Digital Supporter Engagement Manager

Oxfam America Boston , MA 02298

Posted 3 months ago

DATE:November 2019

TITLE:Digital Supporter Engagement Manager

REPORTS TO: Director, Digital Engagement (interim)

DIRECT REPORTS:Digital Specialists (2)

DEPARTMENT:Public Engagement

LOCATION: Boston, MA

PURPOSE OF THE POSITION: Develops and implements strategy to acquire and cultivate digital audiences to convert and retain donors. Builds supporter journeys, oversees digital advertising budget, and manages operations for email fundraising appeals. Aligns digital fundraising goals and initiatives with overall supporter engagement strategy and organizational priorities. Provides line-management and oversight of two Digital Specialists.

PRIMARY RESPONSIBILITIES:

  • Develop supporter journeys for new leads and existing supporters Collaborate with Direct Marketing, Web, Digital Engagement, and Brand & Engagement teams to deliver optimal digital experience for supporters and ensure continuity of messaging

  • Set and meet program goals through digital advertising platforms and inbound marketing tactics, including managing budget for investments, overseeing relationships with vendors, commissioning advertising content, establishing testing strategy, and ensuring program is optimized to meet annual targets

  • Acquire and convert new audiences to donors. Collaborate with cross-divisional supporter engagement staff to develop supporter journeys, retention strategies and their associated investments

  • Manage staff focused on delivering paid media and list buy program supporter journeys, and Oxfam's gift-giving e-commerce program; supervise and guide the team in creating and achieving performance goals through coaching, goal setting, and staff development; ensure regular dialogue regarding performance in line with OUS guidelines and feminist principles.

  • Project manage digital appeal planning and production, including email and advertising, in collaboration with fundraising directors and consulting agency. Lead internal, cross-divisional team to meet objectives for end of year fundraising campaign and response to humanitarian emergencies

  • Collaborate with Data Analysts to understand digital audience performance and market trends and make recommendations for shifts in program investments and approach

  • Develop digital appeal content using knowledge of Oxfam's work around the world and public communications. Ensure all appeals are compelling, on brand, accurate, and on schedule.

EXPECTATIONS FOR THE POSITION:

  • Will stay abreast of professional standards, trends and issues affecting this set of responsibilities, demonstrating continuous learning of the field.

  • Will work effectively and collaboratively in support of building a team-based culture of work, will perform all duties appropriately for a multi-cultural environment, treating all persons with dignity and respect, and will be familiar with and committed to Oxfam America mission and goals.

  • Will have an understanding of gender justice and diversity within key areas of responsibility and a commitment to promoting gender justice and diversity in our workplace and programs.

  • Within key areas of responsibility, will have a commitment to providing a safe environment for staff, partners, and beneficiaries, and a commitment to promoting safeguarding in our workplace, programs, and the communities we serve.

REQUIRED QUALIFICATIONS:

EDUCATION:

  • BA/BS in related discipline or equivalent combination of education, training, and experience.

EXPERIENCE AND CORE COMPETENCIES:

  • 5 or more years of related experience in digital strategy and practices, including two years in digital fundraising.

  • 1-3 years of supervisory experience and demonstrated ability to develop and lead a team.

  • Working knowledge of inbound marketing and analytics tools.

  • Proficiency with a digital CRM and email marketing platform.

  • Proficiency in advertising platforms such as Facebook and Google AdWords.

  • Outstanding project management, negotiation, and organizational skills. Ability to plan and execute a program with multiple stakeholders.

  • Strong writing and editing skills.

  • High degree of initiative and commitment to goal attainment and quality standards.

  • Good judgment and interpersonal, listening and motivational skills. High degree of diplomacy.

  • Proven ability to work as a team member within a cohesive team environment.

PREFERRED QUALIFICATIONS:

  • Experience and/or certification with HubSpot and Google Analytics.

EXEMPT/ NON-UNION/ MANAGER I


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