Digital Strategist

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Please see Special Instructions for more details.

Central Michigan University is dedicated to fostering a broadly diverse and inclusive campus that respects all social identities, experiences, and perspectives. In an effort to further this initiative, we are especially interested in candidates who will advance and promote an inclusive and supportive environment for every member of our university community.

You must submit an on-line application in order to be considered as an applicant for this position.

Cover letters may be addressed to the Hiring Committee.

If there is a writing sample you wish to include that is not required, please utilize Writing Sample.

Position Information

Position Information

Posting Number S-3350 Position Number 79540 Type of Recruitment External Position Title DIGITAL STRATEGIST Position Summary

Reporting to the Senior Associate Director of Web & Digital Strategy, the Digital Strategist position provides leadership, consultation, advice, and project management to academic and administrative units across campus. Each Digital Strategist has a portfolio of institutional clients to manage and collaborate with to ensure adherence to CMU brand alignment and the development of robust, engaging content. This position will help create a cohesive user experience and provide support to campus content publishers.

Required Qualifications

Bachelor's degree in digital media, marketing, communications, journalism, design or related field.

One year of relevant experience.

Experience working cross-functionally within a team.

Experience working with an enterprise-class content management system or digital experience platform.

Experience leading internal and external client presentations.

Demonstrated understanding of digital strategy, design, production, and project management, as well as digital marketing and accessibility.

Ability to translate complex and varied inputs including data, user research, strategic direction, and broad industry research into compelling stories and actionable web content in order to identify feasible options and evaluate strategic trade-offs.

Ability to meet deadlines and work on multiple initiatives and projects simultaneously.

Excellent organizational and prioritization skills, with some project management experience.

Proven ability to operate with a strategic mindset with outstanding program management skills and the ability to track multiple project deliverables and thrive in a complex, dynamic environment.

Ability to demonstrate a strong customer service focus, including interpersonal skills, courtesy, professionalism, and a cooperative attitude.

Strong critical thinking, analytical, and creative talent skills and ability to develop a concept, idea, or content into a strong visual presentation that maximizes marketing effectiveness.

Ability to effectively present conceptual solutions to key stakeholders and team members.

Excellent written and verbal communication skills, including strong editing, grammar, and proofreading skills.

Ability to work independently, as well as on a team.

Ability to perform the essential functions of the position, with or without reasonable accommodation.

Preferred Qualifications

Three years of relevant work experience.

Duties & Responsibilities

Documents development tasks for content and creative work with appropriate context as needed; this includes all current and historical data necessary to populate appropriate areas of the website.

Provides an accurate level of effort estimates based on business requirements.

Works with a portfolio of institutional clients to build, maintain, and enhance vital web properties that reflect CMU's brand and follow best practices for digital communications.

Works with clients to develop solutions to emerging site needs and to solve site-related issues.

Meets with clients to plan the strategy for new web pages or web sections to ensure that each page has a clear audience, purpose, owner, and review cycle.

Provides consultation on best practices in information architecture, writing for the web, and accessibility.

Manages the development or acquisition of new assets (photo, video, illustration) for client sites.

Manages processes for regular content review of key pages and ensures all pages are reviewed on a regular schedule.

Organizes and collects content from clients, including outreach and consultation with faculty and staff to develop content.

Provides content review and remediation, as well as publishing support, as needed.

Provides initial orientation and training for new page editors.

Provides insights on website analytics on a monthly basis.

Runs and shares web maintenance reports (e.g. broken link reports) on a monthly basis.

Performs other duties as assigned.

Supervision Exercised

None.

Message to Applicants

Central Michigan University is dedicated to fostering a broadly diverse and inclusive campus that respects all social identities, experiences, and perspectives. In an effort to further this initiative, we are especially interested in candidates who will advance and promote an inclusive and supportive environment for every member of our university community.

You must submit an on-line application in order to be considered as an applicant for this position.

Cover letters may be addressed to the Hiring Committee.

If there is a writing sample you wish to include that is not required, please utilize Writing Sample.

Employee Group Professional & Administrative

• Salary Staff Pay Level Pay Range $52,000 - $65,000 per year Division President Department University Communications Position Status Regular Position End Date Employment Status Full-Time FTE 1.0 Position Type 12 month Weekly Work Schedule Mon-Fri, 8:00 a.m.

• 5:00 p.m. / weekends and evenings as needed Location Mount Pleasant, MI About the Department

Digital communications are everywhere you look. You can see our work on smartphones, tablets, laptops and, yes, desktop computers all over the world. If the communication is linked to digital media (spoiler alert, they all should be), we bring the strategy. Whether it's helping you understand what your audience is looking for and how they navigate your pages, or collaborating on digital content strategies, we're here for it.

We're fired up to help our community "level up" to a content-first approach to digital strategy. We'll provide training and best practices on web content strategy, how to make the most of our Digital Experience Platform (DXP) and all of the really cool ways we can communicate with our audiences.

Our team brings a wealth of expertise to CMU to help accelerate our success in institutional communications and recruitment.

Our goal? To better position our brand across our owned media channels.

About CMU

Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives.

We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, master's, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.

CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.

Central is home to 17 men's and women's Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the classroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17.

CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. It's part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the state's largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.

Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions

• Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more - are within easy reach of the city's central location in Michigan's Lower Peninsula.

CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms.

CMU Leadership Standards

Central Michigan University is a place where we value students and work for their success, where we act as family, and where employees are engaged, appreciated and have extraordinary opportunities to make a difference.

We intentionally maintain and strengthen the hallmark CMU culture that sets us apart from our peers by expecting CMU leaders and employees to model the following Leadership Standards and develop them within their teams.

Please review the Leadership Standards before applying for this position.

EEO Statement

CMU, an AA/EO institution, strongly and actively strives to increase diversity and provide equal opportunity within its community. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex‐based stereotypes, sexual orientation, transgender status, veteran status, or weight (see https://www.cmich.edu/offices-departments/OCRIE).

If you wish to see "EEO is the Law" posters, please click here.

CMU does not discriminate on the basis of sex in the education program or activity that it operates, including admission and employment, and is required by Title IX of the Education Amendments of 1972 not to discriminate in such a matter.

Inquiries about the application of Title IX can be made to CMU's Title IX Coordinator, the US Department of Education's Assistant Secretary, or both.

CMU's Title IX Coordinator can be reached at:

Phone: 989-774-3253

Office: 103 E. Preston St.

Bovee University Center, suite 306

Mount Pleasant, MI 48858

Email: titleix@cmich.edu

Posting Ends Open Until Filled Yes

Supplemental Questions

Required fields are indicated with an asterisk (*).

• How did you first learn of this job opportunity? Please list the specific advertising source or indicate if it was word of mouth.

(Open Ended Question)

• Are you currently an internal employee of CMU according to the university's definition?

• Yes

• No

• If yes, to which employee group do you belong? (If not applicable, select "Not Applicable").

• Not Applicable

• Dispatcher

• Medical Faculty

• Office Professional

• P&A, SO or Faculty

• Police

• Public Broadcasting

• Sergeant

• Service Maintenance

• Supervisory/Technical

• Do you have at least a bachelor's degree in digital media, marketing, communications, journalism, design or related field?

• Yes

• No

• Do you have at least one year of relevant experience?

• Yes

• No

• Do you have experience working cross-functionally within a team?

• Yes

• No

• Do you have experience working with an enterprise-class content management system or digital experience platform?

• Yes

• No

• Do you have experience leading internal and external client presentations?

• Yes

• No

Optional & Required Documents

Required Documents

• Resume/Curriculum Vitae

• Cover Letter

Optional Documents

• Writing Sample