Under the supervision of the Vice President of Direct Marketing, the DIRECTOR, CRM ANALYTICS OPERATIONS is responsible for all marketing systems, processing and analytics in support of the marketing programs. ? Provide predictive analytics leadership within the Company. ? Identify, address and satisfy predictive analytics needs of the Internet/Direct Marketing Departments. ? Enable the Direct Marketing Department predictive analytics practice by developing and executing a technical/analytical tool and platform roadmap. ? Ensure predictive analytics partners provide incremental value to internal efforts. ? Recruit, hire and train qualified candidates to establish a data science practice with the Direct Marketing Department ? Identify Direct Marketing's data needs and work with IT Department/3rd-party sources to establish timely access. ? Manage data warehouse/CRM development projects with customer data platform partners. ? Ensure data integrity of customer records in the customer data platform. ? Optimize the value of customer data assets throughout the Company by providing access to business intelligence tools and data exports. ? Ensure appropriate methodologies are employed so statistically valid conclusions can be drawn from marketing tests. ? Direct research projects to provide customer and market insights for Senior Management and other internal constituencies. ? Perform other functions as assigned by management.
? 7-10 years of CRM experience. Direct Marketing experience with a large multi-channel specialty retailer preferred. ? Demonstrated ability to develop and present data-driven recommendations successfully. ? Experience working with large data sets. Strong quantitative, analytical and problem solving skills. Exceptional attention to detail. ? Extensive experience using SQL and/or SAS (or similar statistics software). ? Knowledge of statistical methods, packages, programs and methodologies required. ? Able to work in a fast-paced, multi-task work environment and under deadline pressure. ? Passion for data and how it is changing the retail industry. ? 3-5 years of supervisory experience. ? Bachelor's degree in Applied Analytics, Mathematics, Economics, or other quantitatively oriented discipline required. Master's degree preferred. To respond to this opportunity, please contact:
Employment Type: Full-time
The Creative Group