Director, Brand Strategy

Job Description Summary

MUSC's Office of Communications & Marketing [OCM] seeks a Director of Brand Strategy to join its senior leadership team, reporting directly to the Chief Communications & Marketing Officer. The Director of Brand Strategy will play a crucial role in shaping and executing the overall brand strategy of the company. This senior leadership position requires a dynamic and strategic thinker with a deep understanding of branding, marketing, and consumer behavior. The Brand Director is responsible for driving brand growth, enhancing brand equity, and ensuring brand consistency across all touchpoints. This role requires a visionary leader who can inspire and lead cross-functional teams to deliver on the brand's promise and objectives. This role requires a dynamic leader with proven experience building brand loyalty and a deep understanding of working within an academic healthcare setting.

Entity

Medical University Hospital Authority (MUHA)

Worker Type

Employee

Worker Sub-Type

Regular

Cost Center

CC002257 SYS - Brand Marketing

Pay Rate Type

Salary

Pay Grade

Health-35

Scheduled Weekly Hours

40

Work Shift

Job Description

Duties and Responsibilities

Develop and execute a comprehensive brand strategy that aligns with the company's overall goals and objectives.

Define and refine the brand's unique value proposition, ensuring it resonates with the target audience and distinguishes the brand from competitors.

Monitor and manage brand equity, tracking brand health metrics and implementing strategies to enhance brand perception and loyalty.

Oversee the work of the Brand Manager, providing guidance, mentorship, and clear direction to achieve brand objectives.

Manage the vendors that support the enterprise brand campaign, brand research, brand identity and other supporting vendors.

Collaborate closely with other functional areas such as marketing, communications, service operations, digital web, engagement and outreach to ensure alignment with the brand strategy.

Conduct market research to stay updated on industry trends, consumer preferences, and competitive landscape, using insights to inform brand decisions.

Develop and manage the brand budget, allocating resources effectively to achieve brand goals.

Establish and track key performance indicators (KPIs) to measure the success of branding initiatives and make data-driven decisions.

Oversee the development and maintenance of the brand's visual and verbal identity, including logos, color schemes, messaging, and tone of voice.

Support integrated marketing/communication campaigns that effectively communicate the brand's message and drive brand awareness and engagement.

Develop and maintain a comprehensive Brand Center containing necessary assets available for the enterprise.

Additional Job Description

Minimum Requirements

Education

A minimum of a bachelor's degree in business administration, healthcare administration, marketing/communications, or a related field. Master's degree preferred.

Preferred Experience

9+ years' progressive experience in in brand management, with a track record of successfully developing and executing brand strategies. 4+ years' experience in a leadership capacity; prior experience working in an academic healthcare organization is preferred. Experience managing a rebrand for a large multi-site institution.

Knowledge, Skills, and Abilities

• Proven experience managing and working in a matrixed, cross-functional team environment, with a high degree of complexity and ambiguity

• Exceptional communication and interpersonal skills, with the ability to inspire and influence others.

• Analytical mindset with the ability to use data and market research to inform branding decisions.

• Creative thinker with a keen eye for design and branding aesthetics.

• Demonstrated ability to work in a fast-paced, dynamic environment and adapt to changing priorities.

• Proficiency in brand management software and marketing tools.

• A passion for brand-building and a deep understanding of consumer behavior.

• Exceptional project management skills and the ability to meet deadlines and deliver results

• Outstanding communication skills, including oral, written, and presentation

• Proven ability to think strategically, solve complex problems, manage multiple priorities, and deliver results

• Experience developing and communicating executive level reporting

• Demonstrated experience managing and developing an effective team

• Ability to work both independently and as part of a collaborative group

• Commitment to MUSC's mission and values

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

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