Dir, Paid Social

Centro New York , NY 10007

Posted 3 weeks ago

We're here to ensure the advertising industry and the people in it are healthy and engaging positively and effectively with those around them. We're here, ultimately, to improve the lives of people working in the media industry. And we take our responsibility seriously.


The Paid Social Director will be responsible for the operations of the regional Paid Social Teams. This role will help with the general management, training, and personal growth within the team. They will partner with the leadership team to determine the appropriate staffing plans and account support across the regional teams. Cross functionally, this role will work closely with regional VPs in order to gain insight into the market's needs and the team's performance. The goal of the Director will be to grow revenue through improved performance, process and integration.


Centro's Paid Social Team is a specialized group of Paid Social marketing experts, executing campaigns across Facebook, Twitter, Instagram, LinkedIn, Snapchat and Pinterest to meet client's goals & objectives. We provide full service execution of paid social campaigns including, competitor research, audience & targeting recommendations, account management, optimization and reporting.


  • Demonstrate knowledge of the paid social media landscape with a strong POV on how to most effectively drive optimal performance and achieve business results for clients

  • Maintain a strong understanding of the latest Centro products and solutions, and work alongside the VP of Paid Social and other cross-functional leadership teams to ensure the paid social offering is growing and improving, inclusive of strategy and structure

  • Provide strong regional leadership through consistent collaboration with sales, cohesive team communication and reinforcement of company policies and the departmental goals and vision as set forth by executive leadership

  • Oversee the specified regional paid social teams, assisting in the development and growth of each team member

  • With an eye on profitability, oversee and maintain the proper allocation and alignment of regional talent

  • Oversee and actively participate in the pitching and onboarding of new business in partnership with regional leadership and the VP of Paid Social

  • Own and maintain key client relationships across the regions, with a focus on growing and retaining revenue

  • Partner closely with the Client services team to ensure high levels of client satisfaction are delivered

  • In collaboration with the VP of Paid Social and regional Client and Media Services Leadership participate in quarterly regional service reviews to identify and mitigate any risks of account attrition and revenue loss

  • Partner with the VP of Paid Social and other regional Managers to create, enforce and maintain consistent workflow processes and best practices within the team and with internal technologies

  • In collaboration with national leadership and other regional leads help to identify the need for and facilitate the development of consistent and ongoing social-specific training for the Social team, Sales team, and Client and Media Services teams

  • Proactively partner with teams inside the organization to provide performance solutions and analysis, supported by data and research.This could include: attribution, ABG, SI.

  • Develop white papers, proactively identify case studies, and assist in the development of marketing collateral/POV's as needed.

  • Work with external vendor partners to optimize relationships and outputs in order to drive efficiency and enhance the company's paid social service offering


  • 8+ years of experience in digital media planning and buying, with a proven focus on Paid Social

  • 3+ years of direct leadership and management for teams servicing $15MM or more in client revenue

  • Management of remote employees and teams is a plus

  • Visionary leader with the ability to "think outside the box"

  • A proven track record of account growth, retention and client satisfaction

  • Experience with onboarding and managing large-scale new client assignments

  • Expertise in advanced social media planning and buying with a firm understanding of current best practices relative to each social partner (Facebook, Instagram, LinkedIn, Twitter, Pinterest, and Snapchat)

  • Deep knowledge of pixels, reporting and measurement tools relative to each platform is a plus

  • Experience working with various other digital platforms and tech stacks including DMPs, DSPs, attribution solutions, YouTube, Paid Search, Amazon

  • Comfortable providing feedback to improve media plans, capabilities and offerings

  • Strong analytical skills

  • Ability to analyze internal processes and implement change to improve scale and performance

  • Excellent communication and presentation skills with the ability to articulate strategy and recommendations in a clear, professional manner

  • Strong issue resolution and problem solving capabilities

  • Passionate about Customer Success from every perspective

  • Ability to handle multiple tasks in a fast-paced environment, under tight deadlines

  • Bachelor's Degree or higher from an accredited university

  • Proficient in Excel, Power Point

  • Adaptable/flexible

  • A fun, positive attitude that embodies the Centro Manifesto

Centro is an Equal Opportunity Employer. We respect and support an inclusive workplace diverse in thought, perspective and culture. We celebrate all team members regardless of gender/identity, sexual orientation, race or cultural background, religion, physical disability and age. We are better together.

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Dir, Paid Social