This is a Director, Business Analytics & Insights position with Weil-McLain, which is a division of The Marley-Wylain Company.
The purpose of the Director of Business Analytics and Insight is to support the company's key strategic goals of delivering growth, increasing customer loyalty, optimizing profitability, reducing costs, and maximizing the effectiveness and the efficiency of the business unit. The position is responsible for the company's most cutting-edge data management activities including: hands-on leadership of analytic activities; developing data-driven insight by applying analytical methods; supporting model development and providing strategic thinking across the business units; and the management of complex structured and unstructured data and advanced analytics.
PRINCIPAL DUTIES AND RESPONSIBILITIES
Provides the strategic leadership, collaborative coordination, creative problem solving and administrative authority necessary to manage and advance new and existing data opportunities.
Manages and mentors analytics team to ensure development of appropriate A&I skill set. Ensures proper resourcing for projects and initiatives
Identifies problems and directs the resourcing and activities of the analytics team to perform a wide range of analysis to address issues.
Defines and implements the business unit strategy for collecting, accessing and optimizing important data assets.
Responsible for the policies and practices that make data available internally and externally as an asset for daily use.
Leads in the reform and advancement of data through the acquisition, conversion, processing, quality management, governance and dissemination of data.
Develops methodology and models for WM/MEP to determine impact on sales for marketing and sales promotion activities, sales targeting initiatives and customer analysis.
Builds predictive and behavioral analyses and models that are used by Product, Marketing, and Sales teams to enhance targeting, increase revenue, optimize spending, and allocate resources more effectively.
Continuously identifies new opportunities to leverage analytics to improve our ongoing marketing and product operations, as well as develops new revenue drivers and cost savings.
Collaborates with the leadership team to use data and research insights to drive strategic road mapping and critical business decisions
Synthesizes information into actionable recommendations and present succinct, well-informed and vetted business cases to senior leadership.
Leads development, design, and education of analytical tools available to stakeholders for use in accessing data.
Supports pricing strategy and administration.
Develops strategies for accessing or generating data (internally or externally) required to analyze potential opportunities and/or market trends.
Other duties as assigned.
KNOWLEDGE, SKILLS & ABILITIES
Education & Experience
Bachelor's degree in business, economics, analytics or similar field
Experience with data mining, statistical analysis, predictive modeling, and data management
Department level management
Exposure to market research technology and automation
Social media intelligence and analytics desired
Experience with multi-channel marketing desired
Skills and Abilities
Strong analytical and problem-solving skills, to critically evaluate the information gathered from multiple sources, reconcile conflicts and deconstruct high-level information into details
Ability to create a compelling narrative and drive internal decision making by using qualitative and quantitative data
Understands technology (CRM, item data management, BI, lead management etc.) in support of Sales and Marketing
Strong Interpersonal skills to establish priorities and resolve conflicts among project stakeholders (such as customers, product management, and engineering)
Managerial and department level management
Cross functional collaboration
Weil-McLain, a division of The Marley-Wylain Company, is a leading North American designer and manufacturer of hydronic comfort heating systems for residential, commercial and institutional buildings since 1881. We have manufacturing facilities in Michigan City, Indiana and Eden, North Carolina, along with regional sales offices throughout the United States and an administrative office in Burr Ridge, Illinois. Building on a reputation of quality and innovation, we are committed to creating Simplified Solutions for our Complex World.
Weil-McLain is a division of The Marley-Wylain Company, an indirect subsidiary of SPX Corporation, and is an equal opportunity employer and makes employment decisions without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, genetic information, disability, protected veteran status, or any other reason prohibited by applicable law.
Thank you for your interest in our company.