The Director, Asset Management Client Insights is a senior role within the marketing department of Northern Trust Asset Management. The Director will partner across the business to deepen the collective understanding of clients and consumers. Under the direction of the Chief Marketing Officer for Asset Management, the Director will lead and execute analytic projects to generate actionable insights in to client needs and behavior. This information will be translated to define brand positioning, improve marketing communications and help steer new product development.
Utilize agile market research techniques to understand consumer needs. Integrate data from a wide range of primary and secondary sources, including surveys, industry commentaries and third-party research and databases
Prepare acquired data which will be both structured and unstructured in a way that it is suitable for analysis. Synthesize results to present the most impactful and relevant findings to business partners in an understandable way
Understand business objectives. Liaise with the business to design appropriate research and data collection methods. Develop objective-focused research plans
Investigate market activity, identify market trends, collect data on competitors and consolidate information in to relevant actionable reports
Coordinate with and manage junior resource
Required 10+ years of experience in marketing research, client insights or competitive intelligence
Must have exceptional research skills across both qualitative and quantitative methodologies and be able to translate insights in a way that is relevant to the business
Search engines, web analytics and business research tool savvy is necessary
Must have demonstrated experience both using and designing various data collection methods (polls, surveys etc)
The ability to synthesize large amounts of data is required
Must have excellent knowledge of statistical packages, databases and MS Office
Must be able to execute on multiple projects simultaneously and independently
Excellent communication skills are required; must be influential and collaborative
Knowledge of the Asset Management industry would be a strong plus
For more than a century, Northern Trust has worked hard building our legacy of outstanding service, expertise and integrity. From a Chicago-based bank founded in 1889, we now have more than 20 international locations and 18,100 employees globally. We serve the world's most-sophisticated clients from sovereign wealth funds and the wealthiest individuals and families, to the most-successful hedge funds and corporate brands.
We burnished our reputation as a global leader delivering innovative investment management, asset and fund administration, fiduciary and banking solutions enabled by sophisticated, leading technology. And through it all, we continually laid a solid, forward-looking foundation on which future generations can continue growing and achieving greater.
As of June 30, 2018, Northern Trust Corporation had:
$135 billion in banking assets
$8.1 trillion in assets under custody
$10.7 trillion in assets under custody/administration
$1.1 trillion in assets under management