Director, Corporate Marketing

Castlight Health San Francisco , CA 94118

Posted 3 weeks ago

We're looking for strategic and creative leader to join our team as the Director, Corporate Marketing. In this role, you will be responsible for helping Castlight maintain and expand its position at the forefront of the digital health industry. You will manage a small-but-mighty team responsible for developing our brand and vision, crafting the company's corporate messaging, and managing our PR, website, social, and community building efforts. You will need to have experience driving marketing strategy, creating category-defining messaging, and working with agencies.

This is a key role in driving Castlight's growth, now and for years to come. Reporting to our VP of Marketing, you will work closely with a wide range of functions at the company, including the executive team, investor relations, product marketing, demand generation, the sales team, and the customer success team. The ideal candidate will combine strategic vision, deep healthcare and marketing expertise, exceptional communication skills, and the ability to manage and support direct reports in the day-to-day responsibilities of Corporate Marketing. This person will thrive in a demanding, rapidly changing, highly cross-functional work environment.


  • Set overarching corporate marketing strategy

  • Define metrics and tracking processes to manage performance against goals

  • Define and shepherd Castlight's brand, voice, corporate positioning, and visual identity

  • Run corporate communications for the company

  • Manage our PR firm and run our PR function, including our speaker bureau, media relationships, and executive briefings

  • Own the Castlight website and blog

  • Run Castlight's social presence

  • Help drive community building efforts with customers, channels, and prospects

  • Develop impactful content to help grow mindshare in the market, including thought leadership, announcements covering every aspect of Castlight's business, core website copy, and research

  • Manage Castlight's relationships with advisory groups and research organizations

  • Work closely with other marketing functions to run our integrated marketing calendar and campaigns throughout the year

  • Work with our customer team to present a unified voice to our customers


  • 7+ years of experience in enterprising marketing, or related functions (PR, advertising, etc.)

  • Preference for candidates with direct experience in digital health technology

  • Expertise in healthcare and health benefits

  • Accomplished people manager

  • Strong analytical, written, and verbal communication skills

  • "High-horsepower" thinker "high-execution" doer

  • Strong public speaking and presentation skills

  • Proven ability to run complex processes, navigate organizations, and lead meetings effectively and efficiently

  • Willingness to travel approximately 10%

  • BS/BA required, MBA preferred

Our Values

One team. On a mission. Making things happen.

Diversity and Inclusion

The Castlight culture values and celebrates different backgrounds, perspectives, and points of view. We believe our diversity helps drive creativity and innovation. We strive to make everyone feel included, valued, and engaged; enable them to do their best work; and build their careers here at Castlight. That is why diversity and inclusion are more than just words to us. Rather, they are a commitment to a culture where employees feel respected and empowered to share their ideas and deliver the best results.

See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Sr Manager Corporate & Executive Marketing

Salesforce.Com, Inc.

Posted 7 days ago

VIEW JOBS 11/11/2018 12:00:00 AM 2019-02-09T00:00 Job CategoryMarketing Job Details At Salesforce, our world class marketers create and tell inspirational stories with cutting edge demonstrations to people around the world. We develop corporate messaging and positioning, go to market programs, campaigns, events, and sales enablement. Our team measures our success by our ability to develop creative and innovative marketing strategies to gain C-level mindshare. Our marketers have the opportunity to cultivate their career within a specialized space, while rubbing elbows with thought leaders and customers, presenting in front of internal stakeholders, collaborating with our executives. Our marketers are driving differentiated messaging and delivering across a range of marketing tactics. You will be responsible for defining the strategic narrative through the lens of influencer and customer stories. You will lead a team to build interactive experiences and executive journeys that amplify the magic of how Salesforce has helped companies and individuals transform. You will align customer storytelling to position against the competition. You will help Salesforce identify and activate Salesforce executive advocates to share their success with Salesforce to their communities. Successful candidates will be product marketers at heart with a passion for taking the complex and making it simple and for marketing through compelling stories. The below provides a taste of your day to day responsibilities. Your Impact Responsibilities: * Partner with Director of Corporate and Executive Marketing to develop new innovative strategies to gain C-level mindshare within a targeted accounts list. * Drive 3rd party partnership discussions to develop and manage integrated campaigns including third party events, digital, and content with key stakeholders across executive programs, account based marketing, strategic events, PR, and thought leadership. * Optimize CEO messaging framework in partnership with strategic comms and thought leadership teams * Develop strategies to activate influencers to amplify their Salesforce success stories within their communities. * Manage a team to build high-fidelity externally-facing content including banner ads, influencer stories, email drip campaigns, reports, video tutorials, etc. * Brief our executives and customer Chief Comms Officers and Chief of Staffs, in a global context, to drive awareness and engagement with global CXOs. * Track, measure and report against objectives. Required Skills/Experience: * 5-8 years of experience in product marketing at a high tech company, or similar. MBA a plus, but not required. * Dynamic, confident personality with ability to successfully define and drive project execution with minimal guidance amidst multiple priorities and goals. * Strong skills in communication, writing and ability to work well cross-functionally. You must be able to communicate effectively to both internal and customer SVP+ Executives. * A growth mindset, seeing opportunity and solutions when presented with challenges and an always-evolving environment * Hands-on ability to create a range of marketing assets, including viral on-message product demo videos and succinct slide pitch-decks. * Experience working with direct distribution (sales) teams and channel partners. * Proven track record of speaking in front of large internal, external, and global audiences. * Creative thinker that can generate innovative marketing ideas and lead a cross-functional team of stakeholders to drive execution. * Proven track record of crafting compelling positioning and thought leadership content. * Exceptional team player with proven ability to lead through influence. * Proven track record in performing well in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines effectively. Posting Statement and are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. and do not accept unsolicited headhunter and agency resumes. and will not pay fees to any third-party agency or company that does not have a signed agreement with or Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. Salesforce.Com, Inc. San Francisco CA

Director, Corporate Marketing

Castlight Health