Digital UX Strategist

Crown Equipment Corporation New Bremen , OH 45869

Posted 2 weeks ago

Company Description:

Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world's largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.

Primary Responsibilities

  • Responsible for the Voice of the Customer ensuring the optimal customer experience across all devices while supporting the Company's business objectives and priorities. Includes coordinating internal and external customer interviews, synthesizing users' challenges and pain points and making recommendations to the team.

  • Consult with development, infrastructure, operational, regional and project teams to address user experience issues and develop recommended solutions for web and mobile applications.

  • Develop user journeys that include a thought-out information architecture and functional design process.

  • Develop and conduct a strategy for internal and external usability testing and report out findings, including providing research direction to the team to inform and validate user experience design, architecture and content choices.

  • Understand and articulate emerging technologies that support the company's business objectives to inspire compelling user experiences.

  • Conduct discovery research, evaluate analytics, analyze competitor digital experiences, perform content audits and evaluate messaging needs to inform the digital strategy.

  • Collaborate with the Digital Experience Team to inform the digital strategy, make design and user experience recommendations, establish requirement documents, and assist in the execution, testing and launch.


  • Bachelor degree in Marketing, Design, UX, Psychology or related field, along with three to five years of related experience is required.

  • Mobile, tablet and responsive web design experience strongly preferred.

  • Understanding of how content, design, and user interface work together to create an optimal user experience.

  • Fluent in development optimization techniques to deliver the best user experiences in the most technically efficient manner.

  • Knowledge of user experience processes, usability testing and best practices.

  • Familiarity with prototyping and mapping tools such as Adobe Axure, Sketch, Visio or similar software.

Compensation and Benefits:

Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EO/AA Employer Minorities/Females/Protected Veterans/Disabled


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Digital UX Strategist

Crown Equipment Corporation