Kaiser Permanente Burbank , CA 91506
This role can be located in either Oakland or Burbank. Does not offer relocation.
Active participation in a range of market strategy projects essential to KP's membership and margin goals. Market Strategy&Analysis Consultants provide analytical/strategic-thinking and leadership skills that enable project teams to: 1) isolate business issues; 2) design and execute analytics for studying business issues (market research, scenario planning, forecasting, market share, profitability, etc); 3) bring technical/content expertise (competitive intelligence, utilization, financial analysis, deep data analysis & programming); 4) vet findings and make formal recommendations to senior levels of KP leadership; 5) create documents (strategic segment plans, utilization reports) that inform critical strategic issues.
This role is primarily focused on analyzing our digital campaigns in Paid Search, YouTube, Facebook, Online Advertising, Etc. This person should 3 years experience in SEM (Search Engine Marketing) and SEO (Search Engine Optimization) analytics as well as have some experience building analytical models such as logistic regression. Proficiency using SAS, SPSS, R or Python is a must.
Prefer 3 year's experience within in an Advertising agency, or similar.
Collect and organize data from mainframe files, data warehouse reports, vendor extracts, departmental spreadsheets and databases, and internet/intranet sites for easy use by internal business and analytical clients.
Create and maintain databases as a tool for delivering data to internal clients.
Use data to investigate identified business issue and to address hypotheses.
Create more complex analytical views of data, identifying major assumptions and gaps.
Develop preliminary conclusions- tell the story.
Bachelor's degree in related field, OR four (4) years of experience in a directly related field.
High School Diploma or General Education Development (GED) required.
License, Certification, Registration
Working knowledge of policies, practices and systems.
Frequent use and general knowledge of industry practices, techniques, and standards.
General application of concepts and principles.
Full use and application of standard principles, theories, concepts, and techniques.
Proficient in MS Excel, Access and other databases. Must know how to manipulate databases such as MS Excel and/or Access, as well as manipulating reports and generating reports.
Must be able to work in a Labor/Management Partnership environment.
Primary Location: California,Burbank,Marketing Sales Service and Admin 3100 Thornton Scheduled Weekly Hours: 40 Shift: Day Workdays: Mon, Tue, Wed, Thu, Fri Working Hours Start: 8:00 AM Working Hours End: 5:00 PM Job Schedule: Full-time Job Type: Standard Employee Status: Regular Employee Group/Union Affiliation: Salaried, Non-Union, Exempt Job Level: Individual Contributor Job Category: Sales and Marketing Department: Direct Marketing Travel: Yes, 5 % of the Time
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