Director, Content Delivery

Unum Group Portland , ME 04101

Posted 5 months ago

Job Posting End Date: 07/30

Unum is a company of people serving people. As one of the world's leading employee benefits providers and a Fortune 500 company, Unum's financial protection benefits help protect more than 33 million working people and their families from the financial impact of illness or injury. Unum's three distinct, but similarly focused US businesses Unum US, Colonial Life, and Starmount Life are each a market leader in making disability, life, accident, critical illness, dental, and vision insurance accessible in the workplace.

Headquartered in Chattanooga, Tennessee, Unum has significant US operations in Portland, Maine, Worcester, Massachusetts, and Glendale, California with over 35 field offices nationwide. Colonial Life is headquartered in Columbia, South Carolina with over 40 field offices nationwide. Starmount Life is based in Baton Rouge, Louisiana, and is the dental and vision center of excellence for Unum in the US.

General Summary:
The Director of Content Marketing is responsible for planning, designing and executing strategic content marketing initiatives across the business. This position will build a robust content marketing engine to drive material business impact, build client engagement, generate demand and improve retention. They will be responsible for building out relevant, timely and actionable material for key audiences in all channels.

The role will manage staff, balance resourcing and ensure standards are consistent and aligned with the brand. They will work closely with other marketing teams to create real-time audience development, build brand engagement and actionable content strategies to drive growth. This role must also be a brand evangelist for message, tone and best content practices across the enterprise.

Principal Duties and Responsibilities

  • Responsible for the overall vision of the content strategy across the business in all channels

  • Work cross-functionally on content marketing strategy, planning and producing of materials in key marketing priorities

  • Provide strategic guidance in developing robust audience-centric content based on the user journey to deliver actionable results in marketing programs, campaigns and channels across businesses

  • Develop an evolving inventory of existing content, online and offline, to ensure synergy in all channels and be leveraged across affiliates and marketing department

  • Build content strategies and drive through to execution in key marketing deliverables with measurable impact

  • Craft content (writing, copyediting and packaging) to create consumable material in social, searchable and marketable bites including digital, direct response, video, print and other media

  • Develop communities and social connections to build following and brand engagement

  • Create and manage the brand guidelines ensuring consistent standards for content creation, voice, tone, style, distribution and repurposing for online and offline channels

  • Manage a high performing team that proactively advances the goals of the marketing

organization

Job Specifications

  • College degree required with 710 years of marketing and/or experience with user experience, creative and developing online capabilities

  • Proficient in content development including value proposition, writing, copyediting and packaging material based on channels (social, digital, direct mail, etc.)

  • Experience delivering communication in multi-faceted channels

  • Background in building out social communities or followers

  • Skilled in workflows and content management

  • Experience in agile methodology and practice is appreciated

  • Ability to influence and educate partners across the organization

  • Inspiring and respected leader with ability to grow, develop and build business acumen of team

Unum and its family of businesses offer world-class training and development, generous compensation and benefits packages, and a culture built on employee ideas.

Unum is an equal opportunity employer, considering all qualified applicants and employees for hiring, placement, and advancement, without regard to a person's race, color, religion, national origin, age, genetic information, military status, gender, sexual orientation, gender identity or expression, disability, or protected veteran status.

Company:

Unum


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Director, Content Delivery

Unum Group