Digital Strategy Specialist

Horseshoe Bay Resort Fairfax , VA 22038

Posted 5 days ago


Position: Digital Strategy Specialist


This role is remote eligible anywhere in the country for highly qualified candidates.

Manages and executes projects and tasks primarily for a number of hotels in Crescent portfolio. Collaborating with contributors and stakeholders from each hotel, revenue strategy, and Crescent senior leadership so that strategic digital strategy plans may be implemented on behalf of the market to gain greater market share through defined channels.

REPORTS TO: Corporate Director of Digital Strategy

1.Participate in weekly revenue conference calls as requested with assigned hotels prepared to discuss and review digital strategy items and initiatives. Update hotel team & digital strategy team with recap from call as necessary.
2.Coordinate and manage monthly calls with each hotel, applicable vendors and brand services for website, marketing and digital strategy review. Prepare presentation and questions for discussion related to site performance and Crescent digital KPI's.
3.Participate in weekly digital strategy departmental call. Discuss status and updates for assigned hotels, corporate initiatives, brand updates, etc.
4.Become a "brand expert" in assigned brand(s) for all digital strategy related tasks, best practices and initiatives. Update digital strategy, hotel and revenue teams with updates and changes.
5.Conduct regular audits of hotels' website content and images to ensure accuracy, consistency and timeliness. Execute content updates, etc. as necessary through provided content management system.
6.Coordinate photoshoots and implementation of new images for hotels following a photo shoot. Audit brand sites, vanity sites, OTAs, Social pages, review sites, etc. for old images and request removal and replacement with updated images as needed.
7.Transition new properties by performing audits of website and social media, completing eCommerce checklist, and introduction of Crescent digital services. Follow up with properties and brand to review and implement recommendations.
8.Perform due diligence for business development as requested including website & social media audits.
9.Participate and assist in management, content and distribution of press releases.
10. Assist revenue strategy and distribution teams with strategies and tactics to increase contribution of reservations from primary e-channels, brand website, and hotel websites within the assigned city market.
11. Working with Crescent corporate and brand tools, assist properties with the development and execution of targeted email campaigns following corporate and brand best practices. Ensure proper list management for SPAM law compliance. Communicate campaign performance to stake holders following deployment.
12. Proactively make recommendations while following established brand standards to improve web presence, marketing performance, and revenue generation.
13. Research and stay current on emerging technology, providers, and trends that could have a positive impact on hotel online presence, revenue derived from online efforts, and the overall performance of hotel online marketing initiatives.
14. Monitor hotel management responses to consumer review sites. Assist in training and drafting management responses where necessary. Assist in content management for travel sites, i.e. Trip Advisor, Yelp, etc. Improve property rankings through site management and providing the hotel with resources to increase visibility and positive reviews
15. Assist hotels with social media such as Facebook, Instagram, Twitter, Pinterest, Google +, etc. Provide training and guidance in content creation and management of posts.


  • At least two years of experience in a measurable role dealing with marketing or digital strategy

  • Must be able to communicate (speak, read, write) in the English language.

  • Professional Communication Skills - verbal and written

  • Excellent Computer Skills and working knowledge of Microsoft Office

  • Excellent proofreading skills

  • Ability to multi-task and self-motivate

  • Ability to work as part of a team

  • Knowledge of social media sites - Facebook, Twitter, Instagram, Snapchat

  • Working knowledge of website analytical tools to include Google Analytics

  • Get it done attitude with willingness to work additional hours if unexpected projects or tight deadlines require it.

  • Adaptable in a constantly changing environment, organized and able to handle pressure well.


  • Knowledge and understanding of open source and proprietary web site platforms such as WordPress or Weebly and web languages (HTML, CSS)

  • Advanced computer skills, including Office and Adobe Creative Suite (Photoshop, Illustrator, etc.)

  • Knowledge of Cision / PRWeb Platform

  • Experience in press release creation, distribution and optimization

  • Knowledge and understanding of SEM and SEO

  • Knowledge and understanding of PPC campaign creation, Google AdWords, etc.

  • Ability to multi-task, conduct research and generate online strategies.


This description excludes non-essential and marginal functions of the position that are incidental to the performance of the fundamental job duties. Furthermore, the specific examples in each section are not intended to be all-inclusive. Rather, they represent the typical elements and criteria considered necessary to perform the job successfully. Other job-related duties may be assigned by the associate's supervisor.

Furthermore, this description is subject to change, in the sole discretion of the Company, and in no way creates an employment contract, implied or otherwise; each associate remains, at all times, an "at will" associate.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Social And Digital Media Specialist

ICF International, Inc

Posted 1 week ago

VIEW JOBS 10/7/2019 12:00:00 AM 2020-01-05T00:00 Working at ICF Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth. If you're seeking to make a difference in the world, visit to find your next career. ICF—together for tomorrow. Social and Digital Media Specialist Fairfax, VA Headquarters Job Description Do you thrive on creativity? Are you a wiz at translating complex content into digestible, social-friendly bites? Love taking social trends and applying them to work that truly matters? Join us and put your skills to work as our Social and Digital Media Specialist. We're looking for a talented social media star (and metrics geek!) to join our corporate marketing team. In this role, you'll partner with our incredible teammates and clients to raise awareness of our world-changing work: from addressing critical public health issues, to shaping the future of energy, to supporting major consumer-facing brands. We want you to level up our social media and digital marketing program by engaging existing clients, prospective clients, industry thought leaders and employees in sharing our stories. While your primary focus will be creating compelling, dynamic content for our social media channels, you'll also monitor and decipher metrics to build a path forward for our broader digital marketing program. You'll build relationships with our internal and external stakeholders to support lead generation, increase brand awareness and engagement, and foster meaningful impact across our channels. Key Responsibilities: * Manage our proactive social media editorial calendar: Uncover stories about our work, people and expertise to drive conversations across channels. * Develop social media and digital marketing campaigns for our core markets: Beyond ongoing social media editorial efforts, you'll explore ways we can creatively promote our capabilities and our brand through digital channels. * Support our growing employee brand ambassador program: Help empower our employees to be the best brand champions for ICF through training as well as a formal brand ambassador platform. * Monitor social media trends and news: Find opportunities for us to join existing conversations in an authentic, engaging way. * Track and report on metrics: Set and execute on a set of key performance metrics and use that data to inform content decisions across digital channels. * Optimize our channel strategy: Research and implement tactics to best understand and reach our audience with the information they need. Identify ways we can leverage our channels in new and different ways to cut through the digital noise. * Teach us something new! We want you to help us capitalize on the latest trends and insights out there. * Enhance our training resources and capabilities: Demonstrate to others how to engage on social media and the web effectively and professionally through resources and training. Required skills and experience: * Bachelor's degree in communications, marketing, public relations or related field. * 3-5 years' experience in a corporate communications or agency role. * Exceptional written and oral communication skills, and attention to detail. * Ability to work independently and collaboratively. * Deep understanding of social media trends and capabilities. * Strong knowledge of grammar and AP style * Strong organizational and interpersonal skills * Ability to think creatively and write for different audiences * Ability to effectively prioritize and manage multiple tasks to meet deadlines * Strong motivation and curiosity to learn and understand new concepts and markets. Preferred skills and experience: * Experience working with platforms like Sprinklr (social media content management), Sitecore (web content management), and Marketo (email automation). * Experience working with complex and technical industries ICF offers an excellent benefits package, an award winning talent development program, and fosters a highly skilled, energized and empowered workforce. ICF is an equal opportunity employer that values diversity at all levels. (EOE – Minorities/Females/ Protected Veterans Status/Disability Status/Sexual Orientation/Gender Identity) Reasonable Accommodations are available for disabled veterans and applicants with disabilities in all phases of the application and employment process. To request an accommodation please email and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination: EEO is the law and Pay Transparency Statement. About ICF ICF (NASDAQ:ICFI) is a global consulting services company with over 5,000 specialized experts, but we are not your typical consultants. At ICF, business analysts and policy specialists work together with digital strategists, data scientists and creatives. We combine unmatched industry expertise with cutting-edge engagement capabilities to help organizations solve their most complex challenges. Since 1969, public and private sector clients have worked with ICF to navigate change and shape the future. Learn more at Fairfax, VA (VA01) ICF International, Inc Fairfax VA

Digital Strategy Specialist

Horseshoe Bay Resort