Director, Acquisition Marketing (D2c)

Turner Broadcasting System, Inc. Burbank , CA 91506

Posted 2 months ago

Req ID: 168709

Our D2C Story

We won't chase the market, we will define it. We will bring audiences a product that doesn't exist today. We will do it because no other company can deliver our brands to consumers the way we can. We have the passion, the commitment and the support to be the best. Join our direct-to-consumer team and show us your best.

The Job

The Director, Acquisition Marketing will be responsible for building out and overseeing the subscriber acquisition function.

The Daily

  • Develop strategy and marketing campaigns focused on growing the subscriber base for the WarnerMedia streaming app

  • Oversee and manage campaigns from inception through delivery

  • Set goals and metrics against plans to measure success

  • Partner with the data intelligence team to develop dashboards to measure campaign success

  • Analyze data to make recommendations to improve existing campaigns and develop new strategies

  • Work with insights and research team to design research plans, interpret results and synthesize insights

  • Develop and deliver management reporting materials, reports and presentations

  • Manage creative agency relationships from asset development to delivery

  • Partner with finance to create and manage campaign budgets and marketing spend

  • Work closely with retention, engagement and partner marketing teams to ensure alignment of campaigns

  • Collaborate with product, development, design and content to articulate product positioning, features and benefits

  • Lead, coach and manage subordinate staff

The Essentials

  • Bachelor's degree and/or relevant experience; MBA a plus

  • 10 years' experience developing and driving the strategy of complex digitally focused acquisition marketing campaigns ideally for a direct to consumer product

  • Strong understanding of customer segmentation and how to address different needs of each consumer base

  • Ability to analyze, interpret data and use insights to inform marketing campaigns and make recommendations

  • Ability to effectively influence and communicate cross-functionally with all levels; exceptional verbal and written communication skills

  • Strong presentation skills are a must

  • Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management

  • Ability to both think strategically and execute tactically

The Ideal Candidate

  • Passionate about television, movies, entertainment, and technology

  • Possesses deep understanding of the video streaming industry as well as the digital advertising space and is a champion for the consumer

  • Capable of being a doer and longer-term strategic thinker

  • Thrives in a team that believes in working fast, being accountable, and learning from mistakes

  • Comfortable in a small, lean team that requires you to get in the trenches to drive work forward and have a high output

Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers and E-Verify users. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or prote


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VIEW JOBS 3/16/2019 12:00:00 AM 2019-06-14T00:00 Our D2C Story We won't chase the market, we will define it. We will bring audiences a product that doesn't exist today. We will do it because no other company can deliver our brands to consumers the way we can. We have the passion, the commitment and the support to be the best. Join our direct-to-consumer team and show us your best. The Job The Director, Acquisition Marketing will be responsible for building out and overseeing the subscriber acquisition function. The Daily * Develop strategy and marketing campaigns focused on growing the subscriber base for the WarnerMedia streaming app * Oversee and manage campaigns from inception through delivery * Set goals and metrics against plans to measure success * Partner with the data intelligence team to develop dashboards to measure campaign success * Analyze data to make recommendations to improve existing campaigns and develop new strategies * Work with insights and research team to design research plans, interpret results and synthesize insights * Develop and deliver management reporting materials, reports and presentations * Manage creative agency relationships from asset development to delivery * Partner with finance to create and manage campaign budgets and marketing spend * Work closely with retention, engagement and partner marketing teams to ensure alignment of campaigns * Collaborate with product, development, design and content to articulate product positioning, features and benefits * Lead, coach and manage subordinate staff The Essentials * Bachelor's degree and/or relevant experience; MBA a plus * 10 years' experience developing and driving the strategy of complex digitally focused acquisition marketing campaigns ideally for a direct to consumer product * Strong understanding of customer segmentation and how to address different needs of each consumer base * Ability to analyze, interpret data and use insights to inform marketing campaigns and make recommendations * Ability to effectively influence and communicate cross-functionally with all levels; exceptional verbal and written communication skills * Strong presentation skills are a must * Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management * Ability to both think strategically and execute tactically The Ideal Candidate * Passionate about television, movies, entertainment, and technology * Possesses deep understanding of the video streaming industry as well as the digital advertising space and is a champion for the consumer * Capable of being a doer and longer-term strategic thinker * Thrives in a team that believes in working fast, being accountable, and learning from mistakes * Comfortable in a small, lean team that requires you to get in the trenches to drive work forward and have a high output Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers and E-Verify users. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Time Warner, Inc. Burbank CA

Director, Acquisition Marketing (D2c)

Turner Broadcasting System, Inc.