Director, Content Marketing

About the opportunity

Contentful Marketing is seeking a Senior Director of Content to build our content marketing strategy to drive market awareness and growth. The Senior Director of Content will spearhead a center of excellence that harmonizes content strategy, planning, creation, publishing, and measurement across the organization. You will lead a diverse and talented team of writers, editors, and designers to define, develop and deploy a world-class, multi-channel, and multi-format content strategy to drive adoption and pipeline.

This is a global role that requires the ability to understand and cater to the differentiated needs of various key markets and audiences. You understand the funnel, know how to meet a digitally connected audience where they are, and have developed innovative content ideas to maximize content marketing performance and conversion across all paid, owned and earned channels.

You will be a leader in our Brand Experience team, working alongside our Brand Design, Partner Marketing, Corporate Events and Communications teams, while partnering closely with Demand Generation, Website and SEO, Product Marketing, Developer Relations, Customer Marketing and Analytics to conceptualize, research and deliver content assets that truly move the needle for Contentful in a highly competitive marketplace. This role reports directly to the Senior Director of Brand & Creative.

What to expect?

As a content marketing professional with exceptional content strategy, writing and editing chops, people management skills, and a proven ability to work cross-functionally, your role will include but not be limited to:

Strategy & Planning

• Create a cross-organizational strategy for content planning, creation, publishing and measurement.

• Partner with audience experts to turn insights into content that helps customers achieve their business outcomes. Ensure content is created with a target audience and distribution-first mindset.

• Refine and execute our content marketing strategy to engage key business, marketing and developer personas with highly relevant content for each point in the customer journey, from top-funnel acquisition to nurture and ongoing customer education.

• Develop POVs on core content topics in collaboration with other SMEs across marketing, solution engineering, professional services, and product while applying your communication and influencing skills to socializing key themes and ideas across the company, particularly with product and engineering teams.

• Leveraging the subject matter expertise across the company to build and utilize content that is engaging a community of chief digital officers.

• Oversee the company-side centralized editorial calendar to ensure visibility is established into all content created for external audiences.

• Implement and manage a cross-functional content council to foster collaboration and best practice sharing.

Production

• Standardize and streamline content production processes to ensure efficiency and business strategy alignment

• Build a content factory to scale content production across all stages of the buyer's journey to drive higher traffic and engagement for each target segment, and builds on opportunities in key markets.

• Establish standardized guidelines to ensure content quality, consistency, and brand adherence

• Manage, skill up and scale our team of writers, editors, and researchers to ensure our messaging is consistent and differentiated across our content investments (written and video assets, as well as other exciting things we dream up)

• Recruit and manage outside agencies and freelancers to extend capacity and capability, and leveraging our user community to drive and scale the production of compelling content to be used across a variety of channels and audiences.

• Work with our Customer Marketing and Product Marketing teams to secure relevant customer references, and product and market subject matter expertise, to amplify and enrich content marketing assets.

Execution / Measurement / Optimization

• Define and oversee content measurement and KPIs to ensure content performance and optimization.

• Implement best practices for content hygiene and maintenance to ensure optimum content performance.

• Measuring the impact of our content assets, and refining our resource allocation and processes accordingly.

What you need to be successful?

• BA or equivalent degree, preferably in communications, marketing, journalism or related area of expertise.

• Minimum 8 years of experience in global content-centric marketing roles in the software (SaaS) and/or technology sector.

• You are a proven expert in modern content marketing and strategy best practices.

• You have experience across marketing disciplines such as: Brand, search, product marketing, communications, demand generation, and ABM marketing.

• You are a clear, concise writer, editor, and content producer with the ability to nurture that skill in others.

• Familiar with lead-nurturing practices to attract and build audiences with hyper-relevant content.

• You have a firm grasp of overall business strategy, marketing goals, and how content fuels business outcomes.

• You have excellent communication and influencing skills, proven executive presentation experience, and proven ability to communicate across an ecosystem of stakeholders, influencers and global teams.

• Have strong relationship-building and collaboration skills, and the ability to influence others and drive decisions.

• You have some experience with AI to automate content production, optimization and / or drive team productivity.

• Deep understanding of and capabilities in content marketing strategy, with a track record of driving measurable results in demand generation and pipeline creation.

• You have familiarity with technology platforms that organize, structure and deliver content across digital touchpoints.

• You have proven leadership experience managing creative teams, including writers, designers and developers; you inspire and lead people to define goals, stay on track and deliver results.

What's in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences

• Full-time employees receive Stock Options for the opportunity to share in the success of our company

• Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.

• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.

• We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days

• Company paid parental leave to care for and focus on your growing family

• Use your personal annual education budget to improve your skills and grow in your career

• Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties

• An annual wellbeing stipend to care for your physical, financial, or emotional health

• A monthly communication stipend and phone hardware upgrade reimbursement.

• New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

This role will need to be conducted in a state in which we are currently registered to do business.

Colorado Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of Colorado if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.

Colorado Salary Range: $202,000 - $226,000

[This position is eligible for equity awards in accordance with the terms of Contentful's equity plans.]

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