Primary Location: United States,New York,Long Island City
Other Location: United States,Florida,Jacksonville; United States,Texas,Dallas
Education: Bachelor's Degree
Job Function: Marketing
Shift: Day Job
Employee Status: Regular
Travel Time: Yes, 10 % of the Time
Job ID: 19009614
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients.
Citi's Mission and Value Propositionexplains what we do and Citi Leadership Standards explain how we do it. Our mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We strive to earn and maintain our clients' and the public's trust by constantly adhering to the highest ethical standards and making a positive impact on the communities we serve. Our Leadership Standards is a common set of skills and expected behaviors that illustrate how our employees should work every day to be successful and strengthens our ability to execute against our strategic priorities.
Diversity is a key business imperative and a source of strength at Citi. We serve clients from every walk of life, every background and every origin. Our goal is to have our workforce reflect this same diversity at all levels. Citi has made it a priority to foster a culture where the best people want to work, where individuals are promoted based on merit, where we value and demand respect for others and where opportunities to develop to are widely available to all.
The Citi Global Information Management Team (GIM) is seeking a proven marketing operations leader to manage Omni Channel campaign activities across multiple customer segments. The ideal candidate is passionate about marketing automation, campaign execution, funnel analysis, and campaign performance and best practices. This position will lead a team focused on providing audience targeting solutions to help our business partners achieve critical revenue and customer engagement goals.
Work directly with cross-functional teams to execute existing customer Omni Channel marketing campaigns.
Leverage product knowledge of leading content and campaign technologies (e.g. Salesforce Marketing Cloud) and other industry tools.
Work with internal stakeholders to understand business objectives, define data strategy needs, which would include but not limited to collaborating with Marketing Strategy teams to plan and translates marketing strategy and business requirements into Campaign audience targeting requirements.
Manage relationship with marketing teams to support campaign planning and execution with the ability to manage integrated campaign delivery timelines.
Create and manage project plans and timelines to deliver marketing campaigns on time.
Work directly with the cross-functional teams to escalate any issues that may prevent on-time delivery including managing overall capacity and priority across campaigns.
Create Business Requirements Documents (BRD), gathering further requirements from the Marketing, Risk and Decision Management as necessary.
Develop and manage Campaign Best Practices with other Campaign Execution Leads. Review campaign metrics and presents trends and insights; work with Customer Marketing Strategy on campaign optimization.
Position is responsible for managing 5 7 direct reports.
Bachelor's degree required, Master's preferred.
8+ years of direct, relevant experience in adtech, digital marketing and business consulting role, preferably in financial services
8+ years strategic business analysis; aptitude in displaying and communicating technical/analytical information to non-technical constituents
8+ years' experience with overall project responsibility for large-scale projects
8+ years leadership experience with coaching and leading a team
Advertising agency and media experience
Marketing automation experience
Experience with technology and ability to facilitate communication between business and tech teams
Experience with and strong understanding of technology development methodologies, e.g., waterfall, agile development
Experience working in both small startup environments and large corporate environments preferred.
Conversant with current trends, tools, vendors, and solutions in digital marketing
Experience in CRM, digital architectures and deployment ( Salesforce Marketing Cloud preferred)
Team player, leader with excellent interpersonal skills and ability to influence, collaborate and communicate across executive and all management levels, across lines of business, internal resources and external vendors
Comfort level operating in matrixed environment and managing ambiguity. Proven track record of change management and transformation.
Experience in working with geographically remote teams
Be a self-starter and a quick learner
Teamwork/Leadership: o Strong leadership and prioritization skills; o Willingness to share knowledge and collaborate with team members to achieve project goals o Motivates and empowers others to reach organizational goals o Ability to partner with internal business teams, technology teams, external vendors to develop new customer centric marketing solutions
Innovation: o Ability to create new and imaginative approaches to marketing strategies and apply them to architectural design o Ability to identify fresh approaches to marketing processes and technology, and shows a willingness to question traditional assumptions o Pragmatic problem-solver, forward thinker with independence of thought
o Strong communication and interpersonal skills, both with technical and business constituents o Strong consultative and problem solving skills o Ability to present technical/analytical information to non-technical audiences
Influencing Others: o Proven ability to work cross-functionally within an organization to accomplish objectives o Ability to use appropriate interpersonal and communication skills to gain acceptance of ideas and action plans
Manage Execution: o Ability to work independently, with strong follow-through, capable of owning and managing projects from end-to-end; o Ability to facilitate meetings, keeping participants focused on the agenda