Job Posting End Date: 07/30
Unum is a company of people serving people. As one of the world's leading employee benefits providers and a Fortune 500 company, Unum's financial protection benefits help protect more than 33 million working people and their families from the financial impact of illness or injury. Unum's three distinct, but similarly focused US businesses Unum US, Colonial Life, and Starmount Life are each a market leader in making disability, life, accident, critical illness, dental, and vision insurance accessible in the workplace.
Headquartered in Chattanooga, Tennessee, Unum has significant US operations in Portland, Maine, Worcester, Massachusetts, and Glendale, California with over 35 field offices nationwide. Colonial Life is headquartered in Columbia, South Carolina with over 40 field offices nationwide. Starmount Life is based in Baton Rouge, Louisiana, and is the dental and vision center of excellence for Unum in the US.
The Director of Content Marketing is responsible for planning, designing and executing strategic content marketing initiatives across the business. This position will build a robust content marketing engine to drive material business impact, build client engagement, generate demand and improve retention. They will be responsible for building out relevant, timely and actionable material for key audiences in all channels.
The role will manage staff, balance resourcing and ensure standards are consistent and aligned with the brand. They will work closely with other marketing teams to create real-time audience development, build brand engagement and actionable content strategies to drive growth. This role must also be a brand evangelist for message, tone and best content practices across the enterprise.
Principal Duties and Responsibilities
Responsible for the overall vision of the content strategy across the business in all channels
Work cross-functionally on content marketing strategy, planning and producing of materials in key marketing priorities
Provide strategic guidance in developing robust audience-centric content based on the user journey to deliver actionable results in marketing programs, campaigns and channels across businesses
Develop an evolving inventory of existing content, online and offline, to ensure synergy in all channels and be leveraged across affiliates and marketing department
Build content strategies and drive through to execution in key marketing deliverables with measurable impact
Craft content (writing, copyediting and packaging) to create consumable material in social, searchable and marketable bites including digital, direct response, video, print and other media
Develop communities and social connections to build following and brand engagement
Create and manage the brand guidelines ensuring consistent standards for content creation, voice, tone, style, distribution and repurposing for online and offline channels
Manage a high performing team that proactively advances the goals of the marketing
College degree required with 710 years of marketing and/or experience with user experience, creative and developing online capabilities
Proficient in content development including value proposition, writing, copyediting and packaging material based on channels (social, digital, direct mail, etc.)
Experience delivering communication in multi-faceted channels
Background in building out social communities or followers
Skilled in workflows and content management
Experience in agile methodology and practice is appreciated
Ability to influence and educate partners across the organization
Inspiring and respected leader with ability to grow, develop and build business acumen of team
Unum and its family of businesses offer world-class training and development, generous compensation and benefits packages, and a culture built on employee ideas.
Unum is an equal opportunity employer, considering all qualified applicants and employees for hiring, placement, and advancement, without regard to a person's race, color, religion, national origin, age, genetic information, military status, gender, sexual orientation, gender identity or expression, disability, or protected veteran status.