Direct Emarketing Mgr III

Moneygram International Inc Dallas , TX 75201

Posted 2 weeks ago

Job Summary

The Direct eMarketing Manager III will oversee all aspects of direct marketing for an organisation from inception to the delivery of direct campaigns. The incumbent will manage and lead MoneyGram's email and SMS communications efforts and focuses on direct contact with potential customers. The incumbent will support MoneyGram's customer and Internal/External Business Partners communications across the globe. The incumbent will also devise direct eMarketing campaigns in line with the organisation's marketing strategy and notifications using Salesforce Marketing Cloud, including planning, targeting, segmentation, deployment, testing and reporting.

Primary Responsibilities

  • Assists in quality checks and deploying various campaigns, and report campaign KPI's and overall return on investment and ensuring that all direct eMarketing campaigns stay within the company's budget.

  • Oversee and setup one-time or automated email/SMS campaigns including targeting/segmentation, construction of email templates, landing pages, tracking links and promo codes.

  • Manage, plan, create, code, and test SMS campaigns for deployment within predetermined dates and times.

  • Conducts A/B tests for optimizing content and segmentation against key metrics including open and click rates.

  • Plans email/SMS campaigns and managing a monthly email/SMS calendar and cadence to document, schedule, and ensure timely execution.

  • Delivers timely reporting and insight that accurately measure email delivery and performance, and performs other duties as needed.


  • Bachelor's degree in marketing, communication, business, or other related field.


  • 5 years of relevant work experience in creating, scheduling, testing, and executing one-time and automated email campaigns.

  • Spanish or another language proficiency is a plus.

  • Experience in Financial industry is a plus.

Essential Skills

  • Experience with Salesforce Marketing Cloud and other email/SMS platforms (Marketo, Responsys etc.).

  • Working knowledge of HTML coding and basic SQL.

  • Knowledge of digital marketing channels, best practices, and technologies.

  • Familiarity with email/SMS best practices, industry trends, and CAN-SPAM laws.

  • Analytical and quantitative skills, ability to use data to develop and measure marketing campaigns.

  • Ability to prioritize workload and meet deadlines in a fast-paced environment.

  • Excellent Microsoft Office skills, including a strong working knowledge of Excel.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Mgr III Subcontract PM


Posted 4 days ago

VIEW JOBS 4/18/2019 12:00:00 AM 2019-07-17T00:00 This position can be located in Dallas, TX or Tucson, AZ. Raytheon Missile Systems is looking for a dynamic leader to fill a challenging supplier program manager position within supply chain. The Raytheon Internal Transfer Order (IOT) Supplier Program Manager (SPM) is a strong leader with demonstrated project management skills and strong business acumen. The selected SPM will lead a diverse group of supply chain professionals, including subcontract managers and supplier engineers, with the ability to lead by influence across many other functions. The successful candidate is a passionate professional who is able to lead by personal example, develop talent, and build strong relationships. This person should have significant supply chain and/or program management experience and have experience managing risks and opportunities, budgets, earned value, and direct reports. The SPM must work to enable efficiencies and be a change agent that is skilled in driving key financial metrics. Responsibilities include: * Lead a team of professionals, investing time in developing employees by actively coaching, teaching, and mentoring teammates to maximize overall team performance * Manage a diverse portfolio of over $150M in annual revenue through selected internal suppliers crossing multiple technology areas * Full accountability for overall supplier performance to a technical baseline with firm cost and aggressive schedule requirements * Drive cost and schedule efficiencies by pro-actively mitigating risks and capturing opportunities while advocating for necessary resources effectively * Work collaboratively across all other functions and across multiple business units within Raytheon while supporting numerous major programs * Develop and enhance relationships up to, and including, executive leadership teams * Utilize strong interpersonal and communication skills to influence key decision makers and drive collaboration with the program teams Required Qualifications: * Bachelor's Degree in STEM field, finance, management, contracting or similar * Minimum of 10 years of combined relevant experience * Relevant leadership experience * Active Secret Clearance Desired Qualifications: * Experience managing a portfolio with $100M+ in annual sales * Previous work assignments in multiple functions, such as engineering, finance, supply chain, and program management * Significant IPT leadership experience * Expertise in Raytheon's Integrated Product Development System (IPDS) and experience leading program gating process * Strong knowledge of the FAR and DFAR, and defense contracts and sub-contracts * Track record of leading successful negotiations * Experience as a CAM and/or Earned Value Management System (EVMS) certified * Master's Degree in Business Administration, finance, contract management or similar training * Raytheon or equivalent Six Sigma Specialist certification * Raytheon Program Manager certified or external equivalent * Raytheon Material Program Manager certified or external equivalent * Raytheon Subcontract Manager certified or external equivalent This position requires either a U.S. Person or a Non-U.S. Person who is eligible to obtain any required Export Authorization. 138504 Business Unit Profile Raytheon Missile Systems (RMS) is the world leader in the design, development and production of missile systems for critical requirement including air-to-air, strike, surface Navy air defense, land combat missiles, guided projectiles, exoatmospheric kill vehicles, missile defense and directed energy weapons. RMS is headquartered in Tucson, Arizona with over 11,000 employees operating at sites across the country and internationally. Relocation Eligible Yes Clearance Type Secret Expertise Supply Chain/Purchasing Type Of Job Full Time Work Location AZ - Tucson TX - Dallas Raytheon is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status. Raytheon Dallas TX

Direct Emarketing Mgr III

Moneygram International Inc