Director - Strategy, Operations & Analytics For Integrated Marketing

Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We've grown into one of THE most recognized global brands. We consider ourselves "relentless pioneers" that push boundaries and defy barriers. The company pushes beyond the limits of today's technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA's ENERGY STAR Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-prosperity

Role and Responsibilities

Position Overview:

The key role of Director, Integrated Marketing (IM) is to support Home Entertainment management to define the corporate/business division strategy and to translate into concrete IM initiatives. As a core member of the highly visible IM team, this role will include:

• Build new capabilities, improve processes, and drive performance around critical business initiatives.

• Responsible for building cross-functional consensus on strategic projects, leveraging data-driven insights around products & consumers.

• Will work closely with the IM Leadership Team and Home Entertainment LT and across cross-functional teams to ensure that strategic initiatives align with Samsung Global and Samsung Electronics America's medium- and long-term strategies.

The successful candidate for this role should:

• Have a deep understanding of the digital and in-store shopper experience journey, consumer pain points, and industry best practices

• Have a positive attitude, a strong sense of urgency, and proactive nature

• Have a high level of confidence, integrity, and enthusiasm that fits a fast-paced, energetic organization

• Have excellent communication and presentation skills, with high attention to detail

• Have deep expertise in trouble-shooting and creatively problem-solving

• Have a strong ability to assess the worth and value of creative projects and how they could deliver on KPIs

Skills and Qualifications

Roles and Responsibilities

• Lead Strategy & IM Development:

• Lead IM execution, setting strategic priorities, evolving conflict into consensus, and driving flawless day-to-day execution. This individual is the central point of communication and coordination for IM Projects, Initiatives & Programs, internal and external, and is responsible for driving actions across the broader organization. This individual will coordinate with domestic and global partners to advance corporate objectives.

• Support and apply in-depth strategic insights and thought leadership on marketing industry, channel, and consumer trends

• Provide business updates, KPI dashboards and prepare strategic business presentations to both local and global leadership

• Tracks strategic initiatives. Monitors progress towards goals, achieving benchmarks, and ensures follow-through on the part of responsible team members. Provides as needed daily, weekly, monthly and quarterly reporting.

• Monitoring key market developments that can influence SEA business (competitor, macroeconomic, etc.)

• Extracting insights from open (media reports, market reports, government data, expert interviews) and internal sources (business performance and P&L reports, etc.)

• Serve as key point person for how HE is showing up in xLOB and Corp Marketing initiatives

• Review creative campaigns for insights-driven, consistency, product positioning and messaging and ability to achieve KPIs

• Executive Communications

• Drive all Executive Communications for the IM team by working with Top Management to develop best in class presentations and communication materials

• Mentor and guide junior Managers to ensure successful delivery of all Executive communication and continuous relationship building with Executives

• Preparing C-level reports communicating findings in a succinct and visual manner

• Manage Large Scale Strategic Projects from Concept to Launch

• Lead and facilitate cross-divisional projects on key strategic issues based on senior management request

• Create business cases, financial analyses, and ROI assessments based on understanding of SEAs capabilities, financial principles, and strategic insights

• Develop new frameworks/best practices to strategically utilize data to drive new market assessment, demand & forecasting projects

• Actively solves complicated issues by analyzing situations or data. Acts independently to determine methods and procedures on new or special assignments.

• Effectively leverage data to identify opportunity and determine success

• Establish and manage relationships with key internal and external stakeholders

Necessary Skills / Attributes:

• Undergraduate degree, with focus in Business Administration, Marketing, Finance (related to Business) a plus. Strong background in deep business insights is required, advanced degrees and/or MBA are a plus.

• 12+ experience as a strategic and problem solving thinker who can turn strategic objectives into practical (experience working in consulting, or internal strategy roles preferred)

• 4+ years' experience working in Business Analysis, Management Analysis or Data Analytics role

• Strong verbal and written communication skills and facility for establishing relationships cross-functionally and cross-divisionally

• Strong presentation skills demonstrating the ability for effective story telling

• Demonstrates extensive knowledge of, and/or success in operations roles within a professional services firm or corporate environment, helping companies to identify, clarify and resolve complex issues critical to their strategic and operating success

• Expert in Excel and experience with developing complex macros and automation in excel

• Strong brief-writing skills

• Experience with Business Intelligence tools like Tableau or Adobe Analytics (certification in Tableau a plus)

• Travel - Up to 25%

• This role requires being onsite in Samsung's Ridgefield Park, NJ office Monday through Thursday

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Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.