Digital Technical Lead

Glaxosmithkline Research Triangle Park , NC 27709

Posted 3 weeks ago

Site Name: USA - North Carolina - Research Triangle Park

Posted Date: Apr 1 2020

The level of digital disruption in healthcare and pharmaceuticals is evolving rapidly. Technologies are converging to drive new digital customer experiences powered by data and analytics driven insights. Given how critical digital is to the future of our pharmaceuticals business, at GSK we have created a new role of Digital Technical Lead within Digital, Data & Analytics (DDA) US Pharma Technology (USP Tech) organization, that will focus on enabling our digital capabilities/products by use of relevant technology stacks with key focus on driving key business outcomes. This role is for technologist who will collaborate with technical and business teams on multitude of digital products & technology stacks to deliver flawless customer experience.

The role will be primarily focused on the US Pharma business, a $13 billion biopharma enterprise comprised of over 3,500 employees that generates over 40% of GSK's global revenue. This is an exciting opportunity to get involved in a critical growth area and deliver meaningful strategic impact.

You will bring to bear your hands-on knowledge of marketing technologies and digital capabilities to deliver best customer experience to our target audiences. You will play a pivotal role in delivering relevant marketing technologies/platforms and partnering with local & global stakeholders to enable key digital tactics & capabilities. You will be responsible for working seamlessly across business and technology organizations (locally & globally), providing sound technical analysis, development and change enablement within an Agile framework.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

  • Drive modern technical solutions utilizing our current technology stack such as Adobe Marketing Cloud, Tealium, Gigya, etc

  • Collaborate with business and technology teams to plan, deliver & embed digital experiences for our target customers

  • Drive towards effective utilization of the latest technologies, partnering with business stakeholders across teams, as well as experts in other areas including data & analytics

  • Work collaboratively across the teams with all roles to recommend/deliver solutions, resolve delivery challenges and resolve technical issues

  • Stay apprised of new and emerging technologies and offer creative solutions

  • Lead, develop, embed and manage digital tactics/capabilities & enable identification of gaps, risks and mitigation approaches

  • Enable technology solution for short, medium and long term benefit. Leverage target architectures for the business process areas that translate and implement Product strategies as aligned to digital goals/objectives. You will enable but not limited to:

  • Identification of business needs,

  • Business process to system mapping,

  • Technical requirement gathering/analysis/documentation

  • Technical solution/Information/data flow design,

  • Scoping, planning, developing and embedding of digital technical tasks/activities

This role is to support day to day activities related to commercial digital tactics aligned to US Pharma business processes. You are a truly hybrid individual who lives in constantly evolving Digital and Tech space. Technology has to be strong strength along with strong business partnering skills. You have following skills/expertise:

  • Has hands on experience with Adobe Target, Adobe Analytics, Audience Manager and other Adobe Marketing Cloud technologies

  • Has good understanding of how Tealium (TiQ, AudienceStream, EventStream) works and ability to leverage them fluently with Adobe Marketing Cloud technologies

  • Has good understanding of how AEM web development works and capabilities it provides in conjunction with rest of Adobe platform from CMS perspective

  • Understand digital landscape and good understanding of tech capabilities. Has enabled personalization across campaigns ( websites, CRM campaigns)

  • Passionate about new marketing technologies and desires constant improvement. Not scared to roll up his/her sleeves to dabble into technology Should be able to demonstrate art of possible as well as leverage the tools to configure digital tactics

  • Work with the assigned agile team(s) to collaborate on user story definition, and what "done" looks like, using a variety of agile tools and processes

  • Has good understanding of digital marketing strategies, including paid advertising, email marketing, display advertising campaigns, SEO/SEM

  • Can lead and develop technical documentation including, but not limited to user stories, data-flow diagrams, solution designs, entity-relationship diagrams, test cases, and so forth

  • Truly hybrid individual made up of Tech and digital marketing skills/expertise who has passion for learning new technologies

  • Has worked in pharmaceutical industry and has good understanding of digital landscape & processes within commercial organization in the vertical

Why GSK?

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

  • Agile and distributed decision-making - using evidence and applying judgement to balance pace, rigour and risk

  • Managing individual and team performance.

  • Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.

  • Implementing change initiatives and leading change.

  • Sustaining energy and well-being, building resilience in teams.

  • Continuously looking for opportunities to learn, build skills and share learning both internally and externally.

  • Developing people and building a talent pipeline.

  • Translating strategy into action - a compelling narrative, motivating others, setting objectives and delegation.

  • Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally.

  • Budgeting and forecasting, commercial and financial acumen.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit GSK's Transparency Reporting For the Record site.


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Digital Technical Lead

Glaxosmithkline