Your larger team is our internal creative resource, called CheckMark. We are specialists at our core, which means we know how to think about, write about, design for, and communicate to the extended pet care community. We bring it all together seamlessly through pet-focused, consumer-centric programs, products, and communications.
CheckMark is where you will find the best of both worlds-the excitement and energy of ad agency life with the benefits of working for a leading corporation. Where else can you find career advancement, global exposure, and continuous training and development-all while flexing your creative and strategic muscles? It all happens right here.
As a Digital Strategist, you will be looked upon to have extreme passion for providing big picture, integrated, and data-informed thinking that sharpens omni-channel brand communications. You will have a strong understanding of the digital landscape, including best practices and emerging trends for website, online search, ecommerce, paid social media campaigns, programmatic display and video, native, audio (podcast, streaming), voice search, and email. As a true team player and influential leader, you will work alongside other strategists, digital and brand-centric creatives, outside agency and media partners, and broad network of key internal stakeholders to develop communication programs for an array of Nestl Purina brands.
Develop, write, and present brand communication strategies that span and connect digital and traditional consumer touchpoints.
Lead the activation of channel, content, design, and functionality strategies.
Work closely with digital project managers, content planners, account service team members, and others, such as analysts, to clearly communicate strategic priorities and ensure key creative deliverables perform against the strategic vision.
Foster strong relationships with external partners, internal experts and decision makers and leverage these relationships to achieve ongoing strategic alignment.
Be at the forefront of industry trends and emerging capabilities of the digital landscape and actively participate in knowledge sharing among internal teams and clients.
Consult with analysts, research specialists, and media partners to identify appropriate measurement plans, including overall success metrics and channel-specific KPIs. Contribute during performance reviews to develop in-market optimization tactics.
Guide strategic problem solving around communications planning through the creation and facilitation of group brainstorms / work sessions with key stakeholders.
BASIC QUALIFICATIONS (Minimum):
5+ years of experience working in the digital marketing and/or digital communications field.
Experience in the consumer packaged goods industry preferred.
Managerial or leadership experience preferred.
Google Analytics experience preferred.
Experience collaborating with creative teams preferred.
Strong working knowledge of digital channels (including content creation, publishing and analysis of content performance) highly preferred, specifically for websites, social media, email, ecommerce, and a range of paid media digital channels.
Aptitude for marketing fundamentals and approaches to brand communications that deliver on business goals and priorities.
Ability to inspire, educate, and influence through strategically derived insights, such as performance results and best practices.
Experience championing new ideas and processes because of problem-solving and clarifying ambiguity.
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestl Purina. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. We hope you'll consider sharing in our mission--you'll join a cohort of others who have chosen to call Nestl Purina home.
The Nestl Companies are equal employment and affirmative action employers and look for diversity in qualified candidates for employment.
Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at firstname.lastname@example.org to notify of us of any needs related to completing the job application.
Job: Digital Strategist
Primary Location: Saint Louis, MO US
Career Area: Professional
Nestle Purina PetCare Company