Foods people love. Brands people trust. And a career that nourishes your future like no other.
Today, beyond in-store, most interactions consumers have with food categories and brands, happen digitally. So maximizing those interactions will drive business impact and brand growth. At Nestle USA, we are looking for strategic-thinking, results-oriented, digital-first people to help us do this, and Win With Consumers.
We are now looking for an Arlington HQ-based Digital Strategy Manager at Nestle USA (NUSA). This individual plays a highly visible and strategic role, driving business impact through critical initiatives and digital best practices, supporting our Marketing teams. The Digital Strategist is key in co-piloting total digital strategy (as part of overall marketing plans); leading digital-focused key initiatives to drive business impact at the brand and portfolio-levels; and, identifying and determining/deploying new/next best practices as the digital landscape evolves. This person is part of the Digital Strategy Team, within the NUSA Digital center of Excellence. Brand responsibilities will include our Beverage Division (including Coffee-Mate, Nesquik, Nescafe, Natural Bliss, Chameleon, and Starbucks).
Co-lead digital strategy with brands, as part of their annual marketing plans
Develop brand digital priorities and gain alignment across brand teams and their partners
Lead brand-specific initiatives to accelerate results/business impact to benefit specific, priority brands; short-term and specific, with clear, measureable timing and expected outcomes (could also be at division level)
Articulate and deploy digital best practices across the NUSA enterprise, to drive results
Integrate performance measures and benchmarks in all work, to enable fast optimization and maximum impact
As a member of the Digital Center of Excellence (DCOE), collaborate on digitally-focused, business-building initiatives with team members and its counterparts, brands, and outside partners (like agencies or consultants)
Collaborates across multiple internal teams and external partners at all levels (junior to senior), and enables smart, strategic, impactful digital initiatives for both specific brands and a portfolio of brands.
Collaborate with Marketing teams and their partners to deliver digital strategies/plans as an integrated part of overall annual brand plans, which are differentiated and impactful against brand's objectives, insights and consumer targets, and grounded in a CX framework
Lead brand-specific key digital initiatives, aligned with brand needs, to drive business performance and impact; initiatives are determined (initially) within the brand planning process; examples include website engagement optimization, new product launches/restages/campaign integrations, brand activations within a new platform, CRM strategy and activation
Lead/collaborate on portfolio initiatives, to accelerate capabilities and business impact; examples include digital training modules, partner innovation and pilots, category deep dives/solutions
Working with internal Subject Matter Experts and external partners, identify and integrate digital best practices in NUSA brands programs/initiatives; track impact
Perform all other duties as assigned
SUPERVISION RECEIVED: Works independently with general supervision
FINANCIAL/STRATEGIC IMPACT: Achieving corporate objectives by designing/leading key digital initiatives, and integrating digital best practices with brands and across the portfolio
Requirements and Minimum Education Level:
Bachelors degree required,MBA or Masters degree in Marketing is preferred.
5 years of marketing, with focus on strategy, communications and digital experience, preferably in CPG industry
Digital strategy experience mandatory
Successful digital communications/engagement strategy experience (paid, owned, shared and earned), planning leadership, the ability to synthesize complicated information into simple explanations, and has proven success in collaborating across multi-functional teams to drive forward progress
Proven success leading strategic initiatives while collaborating with others
Excellent verbal and written communication skills, with proven comfort presenting, articulating, and driving to alignments
Proven track record thriving and driving in ambiguity, and has above-average ability to articulate a vision and clear plan, leading key initiatives to maximize results and business impact