Direct Response Copywriter
Reports to: Director of Content Marketing
Market Traders Institute Inc. (MTI) is an industry leader in trading technology and investor education for the past 25 years; based in Orlando, Florida. We help investors make better, faster, and smarter trading decisions by using our proprietary strategies and trading technology. MTI has been recognized as an INC. 5000 fastest growing companies in America and has received several awards for being a Best Place to Work in Central Florida.
Are you a master of short form direct response copy that persuades investors to take action right now? We are looking for an engaged and enthusiastic Direct Response Copywriter. A creative thinker with at least two years of experience developing intensely compelling material as a direct response copywriter.
You will be responsible for doing customer research, understanding direct response copywriting tactics, and coming up with first or third person stories that can speak to the consumer and portray the benefits of the product in a narrative form. You will also write short advertisement copies for the story with the goal of driving traffic and more importantly, sales.
The ideal candidate has an engaging way with words, a deep understanding of advertising and knack for communicating across mediums and to various audiences. Experience with financial information products and subscription marketing is a huge plus.
Please include the following in your submission:
Letter explaining why you would be great at this role
Direct response writing samples
We are seeking a direct response copywriter with a proven track record, who will:
Create content with a strong call to action for multiple mediums
Collaborate with marketing team and design team to create digital advertising for GoogleAds, Facebook, social media, newsletters, etc.
Develop live event registration forms, long-form webcart pages and other landing pages
Craft emails that drive prospects to webinar registration forms, video sales letters and order forms
Design product launch email campaigns and funnels
Split test advertising and other marketing campaigns for optimization
Track analytics of marketing efforts as it pertains to copy-driven resources
Additional duties as assigned
Three years of copywriting experience
Demonstrated experience with SEO and Content writing
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES
High-level of proficiency in Google service tools and MS Excel, PowerPoint, and Word
Strong verbal and written communication and organizational skills
Creative thinker, who enjoys finding solutions to complex business need
Self-Starter with adept ability to be a strong collaborator
Handle multiple projects at once while completing them on budget and schedule
Exceptional at writing effective sales and marketing copy
Extremely detail oriented
Excellent proofreading skills
Ability to handle multiple projects and deliver results in a timely manner
Ability to work with minimal supervision
Ability to work collaboratively with a team as well as independently
Understanding and mastery of AP Style
Knowledge of content customization, including personalization
Knowledge of the Forex, Stocks, or Options markets- preferred, but not required
Medical, dental, and vision benefits after 90 days
401(k) tiered match up to 4% of annual salary
3 weeks paid time off
3 paid volunteer days
7 Paid holidays
Overall team collaboration and support
Snacks and drinks provided throughout the day
Breakfast provided on Fridays
PHYSICAL ACTIVITY FOR THIS POSITION
Talk/hear Speaking-Communicate, Detect, Converse with, Discern, Convey, Express oneself, Exchange information.
Use hands/fingers to handle or feel Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
Qualified candidates will be asked to submit to a background screening.
Market Traders Institute, Inc.