Director, Advanced Analytics (General Merchandise) - WM Connect

Position Summary...

What you'll do...

At Walmart, we enable the connection between supplier brands and retail shoppers at an unprecedented scale. As primary stewards of our brand promise, "Save Money.

Live Better," we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a small, highly-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable - and we have Walmart's sales data to prove it.

Walmart Connect wins when suppliers invest in digital media to drive growth; Walmart and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to Walmart's overall growth strategy.

Walmart Connect is seeking a Director of Advanced Analytics & Media Insights in the Media Insights organization which oversees audience insights and measurement services for Walmart Connect clients. Reporting to the Group Director of Media Insights, you will lead a large, industry spanning team of advanced analytics professionals and bring the analytical rigor required to solve complex and ambiguous business challenges to drive advertiser growth and engagement. You will work cross-functionally with senior leadership from Product, Revenue Operations, Sales, Client Services, and Marketing teams to create insights to understand media performance, optimize return for advertisers, and generate incremental investment.

The individual needs to be analytical and solution-driven with the ability to partner with Sales and Client Service teams to effectively communicate complex media and measurement insights to clients / advertisers. You will lead a large team of talented people, leaders and associates through business growth, transformation, and career development.

Exceptional interpersonal skills and the ability to build strong relationships with partners in the organization are the key to success, along with a personal desire to mentor and modernize an Analytics team. You will be responsible for an entire product industry (i.e. Food or Consumables), guiding your team to leverage data-driven insights to enhance the effectiveness and efficiency of our advertising, ultimately maximizing ROI and achieving business objectives for Walmart Connect's largest clients.

Role Specific Responsibilities:

Category Oversight and Expertise: Demonstrate advertising and measurement leadership for a significant product industry (i.e. Food or Consumables). Drive the Media Insights delivery and service strategy for that industry.

Client Strategy: Collaborate closely with the Walmart Connect Sales and Marketing teams to develop, execute, and deliver strategic customer insights that influence media investment strategies and drive business growth opportunities for individual clients.

Measurement and Analytics Expertise: Spearhead the advancement, refinement, and execution of cutting-edge analytics and measurement analysis, encompassing predictive and experimental design approaches. Leverage these sophisticated techniques to extract nuanced insights and finely tune advertising strategies for maximum efficacy and impact.

Team Leadership and Development: Directly manage leaders (of leaders) ; mentor a team of measurement and insights professionals, fostering a culture of innovation, collaboration, and excellence within the team.

Collaboration with Product: Orchestrate productization of high-impact solutions in partnership with Product and Engineering to achieve scalability. Influence and support Product & Engineering to define and deliver a holistic measurement strategy to ensure Walmart Connect becomes an industry leader in this space.

Strategic Initiatives: Drive strategic initiatives by identifying opportunities, creating hypotheses, executing analyses, and translating data into meaningful insights and actionable recommendations to enhance advertising effectiveness.

Executive-Level Presentations: Develop and deliver executive-level presentations and perspectives, effectively communicating insights and recommendations to senior leadership and external stakeholders.

Measurement Vendors Expertise: Act as an expert voice in your category for the interpretation of third-party measurement vendors for our clients. You will help your team understand new vendors and methodologies and how to effectively implement them with your category.

Basic Qualifications:

• Bachelor's degree in Business, Finance, Accounting, Statistics, or related field and 5 years' experience in data analytics or related field OR 7 years' experience in data analytics or related field.

• 4 years' supervisory experience OR experience leading cross-functional teams.

• Experience working in an analytics leadership role within a digital advertising or marketing organization.

• Strong leadership and team management skills, with a track record of developing high-performing teams.

• Experience working directly with clients and managing a complex service function.

• Strong expertise in advertising measurement methodologies, including attribution modeling, cross-channel analytics, and campaign analysis.

• Proven track record of providing strategic insights and recommendations to drive business impact.

• Excellent communication and presentation skills, with the ability to convey complex concepts to executive audiences.

Preferred Qualifications:

• Master's degree in a quantitative field (e.g., statistics, economics, mathematics, business

administration, marketing).

• 15+ years' experience with media and marketing measurement, analytics, and reporting within an advertising agency/ consulting.

• Experience with online advertising, targeting and measurement systems and methodologies (ad servers, DSPs, DMPs, etc.).

• Expert in advertising technology, including 3rd party ad-serving and tag management solutions and programmatic ad buying platform.

• Able to develop unique and novel approach to advertising measurement using A/B and multivariate test design and advanced analytical statistical concepts.

• Experience in developing and presenting strategic, action-oriented recommendations from complex analytics efficiently and engagingly to an executive audience.

• History of success managing combination on-shore / off-shore teams.

• Experience with relationship building/management with internal stakeholders including Marketing, Product and Engineering.

Core Competencies

Integrated Marketing (Digital and Traditional) Analytics, Multi-channel attribution, Media mix optimization, predictive analytics, Adobe Analytics, Digital B2C tactics, Consulting, ROI management, Analytics and Data operations, Measurement frameworks, Data visualization, data wrangling, Tableau, Excel and PowerPoint to turn raw data into actionable insights.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage.

Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

Hoboken, New Jersey US-10279:The annual salary range for this position is $132,000.00-$264,000.00

San Bruno, California US-08848:The annual salary range for this position is $143,000.00-$286,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include:

• Stock

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Finance, Accounting, Statistics, or related field and 5 years' experience in data analytics or related field OR 7 years'

experience in data analytics or related field.

4 years' supervisory experience OR experience leading cross-functional teams

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Cluster analysis techniques, simulation, inferential statistics, neural networks, or data mining techniques

Masters: Business Administration, Masters:

Information Systems, Masters: Statistics

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America