Digital Strategy Lead, Global Programs

Facebook Menlo Park , CA 94025

Posted 4 months ago

Facebook is looking for an experienced digital marketing manager to join our growing team in Global Business Marketing. This individual will be responsible for developing integrated digital strategy and plans for our largest, most impactful, global business campaigns across the family of apps and services, including Facebook, Instagram, Messenger, WhatsApp, FBIQ and more. This individual will have deep experience planning and executing across owned, earned, and paid channels.

This individual will be responsible for audience planning, media and channel strategy, partner and agency relationships for activation, global coordination with central & regional media teams, and ultimately the measurement and results of our global programs and campaigns. The ideal candidate is a bold, multi-faceted and innovative digital marketing leader.

This person thinks strategically and is also willing to roll up their sleeves to get the work done. This person thinks strategically, analytically, and creatively, thrives in a fast-moving environment and has a passion for making the world more open and connected. This person will have a proven track record of success and be a proven team manager and leader.

This position is based in Menlo Park, CA.

RESPONSIBILITIES

  • Build global media strategy and plans for our largest, global campaign efforts across our family of apps and services including: Facebook, Instagram, Messenger, WhatsApp, FBIQ, Blueprint, and more

Define audience, channel, and flighting strategy to achieve optimal business results across paid, owned and earned including digital, traditional, email and web

Define measurement approach and strategy to measure impact of on-platform and off-platform media against campaign objectives

Execute flawlessly: Ensure all plans hit milestones and achieve desired delivery to budget

Manage partners and agencies: Responsible for identifying, and managing internal and external media agencies for best placements globally and at a market level

Collaborate with cross-functional teams to get buy-in of efforts, define strategy and business goals, and deliver to plan

Communicate effectively with executives and cross-functional teams to demonstrate impact of each campaign to stakeholder through data and insights

Manage team of digital planners and strategists

MINIMUM QUALIFICATIONS

  • Bachelor's degree
    10+ years of experience in similar roles at media, marketing or advertising firms or companies

Knowledge and operating experience across paid, owned, and earned marketing channels including Facebook advertising, digital and traditional media channels, email, and web

Track record developing and managing global integrated media programs and campaigns at a global brand

Knowledge of online and offline media trends and practices including ad tech, agency, and channel ecosystems

Analytical experience gathering and interpreting marketing data

Experience building, growing and managing teams

PREFFERED QUALIFICATIONS

  • Bachelor's degree in science, math, analytics, operations, engineering, or related field

Advanced degree in related field

Experience with tech and B2B marketing



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Facebook