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Dir Product Management - Parts, AWP

Expired Job

Terex Corporation Redmond , WA 98052

Posted 3 months ago

Director Product Management- Parts, AWP

Terex Corporation is a $4.5 billion, publicly traded global manufacturer of lifting and material processing products and services. The company is passionate about producing equipment that improves the lives of people around the world. Terex operations are global, yet each office or factory is a close-knit community. Terex provides team members with a rewarding career and the opportunity to make an impact. The company values diversity and inclusion, safety, integrity, respect, servant leadership, courage and citizenship. It encourages continuous improvement and offers free courses available through Terex University. Women@Terex provides a supportive network for Terex women in their jobs and careers. Its an exciting time to be part of the expanding manufacturing sector. Terex is a place where you can work and grow. Come talk to us!

Genie Industries/Terex Aerial Work Platforms (AWP), a business segment of the Terex Corporation, is headquartered in Redmond, WA with branch offices worldwide; we manufacture material lifts, aerial work platforms, trailer-mounted booms and light towers, telehandlers, scissor lifts and self-propelled telescopic and articulating booms. We are a company with a strong safety first mentality, team based culture, respect for the individual and high integrity. This position is located in Redmond, WA.

Genie sets the standard by which other lifts are judged. Simply put, we build a better lift. Our innovative designs and reliable products have made Genie a world leader in the production of material lifts, portable aerial work platforms, scissor lifts, and self-propelled telescopic and articulated booms. The right time is now to come join us as we grow and expand to meet our customers' needs.

This position directs and oversees all product management activities for Terex AWP (Genie) globally, supporting new and existing products, and providing excellent support to our customers.

Essential Duties and Responsibilities

Understand markets, customers, and economics to fully develop quality and profitable product lines through the NPPD process.

Manage the complete breadth of parts product lines understanding inter- and intra-market relationships.

Be able to support the products globally and present on them as needed

Fully support the AWP parts department regarding products, product performance, markets, pricing, revenue, profit and competition.

Have excellent information processing and communications skills (written, verbal, and presentation)

Fully understand and embrace the short and long term vision of Terex AWP.

Fully understand AWP's multi-functional business and work as a team member with all functional areas of the company.

Additional Responsibilities:

Drives the execution of strategic product plans through extensive knowledge and research of customer needs, market trends, customer/market segmentation, distribution channel characteristics, target market size, external environmental and economic trends, and financial analysis.


Manages activities that benefit the entire PM team (e.g. Standardized processes)

Creates, manages and executes new product introduction strategies.

Develops and executes pricing strategies, fully understanding Genie product value versus the competition.

Supports Genie capacity planning and capital investment planning.

Works effectively with the training to provide support in developing new and effective product training.

Develops long term product strategies.

Identifies and implements new product offerings.

Leads development of the marketing plans to support the business plan and strategy.

Provides vision for the overall marketing campaign to support the business plan and strategy.

Coaches, influences and educates others as to the business aspects of their product and market responsibilities.

Assists with developing marketing campaigns and parts sales programs that improve brand image and drive volume, as well as working with product support to ensure customers receive full value from their Genie products.

Communicates with customers on product specific issues and new opportunities.

Drives product specific market research to support product development team, including frequent customer visits/meetings to better understand our business.

Maintains current knowledge of the competitive products and projects future strategies by competitors.

Makes recommendations for innovative solutions to improve our short-term and long-term competitive position, including cost downs and improved market share.

Identifies opportunities for differentiation of our products and industry leadership.

Manages NPPD programs from start to finish for new products, following the Product Road Map strategy and the Gate Review process.

Performs other duties as assigned that support the overall objective of the position and the Enterprise.

Suggests pricing strategies, analyze new business ventures, and assist key customers with marketing information and strategies.


Knowledge and Skills

Basic Qualifications

  • Bachelors degree in Engineering, Business or Marketing is required

  • 8-10 years of product and marketing management experience; additional experience can substitute for formal education

Preferred Qualifications

  • MBA preferred

  • Aftermarket business experience

  • Knowledge of business financials, business principles, and business processes

  • Strong focus on customer responsiveness

  • Advanced knowledge of the principles and practices involved in new business development, product marketing, and sales

  • Excellent interpersonal and communication skills to build relationships, prepare and deliver formal presentations

  • Understanding of the manufacturing, engineering, supply chain, financial, and product support process

  • Well-developed problem solving skills

  • Strong time management skills

  • Leadership under ambiguity

This position requires travel worldwide (25-50%)

Contact Information:

All interested candidates should apply on-line at

Terex team members can apply via our intranet, but if you encounter a problem contact your local Human Resources representative.

It is the policy of the company to attract and retain the best qualified employees. We are committed to providing employment opportunities to the most qualified internal or external candidate based on work-related factors and without regard to non work-related factors including race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, or veteran status as a special disabled veteran, Vietnam Era Veteran, or other qualifying veteran.

The Company offers competitive salaries, advancement opportunities, and a full range of benefits, including paid vacation, 401(k), medical, dental, and vision.

An Equal Opportunity Employer/Affirmative Action Employer M/F/D/V.


An Equal Opportunity Employer/Affirmative Action Employer M/F/D/V
It is the policy of Terex to attract and retain the best qualified employees. We are committed to providing employment opportunities to the most qualified internal and external candidates based on work-related factors and to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law. In addition, Terex will provide reasonable accommodations for qualified individuals with disabilities. Terex will provide reasonable accommodations when requested to enable completion of the on-line employment inquiry form, or, if desired, an alternative method of inquiry. If you need reasonable accommodation, please email for assistance.

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Dir Product Management - Parts, AWP

Expired Job

Terex Corporation