Digital Strategy Manager

Digital Strategy Manager

Application Deadline: 31 August 2024

Department: Sales / Marketing

Employment Type: Full Time

Location: US

• Indiana

• Avon

Reporting To: Lisa O'Leary

Description

The Digital Strategy Manager, reporting to the VP of Marketing, is responsible for defining and overseeing the execution of the company's marketing-influenced digital media advertising and website roadmap. This exciting role will lead a team of digital marketers and define the company's long-term digital customer experience journey, using paid and traditional marketing technologies to support revenue growth, product commercialization, lead generation, and brand-building activities. This role serves as the subject matter expert providing routine guidance to internal teams on how to maximize media campaign results and drive efficiency in paid media spend.

Key Responsibilities

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Hands-on, day-to-day ownership and management of Franklin Water Treatment's full-service, e-commerce strategy

• Define long- and short-term strategies to support marketing-influenced lead generation and revenue growth across all digital and traditional advertising platforms

• Oversee the execution of Franklin Water Treatment's digital customer experience roadmap

• Work closely with IT/DCX Teams to ensure website optimization for SEO/SEM and best practices on the utilization of Google AdWords and PPC

• Lead digital marketing continuous improvement efforts and track performance to optimize Return on Advertising Spend (ROAS)

• Lead website development and execution to ensure the optimal digital customer experience and drive organic website traffic

• Act as champion to drive marketing engagement and sales opportunities on CRM platforms for Direct to Consumer Sales Channel (via Service Titan) and Indirect to Consumer and Commercial/Industrial Sales Channels (via Creatio)

• Media forecasting and aligning media plans against business KPI's (leads, traffic, sales, etc.)

• Manage vendors and/or agency partnerships for traditional channels including: television, print, radio

• Manage budgets and performance to monthly, quarterly, and annual growth targets

• Manage staff to effectively execute media placement and web site development

• Perform other related duties as required or assigned

SUPERVISORY RESPONSIBILITIES

• Supervises supervisory and non-supervisory employee(s)

• Interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance, rewarding, and disciplining employees; addressing complaints and resolving problems

• Working with Human Resources on employee issues

• Maintains a climate that attracts, retains, and motivates top quality personnel

Skills Knowledge and Expertise

Skills and Abilities

• Strategic Planning

• Passionately develops and drives a shared understanding of a long-term vision for a digital process or technology, and defines short- and long-term actions to achieve the vision

• Communication

• Delivers accurate, clear, and concise messages orally and/or in writing

• Problem Solving

• Uses a logical, systematic search for the source of a problem, determining the most likely cause by eliminating potential causes of a problem

• Decision Making

• Identifies and understands issues, problems, and opportunities; compares alternatives and makes timely decisions

• Cost/Benefit Analysis

• Quantifies business benefit of a digital solution in financial terms and compares with the total cost of the solution

• Meeting Facilitation

• Plans and facilitates meetings of department, internal partners, or vendors to share information and/or make collaborative decisions

• Presentation Skills

• Prepares and delivers effective presentations to communicate a message to a group of employees, peers, internal partners, or leadership

Education and Experience

• Bachelor's degree in marketing, communications, or a related degree and/or equivalent work experience (required)

• Experience and understanding of various forms of digital marketing software and services such as customer relationship management, digital asset management, project management systems, content management systems, marketing automation software, and where these fit within the current technology stack

• Digital advertising platform experience (Google Ads, Bing, Facebook, LinkedIn Ads, etc.)

• Google Analytics and Google Tag Manager experience required

• Proficient in online research and data analysis

• Consistently optimize channels, campaigns, and creative based on full-funnel performance and efficiency

• Prioritize and lead new paid media channel testing

• Previous supervisory experience

• B2B2C experience (preferred)

Computer Skills

• Working knowledge of Adobe CC Suite of software

• Proficient use of marketing automation software and customer relationship management systems

• Proficient in Microsoft Word, Excel, PowerPoint and computer-based productivity tools required

• Proficient knowledge and understanding of general computer and online software

Certificates and Licenses

• Relevant certifications in digital marketing and data analytics (e.g. Google Ads, Facebook, Bluprint, Google Analytics) are a plus

PHYSICAL ACTIVITIES

While performing the functions of this job, the employee is:

• Continually required to sit; use hands to finger, handle, or feel; and talk or hear.

• Regularly required to reach with hands and arms.

• Occasionally required to stand and walk.

• The employee must occasionally lift and/or move up to 20 pounds.

• Specific vision abilities required by this job include close vision.

The company will make reasonable accommodations to enable individuals with disabilities to perform the essential functions and expectations.

Don't feel like you check all the boxes in the job description? Here at Franklin Electric, we are dedicated to building a diverse and inclusive culture which includes embracing candidates from a variety of different backgrounds and industries. We highly encourage you to apply so we can connect on this and future opportunities!

Benefits

Franklin Electric is committed to offering its employees a comprehensive benefit package at a competitive cost. The Franklin Electric benefit program is designed to offer eligible employees the flexibility to select benefits that best suit their individual needs and goals. Franklin Electric offers a generous and expansive benefit program, including employer sponsored disability and life insurance, as well as options for medical, dental and vision. The benefit program reflects Franklin Electric's dedication to its employees and also offers a variety of voluntary product offerings on top of the basic benefit plan. Finally, Franklin Electric offers a generous 401(k) program with a company provided match and service contribution for eligible employees. Significant costs are assumed by Franklin Electric as part of its continuing commitment to provide a holistic benefit program.

Becoming a part of the Franklin team not only provides outstanding benefits, it also opens doors to opportunities for future growth. Enjoy peace of mind with a world-class company, but more importantly, be satisfied in knowing you make a difference.