Cox Enterprises Atlanta , GA 30301
Dealer.com, a Cox Automotive Brand, is currently looking for a Digital Strategist with automotive and/or digital advertising experience to join our Client Performance Advising team in Atlanta, GA.
The Digital Strategist (DS) provides expertise across multiple domains of digital marketing in partnership with the Cox Automotive sales organization. The DS analyzes quantitative data, and leverages digital advertising and marketing expertise to provide clients with actionable insights and recommendations in order to optimize performance of the client's investment across Cox Automotive's Media suite of digital advertisng / marketing products and services and to deliver an outstanding client experience across the Digital Strategist's entire book of business.
Create and execute client digital marketing strategy utilizing Dealer.com suite of products and services to reach consumers. Develop strong business relationships through relevant action planning, managing media budgets, dynamic website solutions, and strategic partnership to deliver desired marketing results
Advise clients and execute on their website and advertising strategy by leveraging product expertise with the goal of increasing account optimization, product utilization and total adoption level of products
Offer advice and/or solutions on digital marketing configurations which can include, but is not limited to, identifying opportunities for improvements and creating new components within digital marketing platform.
In partnership with COX Auto sales organization, will coordinate efforts to ensure that the right knowledge and resources are pulled in to solve complex client issues.
In partnership with COX Auto sales organization, the DS will focus on retention and product growth within their portfolio of clients utilizing a strong understanding of Dealer.com's suite of products and automotive industry knowledge to ensure maximum customer value and satisfaction
All other duties as assigned.
The ideal candidate will have demonstrated knowledge of digital marketing strategy in websites and advertising domain. This could include skills in SEO/SEM, media, etc.
1 years of experience in Account Management or professional client relevant experience with demonstrated experience to manage difficult clients with confidence
Knowledge of website analytics tools Google Adwords, Google Analytics
Working knowledge of HTML, CSS, and broad website concepts
Strong analytical skills and data-driven thinking
Excellent written and verbal communication skills
Strong troubleshooting skills
Strong team-building skills with demonstrated problem solving abilities
Able to resolve client issues efficiently, effectively, and expeditiously in an independent manner
Self-directed, driven, and enthusiastic
Previous automotive, media or media sales / service / support experience
Proficient with Microsoft Office, especially Excel (certification a plus) and PowerPoint
Google AdWords, Bing Ads and Google Analytics certifications.
Comfortable managing and optimizing digital media accounts with large budgets
Capability to predict client and organizational needs proactively
Dealer.com's, a Cox Automotive Brand, teams are made up of tech-savvy and adaptable thinkers with diverse skill sets who help drive our success. Our professionals are committed to changing the way people shop for and purchase vehicles through our top-of-the-line, innovative digital marketing software solutions.