Director, Corporate Marketing

Castlight Health San Francisco , CA 94118

Posted 3 weeks ago

We're looking for strategic and creative leader to join our team as the Director, Corporate Marketing. In this role, you will be responsible for helping Castlight maintain and expand its position at the forefront of the digital health industry. You will manage a small-but-mighty team responsible for developing our brand and vision, crafting the company's corporate messaging, and managing our PR, website, social, and community building efforts. You will need to have experience driving marketing strategy, creating category-defining messaging, and working with agencies.

This is a key role in driving Castlight's growth, now and for years to come. Reporting to our VP of Marketing, you will work closely with a wide range of functions at the company, including the executive team, investor relations, product marketing, demand generation, the sales team, and the customer success team. The ideal candidate will combine strategic vision, deep healthcare and marketing expertise, exceptional communication skills, and the ability to manage and support direct reports in the day-to-day responsibilities of Corporate Marketing. This person will thrive in a demanding, rapidly changing, highly cross-functional work environment.

Responsibilities:

  • Set overarching corporate marketing strategy

  • Define metrics and tracking processes to manage performance against goals

  • Define and shepherd Castlight's brand, voice, corporate positioning, and visual identity

  • Run corporate communications for the company

  • Manage our PR firm and run our PR function, including our speaker bureau, media relationships, and executive briefings

  • Own the Castlight website and blog

  • Run Castlight's social presence

  • Help drive community building efforts with customers, channels, and prospects

  • Develop impactful content to help grow mindshare in the market, including thought leadership, announcements covering every aspect of Castlight's business, core website copy, and research

  • Manage Castlight's relationships with advisory groups and research organizations

  • Work closely with other marketing functions to run our integrated marketing calendar and campaigns throughout the year

  • Work with our customer team to present a unified voice to our customers

Qualifications:

  • 7+ years of experience in enterprising marketing, or related functions (PR, advertising, etc.)

  • Preference for candidates with direct experience in digital health technology

  • Expertise in healthcare and health benefits

  • Accomplished people manager

  • Strong analytical, written, and verbal communication skills

  • "High-horsepower" thinker "high-execution" doer

  • Strong public speaking and presentation skills

  • Proven ability to run complex processes, navigate organizations, and lead meetings effectively and efficiently

  • Willingness to travel approximately 10%

  • BS/BA required, MBA preferred

Our Values

One team. On a mission. Making things happen.

Diversity and Inclusion

The Castlight culture values and celebrates different backgrounds, perspectives, and points of view. We believe our diversity helps drive creativity and innovation. We strive to make everyone feel included, valued, and engaged; enable them to do their best work; and build their careers here at Castlight. That is why diversity and inclusion are more than just words to us. Rather, they are a commitment to a culture where employees feel respected and empowered to share their ideas and deliver the best results.


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Director, Corporate Marketing

Castlight Health