Director Brand Marketing

2U Lanham , MD 20703

Posted 3 weeks ago

What We're Looking For:

The Director of Brand Marketing, reporting to a VP of Brand Marketing, oversees program and university-level marketing strategy and is responsible for driving the marketing growth of a large portfolio of university partners. The role requires a strong understanding of the core metrics that drive the business and requires the ability to develop and execute marketing strategy that drives toward program-specific and university-wide goals. Directors are responsible for resource allocation within a given suite of programs in order to meet business goals. The most successful Directors are expert communicators, creative problem solvers, experienced digital marketing strategists and exemplary leaders who drive change across the brand marketing team as well as the larger marketing organization.

Responsibilities Include But Are Not Limited To:

  • Internal cross-functional marketing management / Drive new product/program development in partnership with General Managers, exploring new growth opportunities at existing universities. Discover and build upon program marketing opportunities based on collected data and analysis. Build strong partnership across an internal cross-functional marketing team and support the team's professional development. Seek opportunities to bring internal teams together in order to share knowledge and best practices. Work closely with demand generation management to optimize marketing strategy across assigned universities and ensure best practices are communicated down to managers and coordinators. Able to lead challenging conversations with senior-level internal stakeholders (up to C-level). Actively seek and welcome challenging assignments to improve overall team and business performance, proactively pulling appropriate teams together to enact change.

  • Develop and execute a data-influenced marketing strategy / Lead a team in identifying opportunities across programs and at a university-wide level, creating solutions to increase efficiency and effectiveness. Evaluate program performance within the portfolio of assigned programs and ensure that direct reports take appropriate actions. Serve as a critical thought partner with organic and paid marketing functions. Oversee new program launches, delegating as appropriate to Brand Marketing Managers and Coordinators. Monitor for and enact potential process improvements, given one's wide view of the entire launch cycle and program lifecycle. Responsible for quarterly and annual planning, in partnership with Brand Marketing VP.

  • Leadership & management / Directors are responsible for prioritization and delegation for their team, a critical role given the large area of responsibility and considerable demands on their time. Manage five or more Brand Marketing Managers and Coordinators, driving them to meet or exceed established goals. Work alongside managers as needed to oversee university partner relationships. Ensure that these managers recognize and assess opportunities, and have the resources necessary to create solutions. Proactively consider opportunities to delegate tasks as a way to build team strengths, scale the business and lighten demands on one's own time. Allocate coordinators' time to best meet the needs of assigned programs and universities.

  • External relationship management / Ensure strong partner relationship management across the team, leading by example. Able to lead challenging conversations with senior level external stakeholder (up to dean level). Must be able to present/communicate sophisticated marketing topics to university partners, including to those without significant marketing backgrounds. Work with General Managers to explore opportunities across a given university. Manage escalated issues along with VP.

Things That Should Be In Your Background:

  • 7-15 years overall marketing experience, including time as a Marketing Director, Marketing Manager, Account Manager or similar job function, either in an agency or corporate setting

  • Bachelor's degree required, MBA or similar preferred

  • Demonstrated experience in partner, client or account management

  • Demonstrated experience in driving strategy and leading teams

  • Ability to translate business objectives into actionable projects for self or direct reports

  • Strong background in project management

  • Must be highly organized and have great attention to detail

  • Experience with Salesforce, Google Analytics and Tableau is a plus

  • Expert verbal, written, and interpersonal communication skills and the ability to work on cross-functional teams

  • Ability to maintain a fun, casual, professional and productive team atmosphere

  • Ability to work with a diverse team in a fast-paced environment

  • Enthusiasm and the ability to adapt and thrive in an atmosphere of constant change

About 2U Inc. (NASDAQ: TWOU)

Eliminating the back row in higher education is not just a metaphorit's our mission. For more than a decade, 2U, Inc., a global leader in education technology, has been a trusted partner and brand steward of great universities. We build, deliver, and support more than 250 digital and in-person educational offerings, including graduate degrees, professional certificates, Trilogy-powered boot camps, and GetSmarter short courses. Together with our partners, 2U has positively transformed the lives of more than 150,000 students and lifelong learners. To learn more, visit 2U.com. #NoBackRow
2U Diversity and Inclusion Statement

At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.

Why It's Great to Work at 2U
2U offers a high-energy work environment that's both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with snacks and seltzer.

Benefits
2U offers a comprehensive benefits package:

  • Medical, dental, and vision coverage

  • Life insurance, disability and 401(k)

  • Unlimited snacks and drinks

  • Tuition reimbursement program

  • Generous paid leave policies including unlimited PTO for your vacation, personal, or sick days

  • Additional time off benefits include:

  • time off to volunteer for non-profit organizations

  • parental leave after 9 months of employment

  • holidays that include a winter break from Christmas through New Year and more!

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U's equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.

[LA-based positions]
2U will consider qualified job applicants with criminal histories in a manner consistent with applicable law, including Los Angeles' Fair Chance Ordinance.


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