Director, Content & Social Media

At Everlane, we want the right choice to be as easy as putting on a great T-shirt. That's why we partner with ethical factories around the world. Work with high-quality and more sustainably sourced materials. But there's a lot more work to be done, and we're excited to be growing a team of motivated humans up for the challenge.

Everlane is seeking a Director, Content & Social Media to join our brand team. This is a critical role that will help drive the evolution of Everlane and how the brand shows up on key channels. This person - who is a storyteller at heart - will be a central leader in the growth and development of the brand, as well as the go-to-market planning process.

This leader will create social media and content strategies that bring creative cohesion across every consumer touch point. From ideation to execution, this individual will ensure all content created by (and for) the brand is working hard to push Everlane forward. The Director, Content & Social Media will be a strategic cross-functional partner to develop the brand stories and content that result in our final creative product: elevated content that drives growth, engagement, and brand love. They must demonstrate strong judgment, be resourceful, have a sharp eye for detail, and be able to excel in cross-functional collaboration with multiple internal stakeholders. This role is multi-disciplined as we look for a candidate who not only has deep understanding and thought leadership in the content and social media spaces, but also one who can rise to any occasion and take ownership of high-profile tasks. An obsession with cultural, social, and consumer trends is a major plus.

This is a full-time role, with a hybrid work schedule based in our Los Angeles Creative Studio. This person will report to our VP of Brand Communications and Marketing.

Your day-to-day:

• Develop the Content & Social Media strategies through a brand-first, storytelling lens. Leverage these strategies to drive the execution of brand content across channels.

• Partner closely with the VP, Brand Comms and Marketing and cross-functional partners to understand (and help develop) key seasonal marketing stories, product-specific priorities, and opportunities to support evergreen / carryover products within our content ecosystem.

• Lead the development and creation of cross-channel content with input from key cross-functional stakeholders.

• Own the relationships with social agency partners, implementing and evolving our social playbook.

• Lead the end-to-end process for all original content projects coming out of the Brand team, with a special focus on social media and copy.

• Meticulously ensure connective tissue between owned channel content and product priorities is clear, consistent, and engaging with an eye toward growth.

• Stay abreast of competitive social media and content strategies and make recommendations on how the brand can stay a step ahead.

• Manage and provide leadership guidance to the Brand team in developing creative, strategic, and community-focused marketers, who are regularly interpreting brand needs, and finding break-frame ways to activate on social channels.

We'd love to hear from you if you have:

• 7+ years of work experience in brand and/or product marketing.

• A passion for building brands in a fast-paced environment.

• Deep understanding of social media platforms and up-to-date on industry + platform trends (Instagram, Reels, TikTok, YouTube, etc.)

• Hustler. Proven ability to work at strategic and tactical levels - a hands-on team player where no task is too small.

• Must be an idea generator with the ability to present and sell said ideas

• Strong facilitation and relationship-building skills, comfort working with multiple stakeholders, while driving momentum.

• Excellent communication skills both written and verbal. Influencing and negotiation skills, demonstrate emotional intelligence and agility when communicating at all levels within the organization.

• Enthusiastic team player with the flexibility to re-prioritize, multitask, and switch tasks fluidly to be nimble with demands and changes in the business - can decide and act without having the total picture and can comfortably handle ambiguity.

• Knowledge of SEO, SEM, and online marketing strategies

• Self-starter; comfortable with ownership and high level of responsibility.

Fine Print:

If you are in California: At Everlane, we carefully consider a wide range of compensation factors, including your background and experience. These considerations can cause your compensation to vary. The annual compensation range for this role is $128,000 - $170,000 annually. This range is based on the Los Angeles geographic area and the actual pay may vary depending on your skills, qualifications, experience, and geographic location.

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