Director Consumer Marketing

Teva Pharmaceutical Industries Parsippany , NJ 07054

Posted 1 week ago

Company Info

Teva is a global pharmaceutical leader and the world's largest generic medicines producer, committed to improving health and increasing access to quality health solutions worldwide. Our employees are at the core of our success, with colleagues in over 80 countries delivering the world's largest medicine cabinet to 200 million people every day. We offer a uniquely diverse portfolio of products and solutions for patients and we've built a promising pipeline centered around our core therapeutic areas. We are continually developing patient-centric solutions and significantly growing both our generic and specialty medicines business through investment in research and development, marketing, business development and innovation. This is how we improve health and enable people to live better, healthier lives. Join us on our journey of growth!

Job Description

Position Summary:
This position will support a key launch brand that was approved in September 2018 in the Migraine space. Consumer marketing is a key lever for motivating migraine patients to take action to speak to their physician about new treatment options. The US marketing plan calls for scaling up consumer marketing efforts from 2019 to 2020 in an effort to increase general awareness of this new option migraine patients. Current tactics focused on digital, search, and in office may be expanded to include TV by late 2019. The Director, consumer marketing will lead these efforts managing a cross functional of internal Teva colleagues and agency partners.

Travel Requirements:
Domestic (apx. 25%)

Essential Duties & Responsibilities

  • Drives the development and execution of direct-to- consumer marketing initiatives for this new migraine product:

  • DTC strategy development

  • Creative/Message platform development and evolution

  • Channel planning and placement of DTC and other micromarketing initiatives

  • Patient education and in-office/in-clinic programs

  • Leads the CRM efforts. This includes efforts to build a database and identify ideal contact stream based on segmentation (acquisition) as well as develop patient loyalty programs (retention-focused) post launch.

  • Accountable for all Web and e-strategies and initiatives across the brand, including development of the consumer branded/non-branded websites. Lead to ensure internal collaboration and execution with Teva supporting functions including iMCM and IT.

  • Develop in-office and point of care patient support materials to drive differentiation and lead generation

  • Collaborate with cross-functional team HCP & customer experience marketing, Sales, and Market Access, - to ensure strategic alignment and execution integration.

  • Partners with Customer Insight group in refining MR plan, and in establishing standardized, aligned performance metrics and ROI analytics.

  • Leads effective budget planning and management for all DTC activities

  • Direct management of 1-2 marketers


Position Requirements

Education Required:

Bachelors Degree

Education Preferred

Post Graduate Degree

Experience Required:
10 Years of pharmaceutical experience
4 Years of pharma consumer marketing experience

Prior experience with people management in marketing

Experience in Customer Relationship Management (CRM) Marketing and/or other micro-marketing initiatives

Digital/ e-marketing experience

Experience in translating customer insights in to impactful business strategies and plans.

Proven business acumen demonstrated through analysis, problem-solving and success measures

Demonstrated ability to manage external agencies and vendors.

Strong interpersonal, communication, and influencing skills and ability.

Experience Preferred:

Prior experience in migraine and/or CNS TA

Prior experience with consumer marketing budgets >$80m annually

Prior people management experience (2 years)

Specialized or Technical Knowledge Licenses, Certifications needed:

Functional Knowledge:

US DTC regulations and executional best practices



Sub Function

Brand Marketing

Reports To

Sr. Director, Migraine Marketing

Teva's Equal Employment Opportunity Commitment

Teva Pharmaceuticals is committed to equal opportunity in employment. It is Teva's global policy that equal employment opportunity be provided without regard to age, race, creed, color, religion, sex, disability, pregnancy, medical condition, sexual orientation, gender identity or expression, ancestry, veteran status, national or ethnic origin or any other legally recognized status entitled to protection under applicable laws.

Nearest Major Market: New York City

Nearest Secondary Market: Newark

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Marketing Director

Rollins, Inc

Posted 7 days ago

VIEW JOBS 3/16/2019 12:00:00 AM 2019-06-14T00:00 Western Pest Services is a premier provider of pest control solutions. Our company is committed to protecting and preserving the people, property, and public health of our customers, with regard to pest control and prevention. Established in 1928, we have a legacy of excellence and the stability of an industry leader. \n \nAre you an independent decision-maker that is seeking your next big challenge? \n \nAre you a Marketing Professional, Manager, or Director that wants to… \n \n \n * Develop a multi-million dollar marketing strategy \n * Be a strategic member of a senior leadership team \n * Lead the performance and strategy of our sales and brand growth \n * Execute digital marketing efforts to include paid search, SEO, email, social, etc. \n * Evaluate and collaborate with agency partners \n * Develop and execute integrated marketing, communication, and media relation plans \n * Drive brand awareness and recognition \n * Promote customer/client acquisition \n * Shape internal and external brand messaging \n \n \nIf you answered YES to these questions…WE WANT TO TALK TO YOU! \n \nWhy consider us? \n \nWe offer: \n \n * A Competitive Salary & Performance Bonus \n * Comprehensive benefits package and 401k \n \nWhy Western? \n \n * Western Pest Services stands on three principles - Do what you say you are going to do, deliver quality work in all areas and treat everyone with dignity and respect. \n * The Pest Management Industry is growing – and is a recession-resistant line of business \n * Western is financially stable and a growing subsidiary of Rollins, Inc., (NYSE: ROL), headquartered in Atlanta, GA \n \n \n Find out more about Western as a company and our culture by checking out our videos including Careers In Pest Control or Careers at Western \n \n Requirements: \n We require the ability to pass a drug screen. Candidates must meet physical job requirements and safely perform the following job duties with or without accommodations. ", Rollins, Inc Parsippany NJ

Director Consumer Marketing

Teva Pharmaceutical Industries