Director, CRM Analytics

March Of Dimes Arlington , VA 22201

Posted 3 months ago

Responsibilities:

Responsible for analysis and reporting on all data maintained on the organization's internal and external constituent and fundraising systems and databases, i.e.: events database(s), CRM system.

  • Responsible for accurate and timely analytics based on extensive use of data, statistical and quantitative analysis

  • Manage specific analytics based on individual program and channel needs, including acquisition, retention, value, etc.

  • Evaluate trends, year-over-year results and provide analysis to enable accurate projections and drive strategic decisions about segmentation critical to revenue generation and donor stewardship.

Partner with assigned business leads to serve as subject matter expert on how to accomplish their objectives using knowledge of data and systems. Requires in-depth understanding of prospecting and moves management for Major and Mid-level giving and may include Events and Sustainer projects.

Participate in on-going development and modifications of CRM and related platforms assuring that CRM analytics will enable MOD to segment constituents and determine the effectiveness of business processes and marketing programs, Team with IT counterparts to deliver new functionality and reporting.

Provide data necessary for individual department budget preparation.

Position Qualifications

Qualifications:

  • 8-10 years experience

  • Four year college degree or equivalent experience

  • Database marketing management and analysis; SQL. CRM experience. Experience with IT Business Analysis and management report design.

  • Advanced Excel skills, Power Query a plus, Statistical analysis and data display, Tableau a plus

March of Dimes provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

  • Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.

  • Please view Equal Employment Opportunity Posters provided here.

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Director, CRM Analytics

March Of Dimes