and CRM systems. This position plays a management role as well as performing lead generation activities and reports to the VP of Marketing.
This role will be based in Gladson's office in downtown Chicago.
Key responsibilities and activities:
Design effective lead generation programs and processes to acquire customers in order to support revenue goals at targeted CPA (cost per acquisition) levels.
Manage postal and e-mail campaign strategies, templates, content, list creation, creative, target sites and development of offers.
Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
Measure results and optimize the lead nurturing workflowsfor these segments to convert leads into customers.
Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
Manage campaigns on a day-to-day basis, including campaign analyses, and production of detailed reports on campaign performance, conversion rates, CPA and ROI.
Build and manage the company's social media profiles and presence, including Twitter, LinkedIn, and additional channels that may be deemed relevant.
Create shareable content appropriatefor specific networks to spread both our brand and our content.
Monitorand engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.).
Drive consistent, relevant traffic and leads from our social network presence.
Explore new ways to engage and identify new social networks to reach our target buyers.
Work alongside other marketers and content marketersto help distribute content that educates and entertains our audience and supports marketing goals.
Bachelor's degree in Business or Marketing
Knowledgeable and experienced in Pardot and social media platforms
Strategic and tactical lead generation expertise, with 3+ years in a B2B environment preferred
Creative, innovative, resourceful and results-oriented
Ability to organize multiple deadlines while demonstrating flexibility and the ability to organize and perform multiple tasks concurrently and efficiently
Team player that is reliable, flexible, helpful and works well in a collaborative environment
Detail-oriented, superior organizational and project management skills
Strong written and verbal communication skills
Fast learner, highly motivated, self-starter and creative
Client-centric and service oriented positive attitude
Proficient in Microsoft Office Suite (Outlook, Word, Excel and PowerPoint)