The Customer Relationship Management (CRM) and Master Data Management (MDM) Integration Lead will be responsible for coordinating and executing the overall cross-divisional operations of the CRM platform and its data integration with the MDM platform. The position will have a deep understanding of CRM processes and data requirements, and will be able to develop CRM strategy that support the insights provided to the business.
The CRM and MDM Integration Lead will be responsible for the following:
Overall management of CRM strategy, process and operations
Own definition of CRM requirements based on brand strategic and tactical plans to pull through execution with the Field
Own the CRM prioritization efforts within Pharma, Oncology and with Global leadership and develop enhancement roadmaps and execution plans
Operational ownership of CRM system, including activity logs, validity of the customer information within CRM, and roster management and administration. Work with MDM team to provide issues, pain points, requirements and data quality needs to drive additional adoption and success of the CRM platform
Partner with the franchises and Business Leads to own, define, and maintain up front CRM business rules for field execution
Working with SFE Lead to ensure information housed in the CRM translates to the business needs, providing reliable reporting and information sharing related to field execution
Managing and optimizing the integration with the MDM platform, providing solutions to tactical data flow issues
Working closely with the technology leads and vendors to manage the execution of CRM processes and customer data requests from the business
817 million. That's how many lives our products touched in 2018. And while we're proud of that, in this world of digital and technological transformation, we must also ask ourselves this: how can we continue to improve and extend even more people's lives?
We believe the answers are found when curious, courageous and collaborative people like you are empowered to ask new questions, make bolder decisions and take smarter risks.
We are Novartis. Join us and help reimagine medicine.