The Mars Agency is a global marketing practice, specializing in marketing to shoppers, consumers and retailers across the ever-expanding omni-commerce environment. Mars uniquely refers to this environment as the A-to-V Commerce SM space, which incorporates everything from Autonomous to Voice commerce. Mars, proud of its independence and growth-for-clients focus, operates internationally across the Americas, Europe and Asia through its network of 13 offices.
The Mars Agency is currently seeking a Director, Customer Development. This position is responsible for developing in-depth knowledge and strong relationships with the assigned retailer, working closely with internal and external teams, leading annual planning process, developing Shopper Marketing strategies for assigned brands/retailers and leading growth of assigned businesses. The ideal candidate will have a working knowledge of the retailer, relationships within that retailers organization and proven strategic abilities.
Provide thought leadership, impacting/contributing to client's way of doing business with their key retailer on an ongoing basis
Act as a change agent/impact player from both an internal and external perspective contributing to both client and agency performance
Expand assigned business through identification of growth opportunities within your retailer or class of trade
Manage client relationship at the retail level to include, shopper marketers, sales teams and insights teams.
Demonstrate financial responsibility related to client scope of work, hours management and staffing needs.
Develop annual business plan, setting short- and long-term strategic course for growth of assigned business
Build strong relationships with both client and retailer while working closely with cross-functional teams including consumer marketing, trade development, operations, merchandising, and category managers, directors and buyers
Identify opportunities within your assigned retailer and share this learning on an ongoing basis with your Retail and Client Leadership teams
Understand how an agency works and embracing the tools and continually learning about our ways of working
SKILL SETS REQUIRED:
Bachelor's degree in advertising, marketing, business, or related field - MBA preferred
Minimum of 8 years of marketing or advertising experience, preferably with a retailer or manufacturer on a retail team.
Dynamic personality able to effectively engage and influence a variety of audiences
A wealth of industry knowledge including current trends, consumer packaged goods and retailer information, and business philosophies
Motivational leadership, inspiring team to deliver top performance every day against assigned business
Strategic thinking in the development of Shopper Marketing programs and management of day to day business
Sound decision making skills
Passion about business and dissatisfaction with status quo always thinking of ways to improve/grow assigned client/business
Strong listening skills and attention to detail
Excellent verbal, written, presentation and interpersonal skills
Desire to dig in and do what's needed to get the job done right.
Some travel is required
The Mars Agency