Digital Strategy Lead, Global Programs

Facebook Menlo Park , CA 94025

Posted Yesterday

(Menlo Park, CA)

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities we're just getting started.

Facebook is looking for an experienced digital marketing manager to join our growing team in Global Business Marketing. This individual will be responsible for developing integrated digital strategy and plans for our largest, most impactful, global business campaigns across the family of apps and services, including Facebook, Instagram, Messenger, WhatsApp, FBIQ and more. This individual will have deep experience planning and executing across owned, earned, and paid channels.

This individual will be responsible for audience planning, media and channel strategy, partner and agency relationships for activation, global coordination with central & regional media teams, and ultimately the measurement and results of our global programs and campaigns. The ideal candidate is a bold, multi-faceted and innovative digital marketing leader. This person thinks strategically and is also willing to roll up their sleeves to get the work done. This person thinks strategically, analytically, and creatively, thrives in a fast-moving environment and has a passion for making the world more open and connected. This person will have a proven track record of success and be a proven team manager and leader. This position is based in Menlo Park, CA.


  • Build global media strategy and plans for our largest, global campaign efforts across our family of apps and services including: Facebook, Instagram, Messenger, WhatsApp, FBIQ, Blueprint, and more

  • Define audience, channel, and flighting strategy to achieve optimal business results across paid, owned and earned including digital, traditional, email and web

  • Define measurement approach and strategy to measure impact of on-platform and off-platform media against campaign objectives

  • Execute flawlessly: Ensure all plans hit milestones and achieve desired delivery to budget

  • Manage partners and agencies: Responsible for identifying, and managing internal and external media agencies for best placements globally and at a market level

  • Collaborate with cross-functional teams to get buy-in of efforts, define strategy and business goals, and deliver to plan

  • Communicate effectively with executives and cross-functional teams to demonstrate impact of each campaign to stakeholder through data and insights

  • Manage team of digital planners and strategists

Minimum Qualifications

  • Bachelor's degree

  • 10+ years of experience in similar roles at media, marketing or advertising firms or companies

  • Knowledge and operating experience across paid, owned, and earned marketing channels including Facebook advertising, digital and traditional media channels, email, and web

  • Track record developing and managing global integrated media programs and campaigns at a global brand

  • Knowledge of online and offline media trends and practices including ad tech, agency, and channel ecosystems

  • Analytical experience gathering and interpreting marketing data

  • Experience building, growing and managing teams

Preferred Qualifications

  • Bachelor's degree in science, math, analytics, operations, engineering, or related field

  • Advanced degree in related field

  • Experience with tech and B2B marketing

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Digital Strategy Lead, Global Programs