Teva is a global pharmaceutical leader and the world's largest generic medicines producer, committed to improving health and increasing access to quality health solutions worldwide. Our employees are at the core of our success, with colleagues in over 80 countries delivering the world's largest medicine cabinet to 200 million people every day. We offer a uniquely diverse portfolio of products and solutions for patients and we've built a promising pipeline centered around our core therapeutic areas. We are continually developing patient-centric solutions and significantly growing both our generic and specialty medicines business through investment in research and development, marketing, business development and innovation. This is how we improve health and enable people to live better, healthier lives. Join us on our journey of growth!
This position will support a key launch brand that was approved in September 2018 in the Migraine space. Consumer marketing is a key lever for motivating migraine patients to take action to speak to their physician about new treatment options. The US marketing plan calls for scaling up consumer marketing efforts from 2019 to 2020 in an effort to increase general awareness of this new option migraine patients. Current tactics focused on digital, search, and in office may be expanded to include TV by late 2019. The Director, consumer marketing will lead these efforts managing a cross functional of internal Teva colleagues and agency partners.
Domestic (apx. 25%)
Essential Duties & Responsibilities
Drives the development and execution of direct-to- consumer marketing initiatives for this new migraine product:
DTC strategy development
Creative/Message platform development and evolution
Channel planning and placement of DTC and other micromarketing initiatives
Patient education and in-office/in-clinic programs
Leads the CRM efforts. This includes efforts to build a database and identify ideal contact stream based on segmentation (acquisition) as well as develop patient loyalty programs (retention-focused) post launch.
Accountable for all Web and e-strategies and initiatives across the brand, including development of the consumer branded/non-branded websites. Lead to ensure internal collaboration and execution with Teva supporting functions including iMCM and IT.
Develop in-office and point of care patient support materials to drive differentiation and lead generation
Collaborate with cross-functional team HCP & customer experience marketing, Sales, and Market Access, - to ensure strategic alignment and execution integration.
Partners with Customer Insight group in refining MR plan, and in establishing standardized, aligned performance metrics and ROI analytics.
Leads effective budget planning and management for all DTC activities
Direct management of 1-2 marketers
Post Graduate Degree
10 Years of pharmaceutical experience
4 Years of pharma consumer marketing experience
Prior experience with people management in marketing
Experience in Customer Relationship Management (CRM) Marketing and/or other micro-marketing initiatives
Digital/ e-marketing experience
Experience in translating customer insights in to impactful business strategies and plans.
Proven business acumen demonstrated through analysis, problem-solving and success measures
Demonstrated ability to manage external agencies and vendors.
Strong interpersonal, communication, and influencing skills and ability.
Prior experience in migraine and/or CNS TA
Prior experience with consumer marketing budgets >$80m annually
Prior people management experience (2 years)
Specialized or Technical Knowledge Licenses, Certifications needed:
US DTC regulations and executional best practices
Sr. Director, Migraine Marketing
Teva's Equal Employment Opportunity Commitment
Teva Pharmaceuticals is committed to equal opportunity in employment. It is Teva's global policy that equal employment opportunity be provided without regard to age, race, creed, color, religion, sex, disability, pregnancy, medical condition, sexual orientation, gender identity or expression, ancestry, veteran status, national or ethnic origin or any other legally recognized status entitled to protection under applicable laws.
Nearest Major Market: New York City
Nearest Secondary Market: Newark
Teva Pharmaceutical Industries