Director, CRM Execution

WELCOME TO THE EMPIRE! Caesars has an amazing opportunity for someone's next great career adventure. Work with the best, learn from the best, and contribute your talents and insights.

We are seeking a Director, CRM Offer Execution. In this role you will work closely with the Director of CRM strategy and be responsible to deploy all of Caesars CRM campaigns and drive retention through all appropriate CRM channels, including email marketing, in-app messages and push messages.

What you will be doing:

• Leverage all CRM systems and channels to take CRM to the next level - identifying opportunities for revenue growth and problem areas for resolution.

• Work to key KPI's which will help us deliver the business planned revenue budgets (player conversion, LTV's, ARPU).

• Establish and prioritize short, medium, & long-term projects that align with the business broader vision, expansion goals, & revenue targets.

• Identify key opportunities to enhance the player experience and improve retention rates and profitability including cross sell opportunities.

• Final approver of all player facing communications.

• Assist in developing strategy to cross sell players between our various brands and platforms.

• Work with CZRs property loyalty marketing team in regarding to leverage property assets for player retention purposes (rooms, events and meal comps).

• Ensure all communications meet advertising, regulatory and legislative standards.

• Work closely with the Product team (Casino) to define new product enhancement that will result in higher retention and deposit conversion rates.

• Keep up to date with current CRM trends, best practices and items of interest and share these with the rest of the management team.

• Ensure the achievement and reporting of KPIs as established by the Business.

• Responsible for building and leading player segmentation strategies.

• Working closely with Creative Studio to deliver exciting on brand content (both visual and copy).

• Work closely with Player Acquisition team to ensure that we are maximizing the ROI of newly acquired customers.

• Influence business roadmap decisions with regards to player retention.

• Regular reporting to senior stakeholders on success of campaigns, demonstrating a deep understanding of what motivates customers.

• Directly responsible for managing team of CRM Offer Build Specialist(s) and Coordinators.

What you will need

• End-to-end CRM management and/or product management background.

• Possess 5 or more years of experience in a CRM/Player retention management role.

• Previous experience in SalesForce Marketing Cloud and Optimove are a huge asset.

• Demonstrate hands-on approach to problem solving.

• Previous team management of employees in a CRM function.

• Establish and maintain effective relationships and partnerships with key stakeholders demonstrating a holistic business view.

• Demonstrate excellent organizational skills.

• Display strong interpersonal, communication, facilitation and presentation skills.

• Possess a university degree or proven equivalent experience.

• Possess previous experience in online sports betting and gambling.

• Working knowledge of digital marketing best practices including funnel optimization, UX.

• Ability to multi-task and work within tight deadlines

Essential Functions/Exposures:

• Must be able to sit for extended periods of time

• Must be able to type for extended periods of time

• Must be able to talk on the phone for extended periods of time

• Must be able to write for extended periods of time

• Regular attendance in the office

Caesars provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally-recognized protected basis under federal, state or local laws. Caesars complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training