Director, Artist Insights

Job Description:

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

• Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.

• Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.

• Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.

• Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sex or sexual orientation, race, ethnicity, religion or belief, disability, and any other protected characteristic or identity.

Consider a career at WMG and get the best of both worlds - an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Director, Artist Insights

A little bit about our team:

At Warner Recorded Music, our Transformation team serves as the driving force behind innovation, cultural enhancement, and unlocking growth opportunities across the entire business.

We are a passionate collective of analysts, strategists, creatives and innovators dedicated to catalysing operational and strategic innovation. With a relentless commitment to driving lasting, sustainable change, every initiative and project we undertake is focused on supercharging the expertise of our frontline labels and Marketing teams to help our artists connect to fans and grow their career.

Your role:

We're seeking a dynamic and entrepreneurial-minded researcher to join our global team as the Director of Artist Insights. In this new role, you'll spearhead research & analysis efforts with the aim of uncovering actionable insights and presenting them to our key stakeholders in a compelling manner. You will not only contribute to delivering bespoke, research-driven projects that articulate a clear vision for our artists' careers, but you will also play a pivotal role in shaping a cutting-edge consumer and artist insights practice that sets new industry standards.

Here you'll get to:

• Strategic Influence: Work closely with the Global Strategic Planning team to elevate our artist insights practice to new heights.

• Quant & Qual Research Mastery: Lead and deliver in-house quantitative and qualitative research studies, forging strong partnerships with our labels and affiliates to unveil key contextual insights driving artists' brand development and future campaign strategies.

• Center of Excellence: Contribute to the creation of a center of excellence in Artist Insights, identifying trends and unmet needs globally to stay ahead of the curve.

• Tech Innovation: Collaborate with our tech team to enhance existing tools and models, and pioneer the development of new ones, ensuring we stay at the forefront of analytical execution.

• Data Storytelling: Visualize extensive data sets, translating them into compelling trends and actionable insights, contextualising with comparable artist sets and market trends.

• Strategic Narrative: Develop compelling narratives by analyzing consumer attitudes, perceptions, and behaviors across music and various social platforms.

• Project Leadership: Shape, lead, and manage high-priority projects from end-to-end, ensuring the delivery of visually appealing and impactful reports.

• Stakeholder Engagement: Present key findings, insights and recommendations to senior stakeholders, fostering a deep understanding of consumer dynamics.

• Quality Assurance: Ensure the highest standards of data quality, reliability, and accuracy in all deliverables.

• Collaboration and Relationship Management: Build and maintain strong relationships with labels, research analysts, and stakeholders, anticipating needs and proactively identifying opportunities to add value through consumer research.

About you:

• Minimum 6-8 years in an analytics role with a focus on artists and consumer insights projects within the music industry. Agency experience is considered a valuable plus.

• Experienced in industry-standard research tools and methodologies such as Chartmetrics, YouGov Signals, Luminate, Meltwater, Brandwatch, and Google AdWords Keyword Planner.

• Strong analytical skills, including working with large datasets, data modelling, data preparation, and data visualisation. SQL expertise is preferable.

• High attention to detail and a commitment to data accuracy.

• Problem-Solving Aptitude: Ability to ask the right questions and identify the most effective research methods to address business challenges.

• Adaptability: Capable of working under pressure, effectively prioritising conflicting requirements, and maintaining an evidence-based approach.

• If you're ready to revolutionize, innovate, and lead change, join our global team and be a part of shaping the future of the music industry!

About us:

As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We're the home to WMX - the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways - and Alternative Distribution Alliance (ADA) - the ground-breaking global distribution company for independent artists and labels.

Together, we are Warner Music Group: Music With Vision & Voice.

Love this job and want to apply?

Click the "Apply" link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.

Salary Range

$110,000 to $140,000 Annually

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

Copyright 2023 Warner Music Inc.

Links to relevant documents:

2024 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf